1. 1. CHAPTER 11 Q:2 BY CHARISSA HITCHCOCK
2. 2. RESEARCH THE INTERNET ABOUT DIFFERENT WAYS BUSINESSES COLLECT CUSTOMER INFORMATION DATA Like dozens of other brick-and-mortar retailers, Nordstrom's wanted to learn more about its customers how many came through the doors, how many were repeat visitors the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers movements by following the Wi-Fi signals from their smartphones. We did hear some complaints, said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.
3. 3. HOW NORDSTROMS COLLECTS CUSTOMER DATA Nordstroms experiment is part of a movement by retailers to gather data about in-store shoppers behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it. http://www.nytimes.com/2013/07/15/business/atten tion-shopper-stores-are-tracking-your-cell.html?_r=0
4. 4. Besides just knowing what you look at, such data help stores better lay out their displays, cashiers and escalators; learn characteristics of their customers, such as gender and age; identify repeat customers and more. Some systems are even calibrated to detect people's moods, The New York Times reported in July. This is one of the pros to being able to track your customers threw your store.
5. 5. http://www.nbcnews.com/id/42239031/ns/business-consumer_news/t/whos-watching- you-online-ftc-pushes-do-not-track-plan/#.VS2Og-GTLVY
6. 6. DETERMINE WHICH ONE IS THE MOST EFFECTIVE AND WHY I would say there is two ways of looking at tracking customers. The customers view and the companies view. The customers do not like the companies tracking them and gathering unneeded information on them. Companies do use some of the information collected to do good in the store. Knowing your customer is a great advantage. It should be more known to the customer that they are being tracked and what information is being taken.