chapter 3: the art of modeling with spreadsheets · dr. samia rouibah ٢ introduction to management...
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١Dr. Samia Rouibah Introduction to Management Science
Spreadsheets Modeling
Chapter 3: The Art of Modeling with Spreadsheets
Chapter 4: Linear Programming
Chapter 5: What-If Analysis for LP
٢Dr. Samia Rouibah Introduction to Management Science
Table of ContentsChapter 3 (The Art of Modeling with Spreadsheets)
The Everglade Golden Years Co. Cash Flow Problem (Section 3.1) 3.2–3.3
The Process of Modeling with Spreadsheets (Section 3.2) 3.3–3.11
Guidelines for Building “Good” Spreadsheet Models (Section 3.3) 3.12–3.16
Debugging a Spreadsheet Model (Section 3.4) 3.16–3.20
٣Dr. Samia Rouibah Introduction to Management Science
The Everglade Cash Flow Problem
102012
–22011
72010
–42009
32008
62007
32006
–42005
–22004
–82003
Projected Net Cash Flow(millions of dollars)
Year
٤Dr. Samia Rouibah Introduction to Management Science
The Everglade Cash Flow Problem
• Their short-term cash flow requirements cannot be met without borrowing.
• A long-term (10 year) loan can be taken with an interest rate of 7%
• A series of short-term loans (1 year) can be taken with a projected interest rate of 10%
Question: Which loan (or combination of loans) should be taken, and in what amounts, in order to maximize their cash-balance position after 10 years?
٥Dr. Samia Rouibah Introduction to Management Science
The Process of Modeling(developed in the following)
Plan
Build
Test
Analyze
Visualize where you want to finish Do some calculations by hand Sketch out a spreadsheet
Start with a small-scale model
Try different trial solutions to check the logic
Evaluate proposed solutions and/oroptimize with Solver
Expand the model to full scale
If the solution reveals inadequacies in the model, return to Plan or Build
٦Dr. Samia Rouibah Introduction to Management Science
Plan: Visualize Where You Want to Finish
• A common stumbling block in the modeling process occurs right at the beginning—”How do I get started?”
• At this point it can be useful to ask the question—”Where do I want to end up?”
– What information do I need to provide in a report?– What should the “answer” look like?– What kinds of numbers need to be included in the recommendation?
• What information is needed in the Everglade Cash Flow problem?
٧Dr. Samia Rouibah Introduction to Management Science
Plan: Do Some Calculations by Hand
• Another common stumbling block arises when trying to enter a formula in one of the output cells.
• At this point, it can be useful to do some calculations by hand.– Just pick some numbers for the changing cells and determine what the results
should be.
• Suppose Everglade takes out a $6 million long-term loan and then adds short-term loans of $2 million in 2003 and $5 million in 2004.
– How much cash will they have left at the end of 2003?– How much cash will they have left at the end of 2004?
٨Dr. Samia Rouibah Introduction to Management Science
Plan: Sketch Out a Spreadsheet
LT RateST Rate
Start BalanceMinimum Cash
Cash LT ST LT ST LT ST Ending MinimumFlow Loan Loan Interest Interest Payback Payback Balance Balance
20032004
:
>=:
20122013
٩Dr. Samia Rouibah Introduction to Management Science
Build: Start with a Small Version
• If the model is complicated, start with a small, readily manageable version of the model.
• First make sure you’ve got the logic of the model worked out correctly for the small version. Only then expand it to full size.
3456789
101112
B C D E F G H I J K LLT Rate 7%ST Rate 10%
Start Balance 1 (all cash figures in millions of dollars)MinimumCash 0.5
Cash LT ST LT ST LT ST Ending MinimumYear Flow Loan Loan Interest Interest Payback Payback Balance Balance2003 -8 6 2 1.00 >= 0.502004 -2 5 -0.42 -0.20 -2.00 1.38 >= 0.50
9101112
F G H I J K LLT ST LT ST Ending Minimum
Interest Interest Payback Payback Balance Balance=StartBalance+SUM(C11:I11) >= =MinimumCash
=-LTRate*LTLoan =-STRate*E11 =-E11 =J11+SUM(C12:I12) >= =MinimumCash
١٠Dr. Samia Rouibah Introduction to Management Science
Test: Test the Small Version of the Model
• Test the small model thoroughly.
• Try values in the changing cells for which you know the answers (at least approximately).
– Examples:• All zeroes• All ones• Very large numbers• Numbers for which you’ve done hand calculations
• Expand the model to full size (copying formulas to the later years).
• Test the large model in a similar way.
١١Dr. Samia Rouibah Introduction to Management Science
Analyze: Analyze the Model (Before Solver)
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B C D E F G H I J K LLT Rate 7%ST Rate 10%
Start Balance 1 (all cash figures in millions of dollars)Minimum Cash 0.5
Cash LT ST LT ST LT ST Ending MinimumYear Flow Loan Loan Interest Interest Payback Payback Balance Balance2003 -8 6 2 1.00 >= 0.502004 -2 5 -0.42 -0.20 -2 1.38 >= 0.502005 -4 0 -0.42 -0.50 -5 -8.54 >= 0.502006 3 0 -0.42 0 0 -5.96 >= 0.502007 6 0 -0.42 0 0 -0.38 >= 0.502008 3 0 -0.42 0 0 2.20 >= 0.502009 -4 0 -0.42 0 0 -2.22 >= 0.502010 7 0 -0.42 0 0 4.36 >= 0.502011 -2 0 -0.42 0 0 1.94 >= 0.502012 10 0 -0.42 0 0 11.52 >= 0.502013 -0.42 0 -6 0 5.10 >= 0.50
١٢Dr. Samia Rouibah Introduction to Management Science
Analyze: Analyze the Model (After Solver)
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101112131415161718192021
B C D E F G H I J K LLT Rate 7%ST Rate 10%
Start Balance 1 (all cash figures in millions of dollars)Minimum Cash 0.5
Cash LT ST LT ST LT ST Ending MinimumYear Flow Loan Loan Interest Interest Payback Payback Balance Balance2003 -8 6.65 0.85 0.50 >= 0.502004 -2 3.40 -0.47 -0.09 -0.85 0.50 >= 0.502005 -4 8.21 -0.47 -0.34 -3.40 0.50 >= 0.502006 3 6.49 -0.47 -0.82 -8.21 0.50 >= 0.502007 6 1.61 -0.47 -0.65 -6.49 0.50 >= 0.502008 3 0 -0.47 -0.16 -1.61 1.27 >= 0.502009 -4 3.70 -0.47 0 0 0.50 >= 0.502010 7 0 -0.47 -0.37 -3.70 2.97 >= 0.502011 -2 0 -0.47 0 0 0.50 >= 0.502012 10 0 -0.47 0 0 10.03 >= 0.502013 -0.47 0 -6.65 0 2.92 >= 0.50
١٣Dr. Samia Rouibah Introduction to Management Science
Guidelines for Building“Good” Spreadsheet Models
• Enter the Data First– Any spreadsheet model is driven by the data– It is easier (and usually better) to build the model around the data
• Organize and Clearly Identify the Data– Relevant data should be grouped (e.g. in tabular form)– All data should be labeled– Units should be identified
• Enter Each Piece of Data into One Cell Only– Refer to the original data as needed– This makes the model much easier to modify (only need to change data in one
place)
١٤Dr. Samia Rouibah Introduction to Management Science
Guidelines for Building“Good” Spreadsheet Models
• Separate Data from Formulas– Avoid putting numbers directly in formulas– Put numbers in data cells and refer to them as needed– This makes all data visible and easier to modify
• Keep It Simple– Avoid “power functions” of Excel if possible– Break out complicated formulas into subtotals
• Use Range Names– Refer to data cells and blocks of cells using Excel’s range name feature– Range names make formulas and the Solver model much easier to read– Care must be taken not to overuse range names and to make sure they remain
correctly defined.
١٥Dr. Samia Rouibah Introduction to Management Science
Guidelines for Building“Good” Spreadsheet Models
• Use Relative and Absolute References to Simplify Copying Formulas– Whenever multiple related formulas will be needed, try to enter the formula just
once, and then use Excel’s fill commands to replicate the formula.– This makes the model easer to build and also reduces typos.
• Use Borders, Shading, and Colors to Distinguish Cell Types– For example:
• Data cells in blue (no border)• Changing cells in yellow (regular border)• Target cell in orange (heavy border)
• Show Entire Model on Spreadsheet– All data should be visible.– All constraints should be on the spreadsheet (not buried in Solver), preferably in
three consecutive cells.
١٦Dr. Samia Rouibah Introduction to Management Science
Three Tests for a “Good” Spreadsheet Model
• You should be able to immediately identify the data cells, changing cells, and target cell.
• All elements of the model should be visible on the spreadsheet (including allconstraints). You should not have to look in the Solver dialogue box to figure out the model.
• Each equation should be simple enough that you can tell what the equation is in each output cell without looking.
١٧Dr. Samia Rouibah Introduction to Management Science
A Poor Spreadsheet Model
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101112131415
B C D ELT ST Ending
Year Loan Loan Balance2003 6.65 0.85 0.502004 3.40 0.502005 8.21 0.502006 6.49 0.502007 1.61 0.502008 0 1.272009 3.70 0.502010 0 2.972011 0 0.502012 0 10.032013 2.92
3456789
101112131415
EEndingBalance
=1-8+C5+D5=E5-2+D6-$C$5*(0.07)-D5*(1.1)=E6-4+D7-$C$5*(0.07)-D6*(1.1)=E7+3+D8-$C$5*(0.07)-D7*(1.1)=E8+6+D9-$C$5*(0.07)-D8*(1.1)=E9+3+D10-$C$5*(0.07)-D9*(1.1)=E10-4+D11-$C$5*(0.07)-D10*(1.1)=E11+7+D12-$C$5*(0.07)-D11*(1.1)=E12-2+D13-$C$5*(0.07)-D12*(1.1)=E13+10+D14-$C$5*(0.07)-D13*(1.1)=E14+D15-$C$5*(1.07)-D14*(1.1)
١٨Dr. Samia Rouibah Introduction to Management Science
Debugging a Spreadsheet Model: The Toggle
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B C D E F G H I J K LLT Rate 0.07ST Rate 0.1
Start Balance 1 gures in millions Minimum Cash 0.5
Cash LT ST LT ST LT ST Ending MinimumFlow Loan Loan Interest Interest Payback Payback Balance Balance
2003 -8 6.649459000.8505409978 =StartBalance+SUM(C11:I11) >= =MinimumCash2004 -2 3.4010572277=-LTRate*LTLoan =-STRate*E11 =-E11 =J11+SUM(C12:I12) >= =MinimumCash2005 -4 8.2066250806=-LTRate*LTLoan =-STRate*E12 =-E12 =J12+SUM(C13:I13) >= =MinimumCash2006 3 6.4927497189=-LTRate*LTLoan =-STRate*E13 =-E13 =J13+SUM(C14:I14) >= =MinimumCash2007 6 1.6074868209=-LTRate*LTLoan =-STRate*E14 =-E14 =J14+SUM(C15:I15) >= =MinimumCash2008 3 0 =-LTRate*LTLoan =-STRate*E15 =-E15 =J15+SUM(C16:I16) >= =MinimumCash2009 -4 3.6991597633=-LTRate*LTLoan =-STRate*E16 =-E16 =J16+SUM(C17:I17) >= =MinimumCash2010 7 0 =-LTRate*LTLoan =-STRate*E17 =-E17 =J17+SUM(C18:I18) >= =MinimumCash2011 -2 0 =-LTRate*LTLoan =-STRate*E18 =-E18 =J18+SUM(C19:I19) >= =MinimumCash2012 10 0 =-LTRate*LTLoan =-STRate*E19 =-E19 =J19+SUM(C20:I20) >= =MinimumCash2013 =-LTRate*LTLoan =-STRate*E20 =-LTLoan =-E20 =J20+SUM(C21:I21) >= =MinimumCash
Pressing control-~ toggles back-and-forth between showing values and showing formulas in the spreadsheet.
١٩Dr. Samia Rouibah Introduction to Management Science
Debugging with the Auditing Toolbar
The button third from the left can be used to trace the dependents of a cell, that is, those cells with formulas that refer to this cell.
The leftmost button can be used to trace the precedents of a cell, that is, those cells that appear within the formula for this cell.
٢٠Dr. Samia Rouibah Introduction to Management Science
Dependents of the LT Loan Cell
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A B C D E F G H I J K L
Everglade Cash Flow Management Problem
LT Rate 7%ST Rate 10%
Start Balance 1 (all cash figures in millions of dollars)Minimum Cash 0.5
Cash LT ST LT ST LT ST Ending MinimumYear Flow Loan Loan Interest Interest Payback Payback Balance Balance2003 -8 6.649 0.851 0.500 >= 0.52004 -2 3.401 -0.465 -0.085 -0.851 0.500 >= 0.52005 -4 8.207 -0.465 -0.340 -3.401 0.500 >= 0.52006 3 6.493 -0.465 -0.821 -8.207 0.500 >= 0.52007 6 1.607 -0.465 -0.649 -6.493 0.500 >= 0.52008 3 0.000 -0.465 -0.161 -1.607 1.266 >= 0.52009 -4 3.699 -0.465 0.000 0.000 0.500 >= 0.52010 7 0.000 -0.465 -0.370 -3.699 2.965 >= 0.52011 -2 0.000 -0.465 0.000 0.000 0.500 >= 0.52012 10 0.000 -0.465 0.000 0.000 10.035 >= 0.52013 -0.465 0.000 -6.649 0.000 2.920 >= 0.5
٢١Dr. Samia Rouibah Introduction to Management Science
Precedents of the ST Interest (2004) Cell
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101112131415161718192021
A B C D E F G H I J K L
Everglade Cash Flow Management Problem
LT Rate 7%ST Rate 10%
Start Balance 1 (all cash figures in millions of dollars)Minimum Cash 0.5
Cash LT ST LT ST LT ST Ending MinimumYear Flow Loan Loan Interest Interest Payback Payback Balance Balance2003 -8 6.649 0.851 0.500 >= 0.52004 -2 3.401 -0.465 -0.085 -0.851 0.500 >= 0.52005 -4 8.207 -0.465 -0.340 -3.401 0.500 >= 0.52006 3 6.493 -0.465 -0.821 -8.207 0.500 >= 0.52007 6 1.607 -0.465 -0.649 -6.493 0.500 >= 0.52008 3 0.000 -0.465 -0.161 -1.607 1.266 >= 0.52009 -4 3.699 -0.465 0.000 0.000 0.500 >= 0.52010 7 0.000 -0.465 -0.370 -3.699 2.965 >= 0.52011 -2 0.000 -0.465 0.000 0.000 0.500 >= 0.52012 10 0.000 -0.465 0.000 0.000 10.035 >= 0.52013 -0.465 0.000 -6.649 0.000 2.920 >= 0.5