chapter koenigsegg04
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
![Page 1: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/1.jpg)
READ OUT LOUDTHE STORY BEHIND
- KOENIGSEGG -
FROM BOYHOOD DREAM TO SUPERCAR
![Page 2: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/2.jpg)
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
![Page 3: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/3.jpg)
But it also shows that Koenigsegg is hard to stop: a few weeks after the fire, we resumed production in two former jet-fighter hangars, albeit it at a slower pace.” The hangars, which were on the grounds of an old army
![Page 4: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/4.jpg)
base, turned out to be the perfect location.
Inside, the hangars look more like an operating theater than a production area. Work is carried out
![Page 5: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/5.jpg)
simultaneously on a maximum of seven cars. Every car goes through the seven production stations, where they remain for two weeks. Next to the hangar lies an old runway for those clients who fly in on their
![Page 6: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/6.jpg)
private jet. The plane can even be driven into the hangar, so that no one needs to know who has come to visit. This runway is of course also the perfect test track to take the sports car to its top speed of more than 400
![Page 7: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/7.jpg)
kilometers an hour. Unfortunately, there will be no such test drive for me today. Perhaps Christian, at the insistence of his insurance company, has changed the rules regarding test drives – after a car ended up in thetire piles during a 2006 Top Gear-program.
![Page 8: Chapter koenigsegg04](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bcdccd4a7959636f8b4582/html5/thumbnails/8.jpg)
- END OF RECORDING-