• The Phenomenon of Culture

• Dr. Cristina Esquivel-Saldivar

• Culture

= Is the blueprint for living of a group of people who live in the same territory, speak the same language, feel responsible for each other and have the same beliefs, values, and attitudes.

• 2 Divisions of Culture

1. Material Culture

2. Nonmaterial Culture

• Analyzing Culture

Cultural Universals vs Cultural Variability

Real Cuture vs Ideal Culture

Subculture and Counterculture

• Attitudes in Analyzing Culture

• Ethnocentrism

• Xenocentrism

• Cultural Relativism