chapter 4 the market forces of supply and demand

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Chapter 4 Chapter 4 The Market Forces of Supply and The Market Forces of Supply and Demand Demand

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Page 1: Chapter 4 The Market Forces of Supply and Demand

Chapter 4Chapter 4Chapter 4Chapter 4

The Market Forces of Supply The Market Forces of Supply and Demandand Demand

The Market Forces of Supply The Market Forces of Supply and Demandand Demand

Page 2: Chapter 4 The Market Forces of Supply and Demand

What is a What is a MarketMarket??What is a What is a MarketMarket??

A market is where people trade and goods and services are exchanged.

2

Page 3: Chapter 4 The Market Forces of Supply and Demand

Markets are not organized

However, buyers and sellers create a market

For example, if buyers were famished they would buy burgers to delight their stomach, and the burger sellers sell their burgers so their business is successful. *Bold

words* are new key

terms that you should

understand!

Page 4: Chapter 4 The Market Forces of Supply and Demand

A Certain type of marketA Certain type of market

Competitive market

Where buyers and seller, each of whom has little or absolutely no influence on the market price.

Are there many Competitive markets in the U.S?

Page 5: Chapter 4 The Market Forces of Supply and Demand

Perfectly competitive vs Not perfectly competitive markets

A perfectly competitive market is when buyers and sellers buy and sell at the certain price

( People must accept the price)

When there is only one seller and he/she sets the price is called a monopoly (Not perfectly

competitive).

Page 6: Chapter 4 The Market Forces of Supply and Demand

We are going to start off by explaining the characteristics of buyers

What is quantity demanded?What is the law of demand?What is a demand schedule?

Page 7: Chapter 4 The Market Forces of Supply and Demand

DemandDemandDemandDemand What is demand?

The desire of purchasers, consumers, clients, employees, etc...

What is demand?

The desire of purchasers, consumers, clients, employees, etc...

Page 8: Chapter 4 The Market Forces of Supply and Demand

What is the demand curve?What is the demand curve?What is the demand curve?What is the demand curve?

A demand curve is a graph that shows the relationship between the price and a certain material.

Why use demand curves?

To assume behaviors in competitive markets and to find the equilibrium price.

A demand curve is a graph that shows the relationship between the price and a certain material.

Why use demand curves?

To assume behaviors in competitive markets and to find the equilibrium price.

Page 9: Chapter 4 The Market Forces of Supply and Demand

Understand the demand Understand the demand curvecurve

Understand the demand Understand the demand curvecurve

New key terms

Quantity demanded(QD)

Law of Demand

Demand schedule

New key terms

Quantity demanded(QD)

Law of Demand

Demand schedule

1. The willingness to buy an amount of good.

2. When the QD of a good goes down the price goes up

3. A table that shows the relationshipbetween the price of a good

and the QD

Page 10: Chapter 4 The Market Forces of Supply and Demand
Page 11: Chapter 4 The Market Forces of Supply and Demand

What you just saw was a demand schedule and demand curve.

Notice that the graph is the relation of price and quantity demanded.

The demand schedule shows the “quantity demanded” at each price.

What you just saw was a demand schedule and demand curve.

Notice that the graph is the relation of price and quantity demanded.

The demand schedule shows the “quantity demanded” at each price.

Remember! the demand schedule

showsthe “quantity demanded”

at each price.

Page 12: Chapter 4 The Market Forces of Supply and Demand

demand curvedemand curvedemand curvedemand curve

The demand curve usually slopes downwards from left to right

Each price of the sum of the two people’s demands is the market demand.

Demand curves usually shows an individual’s demand for a product.

The demand curve usually slopes downwards from left to right

Each price of the sum of the two people’s demands is the market demand.

Demand curves usually shows an individual’s demand for a product.

Page 13: Chapter 4 The Market Forces of Supply and Demand

Shifts in the demand curveShifts in the demand curveShifts in the demand curveShifts in the demand curve

Income

Prices of Related Goods

Tastes

Expectations

Number of buyers

Income

Prices of Related Goods

Tastes

Expectations

Number of buyers

Page 14: Chapter 4 The Market Forces of Supply and Demand

ShiftsShifts ShiftsShifts

INCOME

If you just got fired and penniless, what would your demand for polas be?

When your income falls and the demand for good falls as well, it is called a normal good

On the other hand if the demand for a good rises but your income goes down it’s an inferior good.

INCOME

If you just got fired and penniless, what would your demand for polas be?

When your income falls and the demand for good falls as well, it is called a normal good

On the other hand if the demand for a good rises but your income goes down it’s an inferior good.

Page 15: Chapter 4 The Market Forces of Supply and Demand

ExamplesExamplesExamplesExamples

An example of a normal good is video games. If your income falls you will buy less video games.

An example of inferior goods are bus tickets. Instead of riding the taxi, if your income falls you would ride the bus.

An example of a normal good is video games. If your income falls you will buy less video games.

An example of inferior goods are bus tickets. Instead of riding the taxi, if your income falls you would ride the bus.

Page 16: Chapter 4 The Market Forces of Supply and Demand

Prices of related goodsPrices of related goodsPrices of related goodsPrices of related goods

Nike has a 30% sale until next week. If Nike was cheaper than Adidas, you would buy more Nike products. In this case Nike and Adidas are substitutes.

If you decide to buy basketball shorts you sure want to buy a jersey that fits with it. In this case the jersey and shorts are complements.

Nike has a 30% sale until next week. If Nike was cheaper than Adidas, you would buy more Nike products. In this case Nike and Adidas are substitutes.

If you decide to buy basketball shorts you sure want to buy a jersey that fits with it. In this case the jersey and shorts are complements.

Page 17: Chapter 4 The Market Forces of Supply and Demand

TastesTastesTastesTastes

Nothing tastes better than a Double whopper. If something tastes marvelous wouldn’t the buyer buy more of it? DUHHH

Nothing tastes better than a Double whopper. If something tastes marvelous wouldn’t the buyer buy more of it? DUHHH

Page 18: Chapter 4 The Market Forces of Supply and Demand

ExpectationsExpectationsExpectationsExpectations

Depending on your expectations beyond ahead of time, may have an affect on your demand of a good.

Lets say you think ipods will cost 140$ less in 2 years. This will make you not buy an ipod.

Depending on your expectations beyond ahead of time, may have an affect on your demand of a good.

Lets say you think ipods will cost 140$ less in 2 years. This will make you not buy an ipod.

Page 19: Chapter 4 The Market Forces of Supply and Demand

Number of BuyersNumber of BuyersNumber of BuyersNumber of Buyers

Market demand depends on factors that determine the demand of the buyers’ income, tastes, expectation.

If Becky wanted to shop with her friends, the quantity demanded in the market would increase at all prices.

Market demand depends on factors that determine the demand of the buyers’ income, tastes, expectation.

If Becky wanted to shop with her friends, the quantity demanded in the market would increase at all prices.

Page 21: Chapter 4 The Market Forces of Supply and Demand

!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Demand refers to the overall demand for a good or service and "shifts" only when there is a change in income, taste.

Demand refers to the overall demand for a good or service and "shifts" only when there is a change in income, taste.

However, quantity demanded refers to a specific quantity of a

good or service consumers are willing to purchase at a given

price.

Page 22: Chapter 4 The Market Forces of Supply and Demand

Quick reviewQuick reviewQuick reviewQuick review

1.What is a monopoly?

2.What is a demand schedule?

3.What 5 things shifts the demand curve?

1.What is a monopoly?

2.What is a demand schedule?

3.What 5 things shifts the demand curve?

Page 23: Chapter 4 The Market Forces of Supply and Demand

SupplySupply SupplySupply

If we learned about demand what is the supply?

the act of supplying, furnishing, providing, satisfying.

In short, the behavior of sellers.

If we learned about demand what is the supply?

the act of supplying, furnishing, providing, satisfying.

In short, the behavior of sellers.

Page 24: Chapter 4 The Market Forces of Supply and Demand

What is the supply curve?What is the supply curve?What is the supply curve?What is the supply curve?

The relationship between price and quantity supplied.

Why use the Supply Curve?

To assume behaviors in competitive markets and to find the equilibrium price.

The relationship between price and quantity supplied.

Why use the Supply Curve?

To assume behaviors in competitive markets and to find the equilibrium price.

Page 25: Chapter 4 The Market Forces of Supply and Demand

Understand the Supply Understand the Supply CurveCurve

Understand the Supply Understand the Supply CurveCurve

Quantity Supplied

The amount of something that a seller is willing to sell

Law of Supply

When the quantity supplied rises, the price rises

Supply Schedule

A table that shows the relationship price vs quantity supplied

Supply Curve

A graph that shows the relationship price vs. quantity supplied

Quantity Supplied

The amount of something that a seller is willing to sell

Law of Supply

When the quantity supplied rises, the price rises

Supply Schedule

A table that shows the relationship price vs quantity supplied

Supply Curve

A graph that shows the relationship price vs. quantity supplied

Page 26: Chapter 4 The Market Forces of Supply and Demand
Page 27: Chapter 4 The Market Forces of Supply and Demand

What you just saw was a supply schedule and supply curve.

Notice that the graph is the relation of price and quantity supplied.

The supply schedule shows the “supply demanded” at each price.

What you just saw was a supply schedule and supply curve.

Notice that the graph is the relation of price and quantity supplied.

The supply schedule shows the “supply demanded” at each price.

Hold On! the supply schedule shows

the “quantity supplied” at each price.

Page 28: Chapter 4 The Market Forces of Supply and Demand

Supply CurveSupply CurveSupply CurveSupply Curve

The Supply curve usually slopes Upwards from left to right

The supply curve is to show the quantity supplied on the x-axis (independent variable) , price on the y-axis (dependent variable).

The Supply curve usually slopes Upwards from left to right

The supply curve is to show the quantity supplied on the x-axis (independent variable) , price on the y-axis (dependent variable).

Page 29: Chapter 4 The Market Forces of Supply and Demand

Shifts in supply curveShifts in supply curveShifts in supply curveShifts in supply curve

Input prices

Technology

Expectations

Number of Sellers

Input prices

Technology

Expectations

Number of Sellers

Page 30: Chapter 4 The Market Forces of Supply and Demand

Input pricesInput pricesInput pricesInput prices

If you were a pizza seller and cheese costs more than before. Then your basically in trouble! Because cheese is more expensive you would choose not to sell as much as before!

If you were a pizza seller and cheese costs more than before. Then your basically in trouble! Because cheese is more expensive you would choose not to sell as much as before! Sigh...

Page 31: Chapter 4 The Market Forces of Supply and Demand

TechnologyTechnologyTechnologyTechnology

If machines can create faster and pizza. Why waste money and time on labor? If technology improves so will it raise the supply of pizza.

If machines can create faster and pizza. Why waste money and time on labor? If technology improves so will it raise the supply of pizza.

Page 32: Chapter 4 The Market Forces of Supply and Demand

ExpectationsExpectationsExpectationsExpectations

If you think that Pizza will rise $2 per pan after 2 weeks, you would definitely store some pizzas right now and sell them later with more cash!

If you think that Pizza will rise $2 per pan after 2 weeks, you would definitely store some pizzas right now and sell them later with more cash!

Page 33: Chapter 4 The Market Forces of Supply and Demand

Number of SellersNumber of SellersNumber of SellersNumber of Sellers

If you thought you were too cool for the job and decided to quit. The supply in the market would fail because of your act.

If you thought you were too cool for the job and decided to quit. The supply in the market would fail because of your act.

Page 34: Chapter 4 The Market Forces of Supply and Demand

What is created when the What is created when the supply and demand are supply and demand are

together?together?

What is created when the What is created when the supply and demand are supply and demand are

together?together?EQUILIBIRUMEQUILIBIRUM

When the market price is at which quantity supplied and the

quantity demanded are the same

Page 35: Chapter 4 The Market Forces of Supply and Demand

A few more vocabs!A few more vocabs!A few more vocabs!A few more vocabs!

Equilibrium price

At a market price the supply of a good equals the quantity demanded

Equilibrium quantity

The quantity supplied or demanded at the equilibrium price

Surplus

Shortage

Law of supply and demand

As demand increases the price goes up which affects suppliers who increase the supply bringing the price back at normal.

Equilibrium price

At a market price the supply of a good equals the quantity demanded

Equilibrium quantity

The quantity supplied or demanded at the equilibrium price

Surplus

Shortage

Law of supply and demand

As demand increases the price goes up which affects suppliers who increase the supply bringing the price back at normal.

Page 36: Chapter 4 The Market Forces of Supply and Demand

SurplusSurplusSuSu

SurplusSurplusSuSu

When does a surplus occur?

When the quantity supplied is greater than the quantity demanded.

In this case the suppliers are unhappy

When does a surplus occur?

When the quantity supplied is greater than the quantity demanded.

In this case the suppliers are unhappy

Page 37: Chapter 4 The Market Forces of Supply and Demand

ShortageShortageShortageShortage

The opposite of surplus

A shortage occurs when the quantity demanded is greater than the quantity supplied.

In this case the demanders are not happy.

The opposite of surplus

A shortage occurs when the quantity demanded is greater than the quantity supplied.

In this case the demanders are not happy.

Page 38: Chapter 4 The Market Forces of Supply and Demand

Wait!Wait!Wait!Wait!

When the demand or the supply curve shifts what happens to the equilibrium!?!?!?

A new equilibrium is formed!

Point A is the initial E point and Point B is the new E point.

When the demand or the supply curve shifts what happens to the equilibrium!?!?!?

A new equilibrium is formed!

Point A is the initial E point and Point B is the new E point.

Page 39: Chapter 4 The Market Forces of Supply and Demand

Explanation of changes in Explanation of changes in Supply and Demand Supply and Demand

Explanation of changes in Explanation of changes in Supply and Demand Supply and Demand

http://www.youtube.com/watch?v=Z44kKMJm9NY&feature=relatedhttp://www.youtube.com/watch?v=Z44kKMJm9NY&feature=related

Page 40: Chapter 4 The Market Forces of Supply and Demand

Quick ReviewQuick ReviewQuick ReviewQuick Review

4. When does a shortage occur?

5. What are normal goods? give examples.

6. Why do economists use the demand curve.

4. When does a shortage occur?

5. What are normal goods? give examples.

6. Why do economists use the demand curve.

Page 41: Chapter 4 The Market Forces of Supply and Demand

Answers For Review1. Monopolies are thus characterized by a lack of economic competition for the good or

service.(a specific individual or enterprise has sufficient control over a particular product or

service to determine significantly the terms on which other individuals shall have access to it)

2. A demand schedule is a table that shows the relationship between the price of a good

and the quantity demanded

3. Income, Prices of Related Goods, Tastes, Expectations

and Number of buyers..

Page 42: Chapter 4 The Market Forces of Supply and Demand

Answers for Review4.A situation in which quantity supplied is

greater than quantity demanded

5.normal goods is a good for which, other things equal, an increase in income leads to an

increase in demand.example) ice-cream:)

6. To analyze how markets work, to show an individual’s demand for a product.