Buongiorno Cais

Entrepreneurship and Business plan Spring 2013/2014

Professors: João Trigo da Roza & António Lucena de Faria

Claudia Seidenstricker 152113370 Gonçalo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317

What you can expect from Buongiorno:

»Our main channels

˃ Free channels: Social media (facebook) Blog Word-of-mouth

˃ Paid channels: AdWords Trip Advisor Time Our (magazine) Hotel recomendations Tourist point recomendations Gym partnership

Business Model Canvas 1

Channels C

Social media (facebook) as the main channel.

Create a page and record traffic (likes).

50 likes by the end of the first month

Internet as a channel.

Create landing pages. Create traffic and record the information request.

50 information requests.

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Channels C

AdWords as a channel.

Create an Ad in AdWords, see and record traffic.

5 clicks/day.

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Channels C

Business Model Canvas 1

Channels C

Gym partnership.

Talk to local gym, explain conditions and our project, see their interest.

50% agree to “sell” our project.

Hotel recomendations.

Talk to hotels (ex: Hotel Tivoli), explain our project and conditions, see their interest.

50% agree to “sell” our project.

Business Model Canvas 1

Channels C

Tourist point.

Talk to manager, explain our project and conditions, see their interest.

50% agree to sell “StartUp kit”.

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Channels C

TimeOut Magazine.

Explain our project and negotiate voucher agreement in the weekly magazine.

5 customers using vouchers/week.

Business Model Canvas 1

Channels C

Customer Segment Relationship Channels

Young people Regular Customers Word-of-mouthFacebookGym

Tourists Single experience Trip AdvisorHotel recomendations Tourist points

Families Frequent Customers Word-of-mouthTime OutFacebook

Foodies Trendy Customers Time OutWord-of-mouth