chapter 15 vocab

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Chapter 15

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Page 1: Chapter 15 Vocab

Chapter 15

Page 2: Chapter 15 Vocab

PROMOTION

Page 3: Chapter 15 Vocab

COMMUNICATION PROCESS

Page 4: Chapter 15 Vocab

SENDER

Page 5: Chapter 15 Vocab

MESSAGE

Page 6: Chapter 15 Vocab

ENCODING

Page 7: Chapter 15 Vocab

MESSAGE CHANNEL

Page 8: Chapter 15 Vocab

RECEIVER

Page 9: Chapter 15 Vocab

DECODING

Page 10: Chapter 15 Vocab

FEEDBACK

Page 11: Chapter 15 Vocab

INTERPERSONALCOMMUNICATION

Page 12: Chapter 15 Vocab

MASSCOMMUNICATION

Page 13: Chapter 15 Vocab

BROADCAST MEDIA

Page 14: Chapter 15 Vocab

ADVERTISING

Page 15: Chapter 15 Vocab

PUBLICITY

Page 16: Chapter 15 Vocab

PUBLIC RELATIONS

Page 17: Chapter 15 Vocab

PERSONAL SELLING

Page 18: Chapter 15 Vocab

SALES PROMOTION

Page 19: Chapter 15 Vocab

PROMOTIONAL MIX

Personal Selling

Public Relations Advertising

Sales Promotion

Page 20: Chapter 15 Vocab

PROMOTIONAL PLAN