chapter iii service providers of cell phones in kanyakumari...

23
CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICT 3.1 INTRODUCTION The services rendered by cell phone service providing companies are very essential. Without the service providers, the customer‘s essentiality will not get fulfilled. There are various service providers in India. A tough competition exists among the service providers in capturing the markets as well as the minds of the customers. This chapter presents in brief the profile of the various service providing companies and their tariff rates. 3.2 BSNL Bharat Sanchar Nigam Ltd.(BSNL) formed in October 2000 is world's 7 th largest telecommunication company providing comprehensive range of telecom services in India. Wireline, CDMA Mobile, GSM Mobile, Internet, Broadband, Carrier Service, MPLS-VPN, VSAT etc. are the diverse services available to customers from BSNL. Within a span of ten years, it has become one of the largest public sector units in India. BSNL has installed quality telecom network in the country and is now focusing on improving and expanding the network, introducing new telecom services with Information and Communication Technology (ICT) applications in villages and winning customers‘ confidence. Today, the BSNL has about 47.3 million line basic

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Page 1: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

CHAPTER ndash III

SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI

DISTRICT

31 INTRODUCTION

The services rendered by cell phone service providing companies are very

essential Without the service providers the customerlsquos essentiality will not get

fulfilled There are various service providers in India A tough competition exists

among the service providers in capturing the markets as well as the minds of the

customers This chapter presents in brief the profile of the various service providing

companies and their tariff rates

32 BSNL

Bharat Sanchar Nigam Ltd(BSNL) formed in October 2000 is worlds

7th largest telecommunication company providing comprehensive range of telecom

services in India Wireline CDMA Mobile GSM Mobile Internet Broadband

Carrier Service MPLS-VPN VSAT etc are the diverse services available to

customers from BSNL Within a span of ten years it has become one of the largest

public sector units in India

BSNL has installed quality telecom network in the country and is now

focusing on improving and expanding the network introducing new telecom services

with Information and Communication Technology (ICT) applications in villages and

winning customerslsquo confidence Today the BSNL has about 473 million line basic

telephone capacity 4 million WLL capacity 201 million GSM capacity more than

37382 fixed exchanges 18000 BTS 287 Satellite Stations 480196 Rkm of OFC

Cable 63730 Rkm of Microwave Network connecting 602 districts 7330 cities and

towns and 55 lakh villages

BSNL is number one cell phone operator of India in all services in its

licence area The company offers wide range and most transparent tariff schemes

designed to suit every customer BSNL cell phone service - Cell One has more

than 178 million cell phone customers garnering 24 per cent of all mobile users as

its subscribers It means that almost every fourth mobile user in the country has a

BSNL connection In basic services BSNL is miles ahead of its rivals with 351

million basic phone subscribers ie 85 per cent share of the subscriber base and 92

per cent share in revenue terms

BSNL had plans to expand its customer base from present 47 million

lines to 125 million lines in December 2007 and infrastructure investment plans to

the tune of Rs 733 crores (US$ 1667 millions) in the next three years The

turnover nationwide coverage reach comprehensive range of telecom services and

the desire to excel have made BSNL the No 1 Telecom Company of India

321 CELL ONE

Cell one is the postpaid service of the BSNL It offers the customers a host of

value added services and unmatched features not found in any other cell phone

service As a proud subscriber of Cell One service one can keep in touch with all the

dear and near anywhere in India because cell one is the only cell phone service which

is available in all major cities and covers all major highways Cell one provides all

India roaming facility

As a Cell one subscriber one will enjoy benefits like

1 No security deposit for an existing BSNL subscriber

2 No security deposit or monthly rental for national roaming

facility in Plan-325 amp 525

3 Free voice mail recording and receiving facility

4 Free call waiting and call holding facility

A host of value added services are also available at a very economic rate

1 Voice Mail Service

2 Short Message Service (SMS)

3 Group Messaging

4 National and International Roaming

5 Call Forwarding

6 Corporate Virtual Private Network

7 Call Conferencing

8 Friend and Family Talk

9 Call Waiting and Call Holding Facility

10 In-Services like Prepaid Cards Universal Access No Split

Charging VPN etc

11 Wireless Application Protocol (WAP) WAP enabled

websites on Internet can be surfed using this service

12 Unified Messaging Services Integrating mobile phones with

the Internet and accessing e-mails faxes voice mails etc

POSTPAID SERVICE

Plan SMS Power

Plan 100 (For Govt and PSU Employees)

Plan 140

Plan 225

Plan 325

Plan 525

Plan 725

Student Power

Cell One Power

Reference Tariff Plan

Optional Services (SMS VMS E-mail etc)

PREPAID SERVICE

Excel Power

Excel Anant (Lifetime Prepaid)

Own Your Vanity Prepaid worth Rs 3000-

Optional Services (SMS VMS etc)

BSNL POSTPAID TARIFFS DURING 2007

Source BSNL

Particulars Plan-99

(Student

Power)

Plan-

100

Plan-

140

Plan-

SMS

Power

Plan-225

Plan-299

One

India

Plan-

325

Plan-

490

Plan-

525

Plan-

725

Plan-

999

1 Initial one time payment in Rs

a Registration

amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500

b Activation

Charges 200 200 200 200 200 200 200 200 200 200 200

2 Security Deposit in Rs (Note VI)

a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

dLocal+STD+ISD

+ International

roaming

7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500

3Fixed Monthly

Charges in Rs 99 100 140 198 225 299 325 490 525 725 999

4 Free calls month (Worth Rs)

0 0 0 0 60 0 100 0 300 0 700

5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 2: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

telephone capacity 4 million WLL capacity 201 million GSM capacity more than

37382 fixed exchanges 18000 BTS 287 Satellite Stations 480196 Rkm of OFC

Cable 63730 Rkm of Microwave Network connecting 602 districts 7330 cities and

towns and 55 lakh villages

BSNL is number one cell phone operator of India in all services in its

licence area The company offers wide range and most transparent tariff schemes

designed to suit every customer BSNL cell phone service - Cell One has more

than 178 million cell phone customers garnering 24 per cent of all mobile users as

its subscribers It means that almost every fourth mobile user in the country has a

BSNL connection In basic services BSNL is miles ahead of its rivals with 351

million basic phone subscribers ie 85 per cent share of the subscriber base and 92

per cent share in revenue terms

BSNL had plans to expand its customer base from present 47 million

lines to 125 million lines in December 2007 and infrastructure investment plans to

the tune of Rs 733 crores (US$ 1667 millions) in the next three years The

turnover nationwide coverage reach comprehensive range of telecom services and

the desire to excel have made BSNL the No 1 Telecom Company of India

321 CELL ONE

Cell one is the postpaid service of the BSNL It offers the customers a host of

value added services and unmatched features not found in any other cell phone

service As a proud subscriber of Cell One service one can keep in touch with all the

dear and near anywhere in India because cell one is the only cell phone service which

is available in all major cities and covers all major highways Cell one provides all

India roaming facility

As a Cell one subscriber one will enjoy benefits like

1 No security deposit for an existing BSNL subscriber

2 No security deposit or monthly rental for national roaming

facility in Plan-325 amp 525

3 Free voice mail recording and receiving facility

4 Free call waiting and call holding facility

A host of value added services are also available at a very economic rate

1 Voice Mail Service

2 Short Message Service (SMS)

3 Group Messaging

4 National and International Roaming

5 Call Forwarding

6 Corporate Virtual Private Network

7 Call Conferencing

8 Friend and Family Talk

9 Call Waiting and Call Holding Facility

10 In-Services like Prepaid Cards Universal Access No Split

Charging VPN etc

11 Wireless Application Protocol (WAP) WAP enabled

websites on Internet can be surfed using this service

12 Unified Messaging Services Integrating mobile phones with

the Internet and accessing e-mails faxes voice mails etc

POSTPAID SERVICE

Plan SMS Power

Plan 100 (For Govt and PSU Employees)

Plan 140

Plan 225

Plan 325

Plan 525

Plan 725

Student Power

Cell One Power

Reference Tariff Plan

Optional Services (SMS VMS E-mail etc)

PREPAID SERVICE

Excel Power

Excel Anant (Lifetime Prepaid)

Own Your Vanity Prepaid worth Rs 3000-

Optional Services (SMS VMS etc)

BSNL POSTPAID TARIFFS DURING 2007

Source BSNL

Particulars Plan-99

(Student

Power)

Plan-

100

Plan-

140

Plan-

SMS

Power

Plan-225

Plan-299

One

India

Plan-

325

Plan-

490

Plan-

525

Plan-

725

Plan-

999

1 Initial one time payment in Rs

a Registration

amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500

b Activation

Charges 200 200 200 200 200 200 200 200 200 200 200

2 Security Deposit in Rs (Note VI)

a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

dLocal+STD+ISD

+ International

roaming

7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500

3Fixed Monthly

Charges in Rs 99 100 140 198 225 299 325 490 525 725 999

4 Free calls month (Worth Rs)

0 0 0 0 60 0 100 0 300 0 700

5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 3: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

dear and near anywhere in India because cell one is the only cell phone service which

is available in all major cities and covers all major highways Cell one provides all

India roaming facility

As a Cell one subscriber one will enjoy benefits like

1 No security deposit for an existing BSNL subscriber

2 No security deposit or monthly rental for national roaming

facility in Plan-325 amp 525

3 Free voice mail recording and receiving facility

4 Free call waiting and call holding facility

A host of value added services are also available at a very economic rate

1 Voice Mail Service

2 Short Message Service (SMS)

3 Group Messaging

4 National and International Roaming

5 Call Forwarding

6 Corporate Virtual Private Network

7 Call Conferencing

8 Friend and Family Talk

9 Call Waiting and Call Holding Facility

10 In-Services like Prepaid Cards Universal Access No Split

Charging VPN etc

11 Wireless Application Protocol (WAP) WAP enabled

websites on Internet can be surfed using this service

12 Unified Messaging Services Integrating mobile phones with

the Internet and accessing e-mails faxes voice mails etc

POSTPAID SERVICE

Plan SMS Power

Plan 100 (For Govt and PSU Employees)

Plan 140

Plan 225

Plan 325

Plan 525

Plan 725

Student Power

Cell One Power

Reference Tariff Plan

Optional Services (SMS VMS E-mail etc)

PREPAID SERVICE

Excel Power

Excel Anant (Lifetime Prepaid)

Own Your Vanity Prepaid worth Rs 3000-

Optional Services (SMS VMS etc)

BSNL POSTPAID TARIFFS DURING 2007

Source BSNL

Particulars Plan-99

(Student

Power)

Plan-

100

Plan-

140

Plan-

SMS

Power

Plan-225

Plan-299

One

India

Plan-

325

Plan-

490

Plan-

525

Plan-

725

Plan-

999

1 Initial one time payment in Rs

a Registration

amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500

b Activation

Charges 200 200 200 200 200 200 200 200 200 200 200

2 Security Deposit in Rs (Note VI)

a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

dLocal+STD+ISD

+ International

roaming

7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500

3Fixed Monthly

Charges in Rs 99 100 140 198 225 299 325 490 525 725 999

4 Free calls month (Worth Rs)

0 0 0 0 60 0 100 0 300 0 700

5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 4: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

12 Unified Messaging Services Integrating mobile phones with

the Internet and accessing e-mails faxes voice mails etc

POSTPAID SERVICE

Plan SMS Power

Plan 100 (For Govt and PSU Employees)

Plan 140

Plan 225

Plan 325

Plan 525

Plan 725

Student Power

Cell One Power

Reference Tariff Plan

Optional Services (SMS VMS E-mail etc)

PREPAID SERVICE

Excel Power

Excel Anant (Lifetime Prepaid)

Own Your Vanity Prepaid worth Rs 3000-

Optional Services (SMS VMS etc)

BSNL POSTPAID TARIFFS DURING 2007

Source BSNL

Particulars Plan-99

(Student

Power)

Plan-

100

Plan-

140

Plan-

SMS

Power

Plan-225

Plan-299

One

India

Plan-

325

Plan-

490

Plan-

525

Plan-

725

Plan-

999

1 Initial one time payment in Rs

a Registration

amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500

b Activation

Charges 200 200 200 200 200 200 200 200 200 200 200

2 Security Deposit in Rs (Note VI)

a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

dLocal+STD+ISD

+ International

roaming

7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500

3Fixed Monthly

Charges in Rs 99 100 140 198 225 299 325 490 525 725 999

4 Free calls month (Worth Rs)

0 0 0 0 60 0 100 0 300 0 700

5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 5: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

BSNL POSTPAID TARIFFS DURING 2007

Source BSNL

Particulars Plan-99

(Student

Power)

Plan-

100

Plan-

140

Plan-

SMS

Power

Plan-225

Plan-299

One

India

Plan-

325

Plan-

490

Plan-

525

Plan-

725

Plan-

999

1 Initial one time payment in Rs

a Registration

amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500

b Activation

Charges 200 200 200 200 200 200 200 200 200 200 200

2 Security Deposit in Rs (Note VI)

a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

dLocal+STD+ISD

+ International

roaming

7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500

3Fixed Monthly

Charges in Rs 99 100 140 198 225 299 325 490 525 725 999

4 Free calls month (Worth Rs)

0 0 0 0 60 0 100 0 300 0 700

5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 6: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

Tariff Chart for Prepaid

PREPAID

Monthly rental Nil

Activation charges Rs 220 Starter Pack

Local calls Call charges per minute

Cell to any cell Ps 090

Cell to any Land line Rs 120

STD calls Call charges per minute

Cell to any cell anywhere in India Rs 200

STD calls Cell to Land Line WLL Call charges per minute

0 - 200 kms Rs 240

Above 200 kms Rs 240

Roaming rentalmonth Nil

Loyalty discount NA

33 BHARTI AIRTEL

Established in 1985 Bharti has been a pioneering force in the telecom sector

with many firsts and innovations to its credit Airtel is one of Indialsquos leading

providers of telecommunication services The businesses at Airtel have been

structured into 3 individual Strategic Business Units (SBUs) mobile services broad

band amp telephone services (BampT) and enterprise services Bharti is the leading cell

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 7: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

phone service provider with an all India foot print covering all 23 telecom circles of

the country It has over 21 million satisfied customers

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The

Bharti Group has a diverse business portfolio and has created global brands in the

telecommunication sector Bharti has recently forayed into retail business as Bharti

Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has

successfully launched an international venture with EL Rothschild Group to export

fresh agri products exclusively to markets in Europe and USA and has launched Bharti

AXA Life Insurance Company Ltd under a joint venture with AXA world leader in

financial protection and wealth management

Bharti Airtel since its inception has been at the forefront of technology and

has steered the course of the telecom sector in the country with its world class

products and services The mobile business provides mobile and fixed wireless

services using GSM technology across 23 telecom circles while the Airtel Telemedia

business group provides broadband and telephone services in 94 cities The enterprise

services provide end-to-end telecom solutions to corporate customers and national and

international long distance services to carriers All these services are provided under

the Airtel brand

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India

and is the largest mobile service provider in the country based on the number of

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 8: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

customers Bharti is the leading cell phone service provider with a foot print in 16

states covering all the metros Consecutively for four years from 1997 to 2000 Airtel

has been voted as the best cell phone service in the country and won the coveted

Techies Award

331 AIRTEL PREPAID PLANS

The prepaid plans of Airtel are as follows

One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo

Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster

Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel

351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel

CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity

Plan

332 AIRTEL POSTPAID PLANS

Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months

India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk

More 199 Plan Executive Rental Power 150 Talk More Advance

34 AIRCEL

Aircel is a proud part of Maxis an international conglomerate and the leading

cell phone service provider in Malaysia with over 7 million subscribers and has a firm

commitment to providing seamless connectivity and superior technology to every

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 9: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

customer A recipient of multiple accolades Maxis has been deemed as the brand of

the year 2006 in Malaysia

Aircel is rapidly spreading across the state of Tamilnadu with connectivity in

1000 towns and 11000 villages serving over 50 lakh subscribers Known for its

superior tariff offering and cutting-edge technology Aircel has recently been

honoured as the No1 operator across all metro circles for customer satisfaction by

Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence

in the North and North East circles of the country including West Bengal Orissa

Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new

circles to be operational soon Aircel will be a pan-India operator very shortly

Aiming to put customers first Aircel offers exclusive customer service teams

and corporate account managers to work round- the-clock so as to provide the finest

service and the best mobile experience ever

341 AIRCEL POSTPAID PLANS

Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak

Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200

342 AIRCEL PREPAID PLANS

They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 10: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

35 RELIANCE TELECOMMUNICATIONS

Having entered the business since 1985 Reliance Telecommunications has

established and proven itself as a worthy telecommunication firm It specializes in

providing high quality technologically advanced voice and data equipment and

services that allow the company to excel in developing effective solutions to complex

networking challenges From project design through fulfilment Reliance delivers

complete and comprehensive service

Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos

largest private telecom service provider with a subscriber base of over 115 millions

Reliance Infocomm has established a pan-India high capacity integrated (wireless and

wireline) and convergent (voice data and video) digital network to offer services

spanning the entire Infocomm value chain ndash infrastructure services for enterprises and

individuals applications and consultation The Reliance Group founded by Shri

Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total

revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores

(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)

351 PREPAID PLANS

They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-

up Cards and One India

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 11: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

352 POSTPAID PLAN

They cover My plans Joy Plans On-Net Talktime Pack One India National

Plans Regional Plans

36 VODAFONE

Vodafone is one of worldlsquos leading international mobile communications

companies Vodafone Essar in India is a subsidiary of Vodafone Group It

commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired

the cellular license for Mumbai Vodafone Essar now has operations in 16 circles

covering 86 per cent of Indialsquos mobile customer base with over 385 million

customers Over the years Vodafone Essar under the Hutch brand has been named

the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and

the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations

in 25 countries across 5 continents and 40 partner networks with over 200 million

customers worldwide It has associated itself with the Essar Group as its principal

joint venture partner for the Indian market The Essar Group is a diversified business

corporation with interests spreading on manufacturing and service sectors like steel

energy power communications shipping amp logisitics and construction The group

has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000

people

Vodafone Limited provides cell phone services in 13 circles including

Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP

West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison

Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja

Group and Max India

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 12: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

361 VODAFONE PREPAID

During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk

Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492

for Vodafone prepaid

362 VODAFONE POSTPAID

Talk More 100

37 TATA INDICOM

Tata Communications is Indialsquos leading international telecom service

provider It is today a part of the Tata Group It started as a successor to the erstwhile

Overseas Communication Service and went on to become the premier provider of

international voice and data services Tata communications Ltd unites the industry

and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit

VGSL and CIPRIS to become the leading integrated provider of telecommunication

solutions

Fortune 1000 and mid size enterprises service providers and

consumers rely on Tatalsquos global network encompassing one of the most advanced and

largest submarine cable networks a Tier-I IP network and connectivity to more than

200 companies across the world Tatalsquos comprehensive portfolio includes

transmission IP converged voice mobility and managed network connectivity data

centers communications solutions and business transformation services for global and

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 13: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

Indian enterprises and service providers as well as broadband and content services to

Indian customers

Tata Communications serves its customers form offices in 80 cities across 40

countries reflecting the diversity of the customers and markets that it serves Its

unique market and industry expertise enables it to deploy a comprehensive portfolio of

communications solutions to customers in existing and emerging markets worldwide

With a strategic investment in the South African Operator Neotel Tata

Communications has built-in capability to enter African markets

Tata Communications Ltd is part of the $29 billion Tata Group it is listed on

the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs

are listed on the New York stock

38 MOBILE BRANDS

In India there are different mobile brands in usage Nokia alone has its own

manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands

in India is given below

381 NOKIA IN BRIEF

Nokia comprises three business groups Nokia Telecommunications Nokia

Mobile Phones and Nokia Communications Products In addition Nokia includes a

separate Nokia Ventures organization and the corporate research unit Nokia Research

Centre At the end of 1998 Nokia had 26 production facilities including joint

ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 14: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

a global network of distribution sales customer services and other operational units

Nokia employed a total of 44543 people at year-end 1998

382 NOKIA MOBILE PHONES

Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130

countries world-wide With a comprehensive product portfolio covering all major

standards and consumer segments Nokia is in a strong position to lead the

development toward third generation of mobile communications Building on its

know-how in core infrastructure as well as the design of software and user interface

the company is leading the development of new wireless data applications

383 NOKIArsquoS FIRST CENTURY 1865 TO 1967

The first Nokia century began with Fredrik Idestams Paper Mill on the banks

of the Nokianvirta river in Finland Between 1865 and 1967 the company would

become a major industrial force but it took a merger with a cable company and a

rubber firm to set up the new Nokia Corporation on the path to electronics

1865 The Birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in

South-Western Finland where the Nokia story begins

1898 Finnish Rubber Works founded

Arvid Wickstroumlm founds Finnish Rubber Works which will later become

Nokias rubber business

1912 Finnish Cable Works founded

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 15: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and

electronics businesses

1937 Verner Weckman Industry Heavyweight

Former Olympic Wrestler Verner Weckman becomes President of Finnish

Cable Works

1960 First Electronics Department

Cable Works establishes its first electronics department selling and operating

computers

1962 First In-House Electrical Device

The Cable Works electronics department produces its first in-house electrical

device - a pulse analyzer for nuclear power plants

1967 The Merger

Finnish Rubber Works and Finnish Cable Works formally merge to create

Nokia Corporation

THE MOVE TO MOBILE 1968 TO 1991

The newly formed Nokia Corporation was ideally positioned for a pioneering

role in the early evolution of mobile communication As European telecommunication

markets were deregulated and mobile networks became global Nokia led the way with

some iconic products

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 16: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

1979 Mobira Oy Early Phone Maker

Radio telephone company Mobira Oy begins life as a joint venture between

Nokia and leading Finnish television maker Salora

1981 The Mobile Era Begins

Nordic Mobile Telephone (NMT) the first international mobile phone

network is built

1982 Nokia Makes its First Digital Telephone Switch

The Nokia DX200 the companylsquos first digital telephone switch goes into

operation

1984 Mobira Talkman Launched

Nokia launches the Mobira Talkman portable phone

1987 Mobira Cityman ndash Birth of a Classic

Nokia launches the Mobira Cityman the first handheld NMT phone

1991 GSM ndash A New Mobile Standard Opens up

Nokia equipment is used to make the worldlsquos first GSM call

384 MOBILE REVOULUTION 1992-1999

In 1992 Nokia decided to focus mainly on its telecommunications business

This was probably the most important strategic decision in its history As adoption of

the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 17: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

telephone industrylsquos global boom ndash and made it the world leader before the end of the

decade

1992 Jorma Ollila Becomes President and CEO

Jorma Ollila becomes President and CEO of Nokia focusing the company on

telecommunications

1992 Nokiarsquos First GSM Handset

Nokia launches its first GSM handset the Nokia 1011

1994 Nokia Tune is Launched

Nokia launches the 2100 the first phone to feature the Nokia Tune

1994 Worldrsquos First Satellite Call

The worldlsquos first satellite call is made using a Nokia GSM handset

1997 Snake ndash A Classic Mobile Game

The Nokia 6110 is the first phone to feature Nokialsquos Snake Game

1998 Nokia Leads the World

Nokia becomes the world leader in mobile phones

1999 The Internet Goes Mobile

Nokia launches the worlds first WAP handset the Nokia 7110

385 NOKIA 2000

Nokialsquos story continues with 3G mobile multiplayer gaming multimedia

devices and a look to the future

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 18: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

2002 First 3G Phone

Nokia launches its first 3G phone the Nokia 6650

2003 Nokia Launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage

2005 The Nokia N Series is Born

Nokia introduces the next generation of multimedia devices the Nokia N

series

2005 The Billionth Nokia Phone is Sold

Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile

phone subscriptions cross the 2 billion mark

2006 A New President and CEO ndash Nokia Today

Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila

becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia

Siemens Networks

In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on

unit sales Nokia is a pioneer in the development of mobile phones and wireless data

products and manufactures a complete range of cellular phones for all major digital

and analog standards world wide Nokia introduced 17 new phone models and other

wireless products during 1998 addressing all major user segments in various markets

In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of

Nokialsquos net sales) and operating profit of FIM 9158 millions

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 19: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

39 SONY ERICSON

One of the most recognized brand names in the world today Sony

Corporation Japan established its India operations in November 1994 focusing on

the sales and marketing of Sony products in the country Within a span of 12 years

Sony India has exemplified the quest for excellence in the world of digital lifestyle

becoming the countrylsquos foremost consumer electronics brand With relentless

commitment to quality consistent dedication to customer satisfaction and unparalleled

standards of service Sony India is recognized as a benchmark for new age technology

superior quality digital concepts and personalized service that has ensured loyal

customers and nationwide acclaim in the industry With brand names such as Bravia

Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick

Sony has established itself as a value leader across its various product categories of

audiovisual entertainment products information and communicationssbquo recording

media business and professional products

In India Sony has its footprint across all major towns and cities through a

distribution network comprising of over 7000 channel partners 215 Sony World and

Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly

and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming

the most visible face of the company in India

Sony India also has a strong service presence across the country with 21

company owned and 172 authorized service centers A distinctive feature of Sonylsquos

service is its highly motivated and well-trained staff that provides the kind of attentive

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 20: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

and sensitive service that is rare today Sony is committed to ensuring that both the

products and the marketing activities employed truly make a difference to peoplelsquos

lifestyles and offer them new dimensions of enjoyment ndash experiences which are like

no otherlsquo

The company also raised its forecast for total industry-side sales of mobile

phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market

had previously expected only total unit sales of 680 millions in 2005

310 SAMSUNG

Samsung is worlds third largest maker of mobile phones by volume behind

Finlands Nokia Corporation and Motorola Inc of the US Its global market share has

risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success

in Western Europe and Russia Samsung expects its market share in the key Southeast

Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per

cent at the end of 2004

Samsung has a portfolio of 50 3G-products some of which are being

introduced for the first time at Singapores information technology and communication

trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband

or WiBro which allows users to watch television broadcasts and surf the Internet via

mobile phone in South Korea in April 2006 then to the rest of the world While some

mobile phone-makers have started to offer lower-cost mobile phones to emerging

markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-

end markets Samsung remains focused on markets like India China Russia and

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 21: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

Brazil The South Korean company also produces memory chips digital televisions

and liquid-crystal-display or LCD screens

311 MOTOROLA

Motorola India is headquartered at Gurgaon Haryana with offices at Delhi

Mumbai and Bangalore It has research and development centers at Bangalore and

Hyderabad Motorolas operations in India are divided into three businesses

Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The

Companylsquos focus areas include mobile handsets wireless infrastructure managed and

hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two

Way Radios Software Development Applied Research and Development on

Seamless MobilityConvergence technologies

Motorola has a long history of innovation In 1928 an entrepreneur named

Paul V Galvin started a small family electronics business named Galvin

Manufacturing Corporation in Chicago USA Since then it has grown to be a world

leader in wireless and broadband communications

With mobility in mind since the beginning the Corporation pioneered

commercial car radios in 1930 that carried the Motorola brand name As the company

grew services expanded into home electronic products two-way radio

semiconductors and embedded electronics pagers cell phones broadband systems and

networks Beginning in the 1960s it expanded business and opened offices and

manufacturing facilities outside the United States Today the corporation continues to

develop products and services around the world

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 22: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

Motorola is known around the world as an innovator and leader in wireless and

broadband communications It is committed to helping customers get and stay

connected simply and seamlessly to people bringing in information and entertainment

they want and need This is done by designing and delivering must havelsquo products

must dolsquo experiences and powerful networks mdash with a full complement of support

services as well A Fortune 100 company with global presence and impact Motorola

had sales of US $ 429 billion in 2006

312 LG MOBILES

Established in 1997 LG Electronics India Pvt Ltd is a wholly owned

subsidiary of LG Electronics South Korea In India for a decade now LG is the

market leader in consumer durables and recognised as a leading technology innovator

in information technology and mobile communication business LG is the

acknowledged trendsetter for the consumer durable industry in India with the fastest

ever nationwide reach latest global technology and product innovation One of the

most formidable brands LG EIL has an impressive portfolio of consumer electronics

home appliances GSM mobile phones and IT products

LG Electronics India Pvt Ltd was established in January 1997 after clearance

from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of

beating industry norms started with the fastest ever-nationwide launch of products by

LG with in a period of 412 months with the commencement of operations in May

1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi

in 1998 with an investment of Rs 500 crores This facility manufactured colour

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment

Page 23: CHAPTER III SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI DISTRICTshodhganga.inflibnet.ac.in/bitstream/10603/682/10/10_chapter3.pdf · CHAPTER – III SERVICE PROVIDERS OF CELL

televisions washing machines air-conditioners and microwave ovens During the year

2001 LG also commenced the home production for its eco-friendly refrigerators and

established its assembly line for its PC monitors at its Greater Noida Manufacturing

Unit The beginning of 2003 saw the roll out of the first locally manufactured direct

Cool refrigerator from the plant at Greater Noida

In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune

Maharashtra that commenced operations in October 2004 Covering over 50 acres the

facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners

Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing

units have been designed with latest technologies at par with international standards at

South Korea and are the most eco-friendly units amongst all LG manufacturing plants

in the world LG has been able to craft out in ten years a premium brand positioning

in the Indian market and is today one of the most preferred brands in the segment