chantana papattha, ph.d. lecturer july 20-21, 2015 at bitec, in bangkok, thailand rajamangala...
TRANSCRIPT
Chantana Papattha, Ph.D.
Lecturer
The Development of Digital Mass Communication Officer Professional
Competence Indicators by using Delphi Techniques
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Namon Jeerungsuwan, Ph.D.
Associate Professor and Director
Prachyanun Nilsook, Ph.D.Associate Professor
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
SCOPE OF CONTENTS
Research Background
Research Objective
Research Methodologies
Research Results
Acknowledgements
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH BACKGROUND
21st century outcome learning framework
Digitalization impact
Professional competences
Competences of Mass communication officer
in digital age
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH OBJECTIVE
To develop the competence indicators of
digital mass communication professional by
using Delphi Techniques
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH METHODOLOGIES
The research methodology was Delphi Techniques
by 19 experts: Administrators and Instructors
Three steps of Delphi Techniques:
1. Evaluation appropriateness of experts
2. Evaluation aspects of experts
3. Confirm evaluation aspects of experts
Data analysis: Median (Mdn.), Interquartile range
(IQR.)
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH RESULTS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Table 2: Results development of components of digital mass communication officers
Professional Competences Indicators Suitability levels Commitment of Experts
Highest High Agree Disagree1. Competences of Printed Media 10 8 2 10 -
2. Competences of Radio and Television Broadcasting
13 7 6 13 -
3. Competences of Film Production 10 9 1 10 -
4. Competences of Digital Media 12 11 1 11 1
Total 45 35 10 44 1
Percentage 100.00 77.78 22.22 97.78 2.22
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH RESULTS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Printed Media
10 Indicators
3i = Knowledge
Knowledge of publishing printed media operated by digital system and electronic publishing produced by computer software
Demonstrating good skills of communication using texts, colors, and images
Knowledge of business management in publishing industry
6i = Skills
Production skills for print media operated by digital system and electronic publishing produced by computer software
Demonstrating creative writing skills for print media
Ability to create contents for print media
English writing skills for print media
Solving problem skills for digital publishing
Design skills for print media
1i = Attribute Demonstrating good skills of communication using texts, colors, and images
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH RESULTS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Radio and Television
Broadcasting13 Indicators
4i = Knowledge
Knowledge of business administration in broadcasting industry and broadcasting studio operation
Knowledge of video content and audio production techniques with digital system
Knowledge of how to operate the equipment for radio and television broadcasts
Knowledge of video shooting techniques, video and audio editing, lighting, setting, and presenting image and audio through radio and television broadcasts
7i = Skills
Ability to produce video content and audio with techniques using digital system
Ability to control various newsroom equipment for radio and television broadcasts
Having skills of video shooting techniques, video and audio editing, lighting, setting, and presenting image and audio for radio and television broadcasts
Ability to communicate and express feelings and emotions via image and audio
Production skills for all types of radio and television
Ability to host live television and radio including recorded programs n programs (Pre-Pro-Post)
2i = AttributesProblem solving skills in case of live broadcasting
Verbal skills, tone, speech, personality, and appearance required for the newscasters
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH RESULTS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Film Production10 Indicators
5i = Knowledge
Familiarity with film production equipment and tools used for, e.g., lighting, setting, and video and audio editing
Knowledge of film production (Pre-Pro-Post)
Knowledge of international law, film rating system, and related ethics
Knowledge of business management in motion picture/video industry
Knowledge of filmmaking process
4i = Skills
Ability to present stories, motion, and audio including universal signs and symbols in cinema
Production skills with techniques for motion and audio using digital system
English language skills for international communication in film business
Writing skills for screenplays and ability to bring creative production
1i = Attribute Ability to deliver creative production to people without negative influences on society
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
RESEARCH RESULTS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Digital Media
11 Indicators
i = Knowledge
Knowledge of how to interact with digital media and use them as the communication tools
Knowledge of business management in digital media
Computer knowledge; computer, a medium that connects to other sources of information
Knowledge of virtual reality especially presentation in 3D
Knowledge of website building and creating web content for the target groups
6i = Skills
Production skills for multimedia including texts, image, moving image, audio, and interactive multimedia
Virtual reality skills in 3D presentation
Having skills for multimedia convergence, communication technologies, computer technology, and equipment for digital presentation
Ability to build website and create web content for the target groups
Familiarity with publishing information and coverage on the internet via website, social network, and social media according to ethics and Computer Crime Act
Ability to publish information and cover news on the internet via website, social network, and social media according to ethics and Computer Crime Act
1i = Attribute Ability to search, analyze, synthesize, and distribute information and news as well as being able to select information available on social network securely, legally, and responsibly
Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan
CONCULSIONS
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Rajamangala University of Technology Phra Nakhon &King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
Competences of Printed Media
Competences of Radio and Television Broadcasting
Competences of Film Production
Competences of Digital Media
Professional Competence of
Digital Mass Communication
officers44 Indicators
10i
13i
10i
11i
ACKNOWLEDGEMENT
Rajamangala University of Technology
Phra Nakhon (RMUTP),Thailand
King Mongkut’s University of
Technology North Bangkok (KMUTNB),
Thailand
Chantana Papattha, Prachyanun Nilsook, and Namon JeerungsuwanRajamangala University of Technology Phra Nakhon &
King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
July 20-21, 2015 at BITEC, in Bangkok, Thailand
Thank you
e-mail: [email protected]
Chantana Papattha, Prachyanun Nilsook, and Namon JeerungsuwanRajamangala University of Technology Phra Nakhon &
King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
July 20-21, 2015 at BITEC, in Bangkok, Thailand