chapter 12 slides duane.ppt

7/28/2019 Chapter 12 Slides Duane.ppt

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2007 Thomson South-Western

Instructor Only Version

CHAPTER 12

MakingEffective and

Professional Oral

Presentations


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Chapter 12, Slide 2Mary Ellen Guffey, Essentials of Business Communication, 7e

Identify

your

purpose

Understandyour

audience

Organize

theconclusion

Organizethe

bodyOrganize

theintroduction

Getting Readyfor an Oral

Presentation


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Identify Your Purpose

What do you wantyour audience to

believe, remember,or do when youfinish?

Aim all parts of yourtalk toward yourpurpose.


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Understand Your Audience

Friendly, neutral, uninterested,hostile?

How to gain credibility? How to relate this information to

their needs?

How to make them rememberyour main points?


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Succeeding With

Four Audience Types

Friendly

Neutral

Uninterested

Hostile

Click icon for more detai ls .


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Organize the Introduction

Capture listeners attention and

get them involved.


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A Promise

By the end of my talk,

you will . . . .

Dramatell a movingstory; describe a problem.

Eyecontactcommand

attention by making eyecontact with as manypeople as possible.

Ten Techniques for Getting

Your Audiences Attention


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Movementleave the lectern area. Move

toward the audience.

Questionsask for a show of hands. Use

a rhetorical question. Demonstrationsinclude a member of

the audience.

Samples, gimmicksaward prizes tovolunteer participants; pass out samples.


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Visualsuse graphics

and other visual aids. Dressprofessional

dress helps you lookmore competent andqualified

Appeal to the

audiences self-

interestaudiencemembers want to know,What's in it for me?


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Organize the Introduction

Capture listeners attention and

get them involved.

Identify yourself and establishyour credibility.

Preview your main points.


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Patterns for Organizing the

Body of Your Presentation

Pattern Example

Chronology Describe the history of a problem,organized from the first sign of trouble to

the present.Geography/

space

Arrange a discussion of the changingdemographics of the workforce byregions, such as East Coast, West

Coast, and so forth.Topic/function/

conventional

grouping

Organize a report discussing mishandledairline baggage by the names of airlines.


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Pattern Example

Comparison/

contrast(pro/con)

Compare organic farming methods with

those of modern industrial farming.

Journalism

pattern

Explain how identity thieves ruin yourgood name by discussing who, what,

when, where, why, and how.

Value/size Arrange a report describing fluctuationsin housing costs by house value groups(houses that cost $100,000, $200,000,and so forth).

Importance Organize from most important to leastimportant the reasons a company shouldmove its headquarters to a specific city.


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Pattern Example

Problem/

solution

Discuss a problem followed by

possible solutions.Simple/

complex

Organize a report explaining geneticmodification of plants by discussingsimple seed production progressingto complex gene introduction.

Best case/

worst case

Analyze whether two companiesshould merge by presenting the best

case result (improved market share,profitability, employee morale)opposed to the worse case result(devalued stock, lost market share,

employee malaise).


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Using Verbal Signposts to Transition

Switching

Directions I've just discussed three reasons

for X. Now I want to move on to Y.

Up to this point, I've concentratedon . . .; now let's look at another

significant factor . . .

As you can see, we have two

primary reasons explaining . . .Summarizing

Previewing

Now let's look at three reasons

for . . .

My next major point focuses on . . .

Let me review the two majorfactors I've just covered. . .


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Selecting a Slide Template

You may choose from

a variety of predesigned

templates or design

your own.

Darker backgrounds arebetter in lighted rooms.

Lighter backgrounds are

better in darkened rooms.


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Build Bullet Points

Focus on major concepts only.

Use concise phrases balanced

grammatically.Add graphics to illustrate and add

interest.

Avoid using too many transitioneffects.


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Revising Slide to Improve Bullet

Points and Add Illustration

Improves wording andincludes an illustration

for added punch.

Does not useparallel wording.


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Add Multimedia and Other Effects

Consider adding sound, animation,and video.

Include hyperlinks ("hot spots" onthe screen) to jump to sourcesoutside your presentation.

Avoid too many "bells andwhistles."


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Converting a Bulleted List to an

Animated Diagram


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Using a Bar Chart to Illustrate a Concept


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Shift the focus from yourself to yourvisual aids.

Ignore stumbles; keep going. Don't

apologize. Don't admit you're nervous.

Feel proud when you finish.

Reward yourself.


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Eight Serious

Presentation Blunders*

Being dull. Relying on only one or twoillustrations to make your points.

Not repeating your main point oftenenough.

Not answering the audience's mostpressing question: What's in it for me?

Failing to use signal phrases to focus onmain points.

*Supplementary lecture. Not included in textbook.


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