Chapter 8 Questions

• What are the main public social media sites that companies are using?• A: Facebook and Twitter and Youtube pg. 202• 2. What is one way companies can have successful communication with

their customers?• A: The companies believe in listening first. Pg. 198• 3. How can you obtain and keep your readers/followers intrigued into

you?• A: Consistency, relevant information• 4. How often should a organization communicate with their online

community?• A: They should communicate consistently pg. 203• 5. In the modern world of social media can a business afford not to be a

part of the online media trend• A: No