chapter 6 problem definition zikmund.ppt

7/21/2019 Chapter 6 Problem Definition Zikmund.ppt

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2013 Cengage Learning. All RightsReserved. May not be scanned, copied ordplicated, or posted to a pbliclyaccessible !ebsite, in !hole or in part.

"roble# $e%nition&'he (ondation o)

*siness ResearchChapter 6Problem Definition: The Foundation

Of Business Research

Business Research Methods 9eZimund

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LEARNIN

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2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or dplicated, or posted to a pblicly accessible !ebsite, in

1. +plain !hy proper -proble# de%nition isessential to se)l bsiness research

2. /no! ho! to recognie proble#s

3. 'ranslate #anagerial decision state#entsinto relevant research obectives

. 'ranslate research obectives into researchestions and4or research hypotheses

5. tline the co#ponents o) a researchproposal

6. Constrct d##y tables as part o) aresearch proposal

672


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$eland 'rc8ing 9as a-Recrit#ent "roble#

673

: -;hy are orrecriting costs sohigh


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2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or dplicated, or posted to a pblicly accessible !ebsite, in6=

>ood $ecisions ?tart !ith a >ood"roble# $e%nition

: $ecision ?tate#ent A written expression of the key

question(s) that the research user

wishes to answer.: "roble# $e%nition

The process of dening and

developing a decision statement andthe steps involved in translating it intomore precise research terminology,including a set of research o!ectives.


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EXHIBIT 6.1 Defining Problems Can Be Difficult

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>ood Ans!ers, *ad@estions

chapter 6 problem definition zikmund.ppt

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