chapter 3- communicating interculturally
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Chapter 3- Communicating Interculturally. Intercultural communication: Send & receive messages among people from different cultures. Effectiveness: 1) Business opportunities 2) Contributions in a diverse workforce. Advantages of a Multicultural Workforce. Broader range of views & ideas - PowerPoint PPT PresentationTRANSCRIPT
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Chapter 3- Communicating Interculturally
Intercultural communication: Send & receive messages among people from different cultures.Effectiveness: 1) Business opportunities2) Contributions in a diverse workforce
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Advantages of a Multicultural Workforce
Broader range of views & ideasBetter understanding of diverse marketsBroader pool of talent
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Challenges of Intercultural Communication
Supervisors- diverse employees, motivating, fostering cooperationCulture influences:Language, nonverbal signals, word meaning, time and space issues, rules of human relationships
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Culture
Shared system of symbols, beliefs, attitudes, values, expectation & behavior norms.
Subculture: Differentiation from the larger culture they belong. Distinctive & symbolic use of style.
Cultural groups: Ex/ Ethnic groupsCounterculture: Systematic
opposition to the dominant culture.
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Hofstede’s approach to cultural differences:
I) Individualism/collectivism: Managers communicate; consensus versus argumentative but arguably
II) Power distance: Inequalities between managers & subordinates; information flows up and down the hierarchy, decision-making
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Hofstede’s approach to cultural differences:
III) Uncertainty avoidance: Tolerate unstructured & unclear situations High => detailed, rigid, inflexible
IV) Masculine(achievement)/feminine (relational): Material gain, aggressive competition versus higher on creativity & mutual support.
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Hofstede’s approach to cultural differences:
V) Long-term /short-term orientation: Society’s time-horizon: Importance attached to the future versus past & present LTO => traditional values, planning STO => Do not adapt the traditional values to the current situations, problem-solving skills
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Culture- From generation to generation
AutomaticCoherentComplete
=> Ethnocentrism: Tendency to judge all others according to standards, behaviors & customs of one’s groups.
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OvercomeXenophobia: Fear of strangersStereotyping: Assigning generalized attributes to an individual.
Avoid: Assumptions & Judgments and Accept Differences.Cultural Pluralism: Acceptance of multiple cultures on their own terms.
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Recognizing Cultural Variations:
Sender =>according to your own cultureReceiver => decode according to his/hers
=> Misunderstanding“Treat people the way they
expect to be treated, not the way you expect to be treated.”
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Contextual DifferencesPattern of physical cues, environmental stimuli & implicit understanding conveying meaning among the members of the same culture.
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High-Context Cultures:Rely less on verbal communicationMore on nonverbal actions & environmental settingRules are rarely explicitLearning later recognizing to situational cuesRole of com: Building relationships not exchanging informationEmphasize harmony & agreement
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Low-Context Cultures:
Rely more on verbal communicationLess on cues to convey meaningRole of com: Exchanging informationFocus on the resultsNegotiations are viewed impersonal
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Legal & Ethical DifferencesLow-context: written agreements, laws strictlyHigh-context: more flexibleCultural differences complicate ethical choices. Ex/ US: 1977- Bribes => Illegal,
Kenya: Kitu Kidogo
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Keep your messages by applying:Actively seek mutual groundSend & receive messages without judgmentSend messages that are honestShow respect for cultural differences
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Social rules can vary from culture to culture in:
Attitudes toward work & success: Major social influence in US => Puritan work ethic versus CatholicRoles & StatusUse of mannersConcepts of time
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Nonverbal Differences:GreetingsPersonal spaceTouchingFacial expressionsEye contactPostureFormality
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Age & Gender Differences:Emphasis on youth versus older Perception of men & women
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Intercultural Communication:Requires variety of skillsEnglish; be careful!Communication stylesProfessionals style in high-context versus low-context culturesBusiness correspondence
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Writing & Speaking Clearly:Use simple & clear languageBe briefUse transitional elementsCite numbers & dates carefullyAvoid idiomatic phrases & business jargonAvoid humor to popular culture
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To be more effective in intercultural communication:
Speak slowly & clearlyDon’t rephrase until it’s necessaryAsk for feedbackDouble-check
While listening: Accept what you hear without judgment & let people finish what they have to say.