chapter 09 management principles

8/3/2019 Chapter 09 Management Principles

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Jhlt}nr 1

Klgl`nkng} Tragjatfnz


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Ieemznryajn Er`lgal}aegz& >}h nma}aegZtnlrz ) @rn`earn

244= Tnlrzeg Nm~jl}aeg& Agj'^ttnr Zlmmfn Raynr& Gnp Onrznq 40=>8

]hn Klgl`nkng} Trejnzz

Klgl`nkng} l trejnzz phnrnbq ~grnfl}nmrnze~rjnz lrn ag}n`rl}nm ag}e l }e}lf zqz}nk ierljjektfazhkng} ei ebonj}aynz'

Agyefynz? Tflggag`

Er`lgaag`

Z}liiag`

Fnlmag`

Jeg}reffag`


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Klglàg` Er`lgal}aegz

Er`lgal}aeg l `re~t ei tnetfnpercag` }e`n}hnr ag l z}r~j}~rnm )jeermagl}nm plq }e ljhanyn èlfz'

Klgl`nkng} az l zn} ei lj}aya}anzmarnj}nm l} lg er`lgal}aegz rnze~rjnz

ier ljhanyag` èlfz niinj}aynfq )

niiajang}fq'


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Klgl`nkng} Jegjnt}z

L~}hera}q mnfn`l}aeg irek }et }e fepnrfnynfz ei klgl`nkng} ) }hn ra`h} eiklgl`nrz }e marnj} e}hnrz ) }lcn lj}aeg

ei }hnar teza}aeg'

Rnztegzabafa}q ebfa`l}aeg }e tnrierklg lzza`gnm lj}aya}q er znn }hl} zeknegn

nfzn tnrierkz a}'


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Klgl`nkng} Jegjnt}z

Ljje~g}lbafa}q z}l}n ei bnag`rnztegzabfn }e egnz znfi& }e zekn

er`lgal}aeg& er }e }hn t~bfaj'

NiiajangjqMeag` }hag`z ra`h}'

Niinj}ayngnzzMeag` }hn ra`h} }hag`z'


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Klgl`nralf Fnynfz

Klgl`nr lgqegn rnztegzabfn iertnetfn ) e}hnr er`lgal}aeglf rnze~rjnz'

Klgl`nralf Fnynfz?

Iarz}+fagnz~tnryaznz nktfeqnnz

Kammfn jeermagl}nz lj}aya}anz aktfnkng}ag`lg er`lgal}aegz tefajanz

]et nxnj~}aynz }hl} jeg}ref }hner`lgal}aeg


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Klgl`nralf Fnynfz


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]\K Klgl`nralf Fnynfz


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]\K Klgl`nralf Fnynfz

]\K thafezethq lmlt}l}aegz?

Jrnl}n zklffnr er`lgal}aeglf ~ga}z

Ierk jrezz+i~gj}aegag` }nlkz

Nktepnr nktfeqnnz }e klcn mnjazaegz

Rnm~jn }hn g~kbnr ei er`lgal}aeglf fnynfz

Tfljn nkthlzaz eg yazaeg ) ylf~nz

Iagm plqz }e }lcn lmylg}l`n ei }hn Ag}nrgn}


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@ngnrlf ) I~gj}aeglf Klgl`nrz

@ngnrlf klgl`nr rnztegzabfn ier lfflj}aya}anz ei l er`lgal}aeglf ~ga}'

I~gj}aeglf klgl`nr rnztegzabfn egfqier egn lrnl ei er`lgal}aeglf lj}aya}q'


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Kag}bnr`z Refnz ei Klgl`nrz


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Kag}bnr`z Ag}nrtnrzeglf Refnz

Iej~z eg rnfl}aegzhatz'

Ag}nrtnrzeglf Refnz?

Ia`~rnhnlm rnztegzabfn ier rntrnzng}ag`}hn klgl`nkng} (jnrnkegalf m~}anz!'

Fnlmnr rnztegzabfn ier jrnl}ag` lgngyaregkng} }hl} paff ke}ayl}n }hn z}lii'

Falazeg rnztegzabfn ier mnlfag` pa}htnetfn be}h agzamn ) e~}zamn }hner`lgal}aeg'


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Kag}bnr`z Agierkl}aeglf Refnz

Iej~z eg jekk~gajl}aeg'

Agierkl}aeglf Refnz?

Kega}er znlrjhnz ier agierkl}aeg }ebnjekn kern niinj}ayn'

Mazznkagl}er }rlgzka}z agierkl}aeg }ez~bermagl}nz'

Ztecnztnrzeg }rlgzka}z agierkl}aeg }etnetfn agzamn ) e~}zamn }hn er`lgal}aeg er~ga}'


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Kag}bnr`z Mnjazaeglf Refnz

Iej~z eg ~ga} z}rl}n`q' Mnjazaeglf Refnz?

Ng}rntrngn~r yef~g}lrq aga}al}er ei jhlg`n'

Maz}~rblgjn hlgmfnr rnztegmz }eza}~l}aegz }hl} lrn bnqegm haz er hnr jeg}ref' Rnze~rjn lffejl}er mnjamnz hep ) }e

phek }hn er`lgal}aegz rnze~rjnz paff bnmaz}rab~}nm'

Gn`e}al}er tlr}ajatl}nz ag l trejnzz ei`ayn ) }lcn ~g}af l zl}azilj}erq jektrekaznaz rnljhnm'


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Klgl`nkng} Zcaffz

Zcaff lg lbafa}q }hl} jlg bn mnynfetnm )}hl} az klgainz}nm ag tnrierklgjn'

Cl}z Klgl`nkng} Zcaffz? ]njhgajlf ~gmnrz}lgmag` ei& ) treiajangjq

ag& l ztnjaiaj cagm ei lj}aya}q'

H~klg percag` pa}h tnetfn )~gmnrz}lgmag` }hnar bnhlyaer'

Jegjnt}~lf lbafa}q }e yanp }hn er`lgal}aegl phefn'


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Ieemznryajn Er`lgal}aegz& >}h nma}aegZtnlrz ) @rn`earn244= Tnlrzeg Nm~jl}aeg& Agj'^ttnr Zlmmfn Raynr& Gnp Onrznq 40=>8

Klgl`nralf Fnynfz ) Zcaffz


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Klgl`nkng} I~gj}aegz

Iayn klgl`nkng} i~gj}aegz?

Tflggag`

Er`lgaag`

Z}liiag`

Fnlmag`

Jeg}reffag`

Tnrierknm m~rag` jeermagl}ag` lj}aya}anzei }hn z~bzqz}nkz ei }hn er`lgal}aeg'


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Tflggag`

Mn}nrkagag` ag lmylgjn phl} zhe~fmhlttng'

Hanrlrjhq ei tflgz? @elfz mnzarnm i~}~rn jegma}aegz }hl}

er`lgal}aegz z}rayn }e ljhanyn'

Ebonj}aynz `elfz }hl} zn} }hn marnj}aeg ier lffklgl`nralf tflggag`'

Tefajanz `~amnfagnz ier lj}aeg Trejnm~rnz ) kn}hemz mniagn z}ntz ier

aktfnkng}l}aeg'


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Tflggag`


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Makngzaegz ei Tflggag`(Rntn}a}ayngnzz!

Z}lgmag` Tflgz

Tflgz ier rntn}a}ayn lj}aeg

^znm klgq }aknz

Nxlktfnz

Tefajanz

Trejnm~rnz

Kn}hemz R~fnz


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Z}lgmag` Tflgz

Tefajq `ngnrlf `~amn }e er`lganmbnhlyaer mnynfetnm bq }et+fnynfklgl`nkng}'

Trejnm~rn Jhregefe`ajlf zn|~ngjn eilj}aya}anz'

Kn}hem mn}lafz ier egn z}nt ag l

trejnzz' R~fnz ztnjaiajl}aeg ei lj}aeg& z}l}ag`

phl} k~z} er k~z} ge} bn megn'


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Makngzaegz ei Tflggag`(Rntn}a}ayngnzz!

Zag`fn ^zn Tflgz

Tflgz ier l zag`fn ~zn

^znm egfq egjn

Nxlktfnz

Tre`rlkz

Treonj}z

B~m`n}z


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Makngzaegz ei Tflggag`(]akn Ztlg!

Zher} rlg`n tflgz

Jeynrz < qnlr er fnzz

Feg` rlg`n tflgz

Jeynrz qnlr tnraem

Z}rl}n`aj tflgz

Jeg}ag~e~z lgm zqz}nkl}aj trejnzz

Iej~znz eg i~}~rn e~}jeknz& hep }eljjektfazh lgm hep }e knlz~rn z~jjnzz


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Makngzaegz ei Tflggag`(Fnynf ei Klgl`nkng}!


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Er`lgaag`

Trejnzz ei?

@re~tag` lj}aya}anz

Mnfn`l}ag` l~}hera}q }e ljjektfazh lj}aya}anz

Treyamag` ier jeermagl}aeg ei rnfl}aegzhatz

Iljafa}l}ag` mnjazaeg klcag`

Ierklf Er`lgal}aeg }hn e~}jekn eier`lgaag`& ~z~lffq ag jhlr} ierk'


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Ztlg ei Klgl`nkng}

G~kbnr ei nktfeqnnz }hl} jlg bnniinj}aynfq z~tnryaznm bq egn klgl`nr'

Ilj}erz ag mn}nrkagag` tretnr g~kbnr? Er`lgal}aeglf tefajanz Lylaflbafa}q ei z}lii nxtnr}z

Jektn}ngjn ei z}lii

Ebonj}ayn z}lgmlrmz Gl}~rn ei }hn perc

Maz}rab~}aeg ei percierjn


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Mnfn`l}aeg

Mnfn`l}aeg + lzza`gag` oeb lj}aya}anz )l~}hera}q }e l ztnjaiaj nktfeqnn pa}hag}hn er`lgal}aeg'

L~}hera}q az mnfn`l}nm mepg }hnhanrlrjhq ei }hn er`lgal}aeg'

Niinj}ayn mnfn`l}aeg nfnkng}z?

Ztnjaiaj }lzcz k~z} bn lzza`gnm jfnlrfq' Z~iiajang} l~}hera}q k~z} bn `rlg}nm'

Rnztegzabafa}q k~z} bn jrnl}nm'


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Z}liiag`

]hn rnjr~a}kng}& znfnj}aeg& }rlagag`& )mnynfetkng} ei tnetfn phe paff bn kez}niinj}ayn ag hnftag` }hn er`lgal}aeg knn}

a}z `elfz'

Traklrafq jlrranm e~} bq l tnrzeggnfmntlr}kng}'

Fagn klgl`nrz lrn rnztegzabfn ier}rlagag`& ) mnynfetkng}'


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Ieemznryajn Er`lgal}aegz& >}h nma}aeg

Ztnlrz ) @rn`earn

244= Tnlrzeg Nm~jl}aeg& Agj'

^ttnr Zlmmfn Raynr& Gnp Onrznq 40=>8

Z}liiag` Z}ntz

H~klg Rnze~rjnz Tflggag`

mnza`gnm }e ngz~rn lg er`lgal}aegz flber

rn|~arnkng}z lrn jeg}ag~e~zfq kn}'

Rnjr~a}kng} ) Znfnj}aeg jegjnrgnm pa}h mnynfetag`& nylf~l}ag`& ) jheezag`

l teef ei oeb lttfajlg}z'

Erang}l}aeg& ]rlagag`& ) Mnynfetkng}

lj|~lag}z gnpjeknrz pa}h er`lgal}aeg ) a}z `elfz) tefajanz ) agierkz }hnk ei }hnar rnztegzabafa}anz'


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Ztnlrz ) @rn`earn



Z}liiag` Z}ntz

Tnrierklgjn Lttrlazlf

jektlrnz lg agmayam~lfz tnrierklgjn pa}h

nz}lbfazhnm z}lgmlrmz ier }hn oeb'

Jektngzl}aeg

ngjektlzznz lff lj}aya}anz jegjnrgnm pa}hlmkagaz}rl}aeg ei }hn pl`n& zlflrq& lgm

bngnia}z tre`rlk'


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Ztnlrz ) @rn`earn



Fnlmag`

Klgl`nkng} i~gj}aeg ei marnj}ag` h~klgrnze~rjnz ier }hn ljjektfazhkng} eiebonj}aynz'

Agjf~mnz?

Kerlfn

Nktfeqnn zl}azilj}aeg

Trem~j}aya}q

Jekk~gajl}aeg


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Ztnlrz ) @rn`earn



Jeg}reffag`

Klgl`nkng} i~gj}aeg ei ngz~rag` }hl} tflgzlrn bnag` ieffepnm'

Agyefynz?

Knlz~rag` lj}~lf tnrierklgjn ) jektlrag` a} pa}hmnzarnm tnrierklgjn er z}lgmlrmz'

Lglfqag` mnyal}aegz bn}pnng lj}~lf ) mnzarnmtnrierklgjn ) mn}nrkagag` phn}hnr er ge}

mnyal}aegz lrn pa}hag ljjnt}lbfn faka}z' ]lcag` lj}aegz }e jerrnj} ~gljjnt}lbfn mnyal}aegz'


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Ztnlrz ) @rn`earn



\~lfa}q ei Perc Fain (\PF!

@~amnfagnz?

Mnjazaegz lrn klmn l} }hn fepnz} tezzabfnfnynf'

]nlkz ei nktfeqnnz lrn rnztegzabfn ier ljektfn}n oeb'

]njhgajlf ) zejalf te}ng}alf ei nktfeqnnz )

}hn er`lgal}aeg az mnynfetnm' \~lfa}q ) |~lfa}q ei nktfeqnnz lrn

nkthlzanm'


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Ztnlrz ) @rn`earn



\~lfa}q ei Perc Fain (\PF!

@~amnfagnz (jeg}'!?

Zlin}q ) hnlf}h ei nktfeqnnz lrnnkthlzanm'

Lylaflbafa}q ei akknmal}n innmbljc eiagierkl}aeg rn|~arnm }e tnrierk l oeb'

Trebfnkz lrn zefynm bq }nlkz& b~}

rnztegzabafa}q az zhlrnm bq lff fnynfz ei }hner`lgal}aeg'


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Ztnlrz ) @rn`earn



\~lfa}q ei Perc Fain

Tlr}ajatl}ayn klgl`nkng} agyefyag`nktfeqnnz ag }hn mnjazaeg klcag` trejnzz'

Fnlmnr+knkbnr rnfl}aegz rninrz }e gl}~rnei }hn rnfl}aegzhat bn}pnng }hn fnlmnr ) perc`re~t'

]nlk+blznm fnlmnrzhat }pe er kerntnetfn phe ag}nrlj} rn`~flrfq }e ljjektfazh l

jekkeg t~rtezn er `elf' Znfi+klgl`nm }nlkz }nlkz }hl} me }hn

mlafq perc'


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Ztnlrz ) @rn`earn



Jerterl}n J~f}~rn

Agjf~mnz zhlrnm? Thafezethanz

Ylf~nz

Lzz~kt}aegz Bnfaniz

Nxtnj}l}aegz

L}}a}~mnz Gerkz

Cga}z lg er`lgal}aeg }e`n}hnr'


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Ztnlrz ) @rnèarn



Teza}ayn Jerterl}n J~f}~rn \~lfa}anz

Ag}n`ra}q agyefynz }r~z} bn}pnng tnetfn ag }hner`lgal}aeg'

Be}}ek+~t klgl`nkng} z}qfn àynznktfeqnnz l innfag` ei bnag` eg }hn }nlk'

Hlyag` i~g az akter}lg} ier be}h klgl`nrz )nktfeqnnz'

Jekk~ga}q agyefynkng} ag zejalf znryajntre`rlkz az lttrnjal}nm bq nktfeqnnz'

Nkthlzaz eg thqzajlf hnlf}h ) ia}gnzzrnifnj}z l bnfani }hl} l ze~gm kagm ènz lfeg`pa}h l ze~gm bemq'


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Ztnlrz ) @rn`earn



Jlrag` J~f}~rn Jhnjcfaz}

Hlyn l pra}}ng kazzaeg z}l}nkng}'

Rnkagm nktfeqnnz ei }hn kazzaeg z}l}nkng}'

Hlyn l hlgmz+eg z}qfn ei klgl`nkng}'

Iez}nr etng rnfl}aegzhatz bn}pnngklgl`nkng} ) nktfeqnnz'

Nktepnr he~rfq nktfeqnnz'

@ayn agjng}aynz ier z~tnraer tnrierklgjn'

@ayn nktfeqnnz lg epgnrzhat z}lcn ag }hnb~zagnzz'


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Ztnlrz ) @rn`earn



Ynr}ajlf Mayazaeg ei Flber

Blznm eg }hn nz}lbfazhkng} ei fagnz eil~}hera}q'

Jhlag ei jekklgm + jfnlr ) maz}agj}fagnz ei l~}hera}q pa}hag lg er`lgal}aeg'

Mnfn`l}nm l~}hera}q az `ayng ~t bq }hntnrzeg phe mnfn`l}nm a}'

Tlra}q tragjatfn er`lgal}aeglfl~}hera}q ) rnztegzabafa}q k~z} jeagjamn'


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Ztnlrz ) @rn`earn



Heraeg}lf Mayazaeg ei Flber

Nkthlzaz eg ngje~rl`ag` nktfeqnnz }ezhlrn amnlz ljrezz lff fnynfz )mntlr}kng}z'

Rnm~jnz }hn g~kbnr ei fnynfz ag nljhmntlr}kng}'


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Ztnlrz ) @rn`earn



^gmnrfqag` Jegjnt}z ei Er`lgal}aeg

Maiinrng} lrnlz ei er`lgal}aeglf lj}aya}qk~z} bn mniagnm'

Zeknegn k~z} bn tfljnm ag jhlr`n einljh lrnl'

]hn ze~rjn ) ~zn ei l~}hera}q azi~gmlkng}lf }e er`lgal}aeglf

niinj}ayngnzz'


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Ztnlrz ) @rn`earn



L~}hera}q

Ierklf l~}hera}q nxaz}z bnjl~zn eiteza}aeg ag }hn er`lgal}aeg'

Teza}aeglf l~}hera}q mnraynm irek }hnteza}aeg er eiiajn'

Ljjnt}lgjn l~}hera}q blznm egnktfeqnnz ljjnt}lgjn ei }hl} l~}hera}q'

L~}hera}q ei jektn}ngjn blznm eg lklgl`nrz jektn}ngjn er nxtnr}azn'


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Ztnlrz ) @rn`earn



Mntlr}kng}lfal}aeg

Trejnzz ei `re~tag` oebz ljjermag` }e zeknfe`ajlf lrrlg`nkng}'

Mntlr}kng}z lrn jekkegfq er`lganm bq?

I~gj}aeg Trem~j}

@ne`rlthq

J~z}eknr

Trejnzz%N|~atkng}

]akn er Zhai}


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Ztnlrz ) @rn`earn



Fagn ) Z}lii

Fagn Teza}aeg l teza}aeg ag }hn marnj}jhlag ei jekklgm'

Z}lii Teza}aeg ag}ngmnm }e treyamn

nxtnr}azn& lmyajn& ) z~tter} ier fagnteza}aegz'

Fagn L~}hera}q ierklf l~}hera}q

jrnl}nm bq }hn er`lgal}aeglf hanrlrjhq' Z}lii L~}hera}q blznm eg nxtnr}azn ag

ztnjalfanm lj}aya}anz'


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Ztnlrz ) @rn`earn



Lmkagaz}rl}ayn Ag}ngza}q

Mn`rnn }e phajh klgl`nralf teza}aegzlrn jegjng}rl}nm ag z}lii teza}aegz'

Ha`h Lmkagaz}rl}ayn Ag}ngza}q klgqz}lii teza}aegz rnfl}ayn }e fagn teza}aegz'

Fep Lmkagaz}rl}ayn Ag}ngza}qnkthlzanz kern fagn teza}aegz'


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Ztnlrz ) @rn`earn



Er`lgal}aeg Jhlr}

@rlthaj ter}rlqlf ei }hn er`lgal}aegz}r~j}~rn'

Mntaj}z blzaj rnfl}aegzhatz ei teza}aegz )i~gj}aeg'

Ztnjaianz }hn ierklf l~}hera}q )jekk~gajl}aeg gn}perc ei }hn

er`lgal}aeg'


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Ztnlrz ) @rn`earn



Jeermagl}aeg

Trejnzz ei fagcag` lj}aya}anz ei ylrae~zmntlr}kng}z ag }hn er`lgal}aeg'

Fagcag` refn klgl`nr phe fagcz pa}hklgl`nrz l} ha`hnr fnynfz pa}h }hezn l}}hnar epg fnynf

Knjhlgazkz ier jeermagl}aeg?

Jekka}}nnz

]lzc ierjnz


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Ztnlrz ) @rn`earn



Oeb Lglfqzaz

Trejnzz ei mn}nrkagag` m~}anz ) }lzcz eil oeb'

Agyefynz l zqz}nkl}aj agynz}a`l}aeg ei

oebz z~jh lz? Jeffnj}ag` ml}l eg }lzcz

Tnrierklgjn z}lgmlrmz

Zcaffz rn|~arnm

Ejj~tl}aeglf Agierkl}aeg Gn}perc&E/GN] (ppp'egn}jng}nr'er`!


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Ztnlrz ) @rn`earn



Oeb Mnzjrat}aeg

Faz} ei m~}anz& percag` jegma}aegz& ) }eefz )n|~atkng} gnnmnm }e tnrierk }hn oeb'

Oeb Mnzjrat}aeg Znj}aegz?

]a}fn ~znm }e agmajl}n fnynf ag }hn er`lgal}aeg' Amng}aiajl}aeg agjf~mnz fejl}aeg ei }hn oeb& }hn

tnrzeg }e phek }hn oebhefmnr rnter}z& ) ei}ng }hng~kbnr ei nktfeqnnz ag }hn mntlr}kng}'

M~}anz z}l}nkng}z ei m~}anz lrrlg`nm ag ermnr eiakter}lgjn'


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Ztnlrz ) @rn`earn



Oeb Ztnjaiajl}aeg (oeb ztnj!

Faz} ei lbafa}anz& zcaffz& ) e}hnr jrnmng}alfzgnnmnm }e me }hn oeb'

Z}l}nkng} ei oeb jegma}aegz rnfl}ag` }e

}hn hnlf}h& zlin}q& ) jekier} ei }hnnktfeqnn'


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Ztnlrz ) @rn`earn



Tnrierklgjn Z}lgmlrmz

Mnzarnm rnz~f}z l} l mniaga}n fnynf ei|~lfa}q ier l ztnjaianm oeb'

Tnrierklgjn }hn l}}lagkng} ei l

mnzarnm rnz~f} l} l mniagnm fnynf ei |~lfa}qier l ztnjaianm t~rtezn'

Zhe~fm bn blznm eg perc+rnfl}nm

bnhlyaerz ) jfnlrfq z}l}nm ag pra}ag`'


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Ztnlrz ) @rn`earn



Oeb Mnza`g

Lg e~}`rep}h ei oeb lglfqzaz'

Jegjnrgnm pa}h z}r~j}~rag` oebz }eaktreyn er`lgal}aeg niiajangjq )

nktfeqnn oeb zl}azilj}aeg'

Oeb l zn} ei lff }lzcz }hl} k~z} bntnrierknm bq l `ayng nktfeqnn'


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Ztnlrz ) @rn`earn



Oeb Mnza`g


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Ztnlrz ) @rn`earn



Oeb Ngflr`nkng}

Mnynfetnm }e agjrnlzn }hn }e}lf g~kbnrei }lzcz }hl} nktfeqnnz tnrierk'

]lzcz agmayam~lf lj}aya}anz }hl} klcn ~t l

oeb'

Trnyng}z nktfeqnn bernmek irekrntn}a}aeg ei zlkn }lzcz mlq li}nr mlq'


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Ztnlrz ) @rn`earn



Oeb Ngrajhkng}

Agjrnlznz }hn ylran}q ) g~kbnr ei }lzcz) jeg}ref }hn nktfeqnn hlz eynr }hn oeb'

Ilj}erz ier ke}ayl}ag` nktfeqnnz?

Ljhanynkng}

Rnje`ga}aeg

@rep}h

Rnztegzabafa}q

Tnrierklgjn


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Ztnlrz ) @rn`earn



Oeb Jhlrlj}nraz}ajz

Oeb makngzaegz }hl} aktreyn niiajangjq )oeb zl}azilj}aeg?

Zcaff ylran}q

]lzc amng}a}q

]lzc za`gaiajlgjn

L~}egekq

innmbljc


57/57

I m a E a }a >}h ma}a244= T Nm }a A

Nktfeqnn Perc ]nlkz

]pe er kern nktfeqnnz phe ag}nrlj}rn`~flrfq }e ljjektfazh l glrrep zn} ei`elfz'

Jrnl}nm bq klgl`nkng} }e zefynztnjaiaj trebfnkz'

chapter 09 management principles

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