chap09
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Chapter 9
PLANNING TOOLSAND
TECHNIQUES
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Learning ObjectivesYou should learn to:
– Describe three techniques for assessing the environment
– Describe four techniques for allocating resources
– Tell why budgets are popular planning tools
– Differentiate Gantt and load charts
– Identify the steps in developing a PERT network
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Learning Objectives (cont.)You should learn to:
– Describe the requirements for using linear programming
– Explain the concept of project planning
– Tell how managers might use scenarios in planning
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Techniques For Assessing The EnvironmentEnvironmental Scanning
– the screening of information to anticipate and interpret changes in the environment
– competitor intelligence - gathering information about one’s competitors• a variety of sources of information is easily accessible
– reverse engineering - analyze a competitor’s product
• becomes illegal corporate spying when proprietary materials or trade secrets are stolen
– fine line between what is legal and ethical and what is legal but unethical
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Assessing The Environment (cont.)Environmental Scanning (cont.)
– global scanning - screening of information on global forces that might affect an organization that has global interests
• requires more extensive procedures than those used for scanning the domestic environment
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Assessing The Environment (cont.)Forecasting
– used to predict future events to facilitate decision making – Techniques
• quantitative - applies a set of mathematical rules to a series of past data to predict outcomes
• qualitative - uses the judgment and opinions of knowledgeable individuals to predict outcomes
• collaborative forecasting and replenishment (CFAR)– standardized way for businesses to use the Internet
to exchange data – information used to calculate a demand forecast for
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Forecasting Techniques
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Assessing The Environment (cont.)Forecasting (cont.)
– Effectiveness - managers have had mixed success• forecasts are most accurate in relatively stable
environments• forecasts are relatively ineffective in predicting
nonseasonal events, unusual occurrences, and the actions of competitors
• to improve forecasts - use simple forecasting methods– compare every forecast with “no change”– use several forecasting methods– shorten the length of forecasts– practice forecasting
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Assessing The Environment (cont.)Benchmarking
– the search for the best practices in other organizations that lead to superior performance
– standard tool of many organizations in quest for performance improvement
– analyze and then copy the methods used by leaders in various fields
– important to identify appropriate targets for benchmarking– organizations may share benchmarking information
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Steps In Benchmarking
Form a benchmarkingplanning team
Prepare andimplementaction plan
Gather internal andexternal data
Analyze data to identify performance
gaps
BestPractices
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Suggestions for Improving Benchmark Efforts
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Techniques For Allocating ResourcesResources
– the assets of the organization– take many forms, including financial, physical, human,
intangible, and structuralBudgeting
– budgets - numerical plans for allocating resources to specific activities• are prepared for revenues, expenses, and large capital
expenditures• are applicable to a wide variety of organizations and
activities• force financial discipline
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Suggestions for Improving Budgeting
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Suggestions For Improving Budgeting
• Be flexible• Goals should drive budgets -- budgets should
not determine goals• Coordinate budgeting throughout the
organization• Use budgeting/planning software when
appropriate• Remember that budgets are tools• Remember that profits result from smart
management, not because you budgeted for them
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Techniques For Allocating Resources (cont.)Scheduling
– detailing what activities have to be done, the order in which they are to be completed, who is to do each, and when they are to be completed
– Gantt Charts - show when tasks are supposed to be done • allow comparison with the actual progress on each
task– serve as a control tool
• a bar graph with time on the horizontal axis and the activities to be scheduled on the vertical axis
• shading represents actual progress
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A Gantt Chart
MonthActivity
Edit Manuscript
Design Sample Pages
Draw Artwork
Print Galley Proofs
Print Page Proofs
Design Cover
1 432
Reporting DateGoalsActual Progress
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Techniques For Allocating Resources (cont.)Scheduling (cont.)
– Load Charts - modified Gantt Chart
• schedule capacity by work areas
–vertical axis lists either entire departments or specific resources
• allow managers to plan and control capacity utilization
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5
A Load Chart
MonthEditors
Anne
Antonio
Kim
Maurice
Dave
Penny
1
Work scheduled
2 3 4 6
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Techniques For Allocating Resources (cont.)Scheduling (cont.)
– Program Evaluation and Review Technique (PERT) Network Analysis• used to schedule complex projects• flowchartlike diagram that depicts the sequence of
activities needed to complete a project• indicates the time or costs associated with each activity• can compare the effects alternative actions might have on
scheduling and costs
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Techniques For Allocating Resources (cont.)Scheduling (cont.)
– PERT (cont.) - nomenclature• events - end points that represent the completion of
major activities• activities - time or resources required to progress from
one event to another• slack time - amount of time an activity can be delayed
without delaying the entire project• critical path - the most time-consuming sequence of
events and activities in a PERT network– delays on critical path will delay completion of the
entire project (zero slack time)
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Steps in Developing a PERT Network
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A PERT Network for Constructing an Office Building
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A PERT Network For Constructing An Office Building
A EB
D
F
C H
I
G
J K
Start10 6 14
6
3
3 5
5 53
4
315
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Techniques For Allocating Resources (cont.) Scheduling (cont.)
– Breakeven Analysis - used to determine how many units must be sold to have neither profit nor loss
• used to make profit projections
• points out relationships between revenues, costs, and profits
–breakeven point - total revenue is just enough to equal total costs
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Scheduling (cont.)– Breakeven Analysis (cont.) - nomenclature
• P - unit price of product• VC - variable cost per unit• TFC - total fixed costs• Fixed costs - costs that do not change as volume
increases• Variable costs - costs that change in proportion to
output
Techniques For Allocating Resources (cont.)
VCP
CTFBE
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Breakeven Analysis$90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
Rev
enu
e/C
ost(
$)
100 200 300 400 500 600Output (in thousands)
Breakeven Point
Total Revenue
Total Costs
LossArea
Profit
Area
VariableCosts
FixedCosts
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Techniques For Allocating Resources (cont.)Scheduling (cont.)
– Linear Programming
• requirements
–resources are limited
–outcome optimization is the goal
–alternative methods exist for combining resources to produce a number of output mixes
–a linear relationship exists between variables
• technique has a variety of applications© Prentice Hall, 2002 9-9-2727
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Techniques For Allocating Resources (cont.)Scheduling (cont.)
– Linear Programming (cont.) - nomenclature• objective function - a mathematical equation that
predicts the outcome of all proposed alternatives• production capacity of departments involved in
producing the outputs– acts as a constraint on overall capacity – constraints define the feasibility region
• feasibility region - defines the optimal resource allocation
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Production Data for Cinnamon Scented Products
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Graphical Solution To Linear Programming Problem
100 200 300 400 500 600Quantity of Potpourri Bags
100
200
300
400
500
600
700
Qua
ntit
y of
Sel
ecte
d C
andl
es
D
F
B
EA
CFeasibilityRegion
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Contemporary Planning TechniquesProject Management
– the task of getting a project’s activities done on time, within budget, and according to specifications• project - a one-time-only set of activities that has a
definite beginning and ending point in time– standardized planning procedures often are not
appropriate for projects– Project Management Process
• team created from appropriate work areas• team reports to a project manager • project manager coordinates activities • team disbands when project is completed
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Project Management ProcessDefine
objectives
Establishsequences
Identify activitiesand resources
Compare withobjectives
Estimate timefor activities
Determineproject
completion date
Determineadditionalresource
requirements
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Contemporary Planning Techniques (cont.)Project Management (cont.)
– Role of the Project Manager• role is affected by the one-shot nature of the project• role is difficult because team members still linked to their
permanent work areas–members may be assigned to several projects
simultaneously• managers must rely on their communication skills and
powers of persuasion
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Contemporary Planning Techniques (cont.)Scenario Planning
– scenario - a consistent view of what the future is likely to be
– contingency planning - developing scenarios
• if this is what happens, then these are the actions we need to take
– intent is to reduce uncertainty by playing out potential situations under different specified conditions
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Preparing for Unexpected Events
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