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Chapter 5 Writing Business Messages 1Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Learning Objectives 1.Being sensitive to audience needs 2.Building strong audience relationships 3.Controlling your style and tone 4. Choosing strong words for a message 5.Composing effective sentences 6.Writing unified, coherent paragraphs 7.Using technology to format messages 2Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Adapting to Your Audience: Being Sensitive to Audience Needs 3Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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The You Attitude 4Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall SpeakingWriting

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Practice Etiquette 5Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Respect Diplomacy Tactfulness

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Positive Emphasis 6Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Avoid Negative Language Substitute Euphemistic Terms

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7Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Bias-Free Language Gender Race Ethnicity Age Disability

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 5 -

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Adapting to Your Audience: Building Strong Relationships 9Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Establish Credibility 10Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Honesty Objectivity Awareness Expertise

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Establish Credibility 11Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Endorsements Performance Sincerity Confidence

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Company Image 12Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Communication Style Communication Guidelines

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 5 -

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Adapting to Your Audience: Controlling Style and Tone 14Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Conversational Tone Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 5 - Dont confuse texting and writing Avoid stale and obsolete language Avoid preaching and bragging Be careful with intimacy and humor

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Plain Language 16Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Read It! Understand It! Take Action!

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Use the Right Voice 17Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Active Passive Direct Assertive Indirect Diplomatic

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 5 -

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Composing Your Message: Choosing Powerful Words 19Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Selecting Words 20Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Correct WordsCorrect Words Effective WordsEffective Words

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Understanding Words Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 5 - Denotation Connotation

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Balancing Words 22Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall AbstractionConcreteness Concepts Qualities Characteristics Tangible Objective Visualization

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23Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Powerful Words Familiar Words Clichs & Buzzwords Technical Jargon Finding Precise Words

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 5 -

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Composing Your Message: Writing Effective Sentences 25Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Sentence Types 26Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Simple One Main Clause One Subject & Verb One Main Clause One Subject & Verb Compound Two Main Clauses Join By Conjunction Two Main Clauses Join By Conjunction

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Sentence Types 27Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Complex One Main Clause A Dependent Clause One Main Clause A Dependent Clause Compound Complex Compound Complex Two Main Clauses A Dependent Clause Two Main Clauses A Dependent Clause

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Using Sentence Style 28Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Emphasize Key Thoughts Use More Words Sentence Subjects Dependent Clauses Position the Words

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 5 -

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Composing Your Message: Crafting Unified, Coherent Paragraphs 30Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Paragraph Elements Topic SentenceSupport SentencesTransitional Elements 31Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Paragraph Options Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 5 - Illustration Classification Cause & Effect Problem & Solution Compare & Contrast

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 5 -

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Using Technology to Compose and Shape Your Messages 34Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Format with Technology Style sheets and sets, templates, and themes Boilerplate and document components Auto-correction and auto-completion File merge and mail merge Endnotes, footnotes, tables of contents, and indexes 35Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 5 -

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Chapter 5 Writing Business Messages 37Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

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38Chapter 5 -