chapter koenigsegg01
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
READ OUT LOUDTHE STORY BEHIND
- KOENIGSEGG -
FROM BOYHOOD DREAM TO SUPERCAR
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
The terrain of the old army base in the Swedish town of Angelholm houses a brand that produces one of the fastest, state-of-the-art and unaffordable cars in the world. A brand that tried to save Swedish
car brand Saab in 2009. Behind the closed doors of the two former jet-fighter hangars lie many secrets. time to uncover a few.
An interview with Christian von Koenigsegg is almost as ‘hard to get’ as one of his cars. But, finally, I succeed. In a lost corner of the old army basis I discover the well-known Koenigsegg logo. In the showroom,
with the newest car model in the background, I talk with Christian von Koenigsegg, founder of the supercar brand Koenigsegg. Christian is a true entrepreneur. At age 19, he started a trading company with a friend.
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