Chapter 7Sports Marketing

Lesson 7.1

Marketing Firms

Marketing Sports

Characteristics of successful sports marketing firms:– _______________– Strong sense of ethics

and _______ play– Build confidence and

trust among clients– Enhance firms

______________– Knowledge of info

technology

Put the expertise to good use:– Bring business and

__________ sponsors together w/ teams, coaches, and athletes

– Negotiate ________

– Media marketing

Service Specifics

Match athlete and business for their _________ benefit

TV broadcasts to Pro appearances

________ to hold Olympics

Pay to run _____________

Role of the Agent

Person responsible for making ________ w/ clients and sponsors

Represent single clients & businesses or organization to expand their ______

Offer a “_________” operation

Analyze needs of the sponsor and match them w/ compatible client

Negotiate _________Handle media detailsProvide support until

contract is fulfilled

Lesson 7.2

The Global Market

Migration of Sports

After WW II – left an interesting legacy: bubble gum, baseball caps, and the sport of baseball

Carried _____________ to other countriesAmericans became familiar with Asian

__________________________________ teams dominate Little

League World Series

World Sports 2000

_______ attracts Eastern Europeans________ attracts African and Eastern

Europe__________ attracts Japanese and

Dominican athletes– Earn better salaries due to the American

sports marketing system– Scout for talent

Lesson 7.3

Careers in Sports Marketing

Wide World of Careers

Continues to expandNascar

– Each racecar is covered with _____

– Each logo involves presentation, contracts, and price negotiations

Figure skating ads cover the _______

Sporting arenas named after _________

College/University book stores

Not every job in sports marketing involves _________ or sales of items

Focus on Careers

___________ is a large area– Print

– Radio

– T.V.

– Internet

Benefit from __________ in media– Learn skills– Learn terminology– Gives foundation

to work in public relations

Old-Fashioned Hard Work

What it takes??Drive, persistence, and

hard workSolid ___________

skills (written and spoken)

_____________ skills and determination