chapter koziol06
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
READ OUT LOUDTHE STORY BEHIND
- KOZIOL -ALWAYS AHEAD OF THE TRENDS
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
When I looked on the Koziol website, I came across a lot of well-known designs. But I had only recently heard of the name Koziol.
One of the more tangible initiatives aimed at making the brand betterknown to the public and to give it more meat is the opening, in 2010,of the above mentioned Glucksfabrik. “The Glucksfabrik is an
‘experience center’ that allows visitors to take a look behind the scenes and to learn about the company’s history. This is one of the many ways in which we want to familiarize customers with our philosophy and what we stand for.
It attracts an annual 100,000 visitors, while it also allows our more than 180 employees to give their family and friends a peek at what happens in their company. I have noticed that thisalone has greatly stimulated their
feeling of involvement.”
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