Chapter 2Diversity and Ethics

Business Communication

Copyright 2010 South-Western Cengage Learning

Chapter 2 – Diversity and EthicsSWBAT:

Define diversity and identify its benefits and challenges in the workplace

Discuss the diversity of the U.S. population and workforce

Discuss how globalization affects the workplace

Essential Question – How does diversity benefit the workplace?

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Overview of DiversityDiversity – the presence of a wide range of

variation in qualities or attributes of people or things.

Diversity benefitsDiversity challengesDiversity and you

32.1 Diversity at WorkA diverse workforce can help a company

understand its customers.

Diversity Terms

Diversity TrendsPopulation predictions

U.S. population projected to reach 419.9 million in 2050

U.S. population will become more diverseDiverse workforce

Workforce will increase to 162.3 million by 2012

Workforce will become more diverse

42.1 Diversity at Work

The World as a Global WorkplaceGlobalization- the integration of activities

among nations in areas such as commerce and culture

Multinational companies- a company that conducts business in at least two nationsList of Multinational Corporations

52.1 Diversity at Work Globalization affects the workforce in many ways.

Work/Life BalanceWork/life balance: the need workers have to

balance work with other aspects of lifeDifferent careers make different demands on

workers and their familiesConsider how your career choice will affect

all aspects of your life

62.1 Diversity at Work

Chapter 2.2 - DifferencesSWBAT:

Describe examples of differences among cultures

Explain the importance of respecting customs and practicing etiquette.

Essential Question – What are some cultural differences?

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Cultural DifferencesLets Read:LanguageBody languagePersonal space

82.2 Differences

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Greeting colleagues appropriately is important.

Customs and EtiquetteCustoms: beliefs, traditions, and practices

of a group of peopleEtiquette- a set of rules of behavior for a

particular place or situationCustoms and etiquette vary from culture

to cultureStereotypePrejudice

92.2 Differences

Customs and Etiquette Stereotype- an oversimplified belief about a

group of people. “All teenagers are trouble-makers!”“All cheerleaders are dumb!”

Prejudice- a bias that prevents objective thought about a person or thing.

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Building VocabularyVocabulary: words and terms you recognize

and understandBuilding vocabulary helps improve reading

speed and comprehension

112.2 Differences

2.3 Strategies for Effective Communication SWBAT:

Describe traits and actions that indicate a person has a professional attitude

Describe strategies for speaking and corresponding successfully with people from other cultures.

Essential Question – What are some traits of a professional attitude?

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Professional AttitudeReduces communication barriersA person who has a professional attitude:

Refrains from making judgments about othersKeeps an open mindDoes not make assumptions or jump to

conclusionsKeeps emotions in check Is slow to take offenseGives others the benefit of the doubt

132.3 Strategies for Effective Communication

Cross-Cultural CommunicationCross-cultural communication- occurs

when people from different cultures share messages verbally, nonverbally, or in writing.

LearningLanguageGuidelines

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When language is a barrier, use visual aids that are easily understood.

Cross-Cultural

Guidelines

Fairness and SensitivityHave a professional

attitudeTreat everyone with

respectDo not discriminate

unfairlyDiscrimination-

unfair treatment of a person or group ont eh basis of prejudice.

152.3 Strategies for Effective Communication

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Avoid sensitive topics when talking with clients.

EEOC

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EEOC: U.S. Equal Employment Opportunity Commission

Questions1.List the links that are shown under

Discrimination by Type.2.Write a short summary of the main points of the

Discrimination by Type page.

school.cengage.com/bcomm/buscomm

2.3 Strategies for Effective Communication

Chapter 2.4 Ethics in Business Communication SWBAT:

Define ethicsIdentify ethical issues related to

communicationApply ethical standards to business

communication

Essential Question – What are ethics? 17

Ethics in Business CommunicationEthics- principles of right and wrongPersonal ethics are influenced by:

Your experiencesYour culture

Code of ethics: statement of how a business or group should treat clients, employees, or members

182.4 Ethics in Business Communication

Communicating in an Ethical WayHonestyConfidential information

Medical informationOther types of information

Identity theft- when private data is stolen and used illegally

Trade secrets- information that gives a business a competitive advantage and that it makes reasonable efforts to keep secret

192.4 Ethics in Business Communication

Communicating in an Ethical WayPrivacy and electronic rights

Protect data stored on computers Remember that e-mail and text messages are not

privatePlagiarism- the act of claiming someone

else’s words or ideas as your ownAvoiding plagiarism

Copyright- the legal right of someone, usually the author or artist, to use or reproduce work Last for the owner’s lifetime +70 yrs after their

death!202.4 Ethics in Business Communication

Vocabulary

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copyrightcross-cultural communicationculturediscriminationdiversityethicsethnicity etiquette globalization

identity theftinclusionmultinational companyplagiarismprejudiceracestereotypetrade secret

Cross-Cultural Communication GuidelinesDo not make assumptionsBe adaptableAvoid discussing sensitive topicsBe careful when using humorMaintain personal contactListen activelyUse visual aids

222.3 Strategies for Effective Communication

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Terms Related to DiversityRace The division of people into groups based on

physical characteristics, such as skin or hair color

Ethnicity The division of people into groups that share a common ancestry, history, or culture

Culture A set of beliefs, attitudes, practices, and social customs that distinguishes a group of people

Inclusion Seeing and valuing the contributions of everyone in a workplace and treating everyone fairly

232.1 Diversity at Work

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