channel- why wilis v 1.3
TRANSCRIPT
Agenda
• About Tech United
• Challenge of WIFI SI today
• 3rd Generation Wireless Services
• Customer Reference
• Wireless Indoor Location & Intelligence Suite (WiliS)
• Use Cases
About Tech United
• Started as TechStudio in 2004.
• Certified ISO 9001 in 2008, Singapore Business Quality Award in 2013 & Distinguished Singapore Top SME Achiever Awars 2014-2015.
• Tech United formed to drive International Business Growth through channel business
• Launch WiliS
Wifi SI Challenge Today
• Existence of Major Hardware Principle
– Major Account Manager controls
• Low Competitive differentiation
– Between SI that represent the same products
– Enjoy similar low margin discount between SI
• Hardly any Value Added Benefits when selling Hardware
– It is specification, pricing and support
• Easily replaceable in the next technology refresh. How to Survive ?
Wifi Today
• Wifi access is a requirement.
• Wifi is an expense
• How to justify the Wifi Investment ?
• Can we make Wifi work harder for us ?
• How to increase the ROI of Wifi investment today ?
Wifi Now
• Use Wifi to collect information about the users ?
– To have a better insight of
• Users demographic
• Users movement pattern
• Use Wifi to pull in more sales ?
– Push notification
• To attract consumption of services
• To pull in consumer near by
• Use Wifi to manage resources
Tapping the Wifi Potential
- New Services- New Revenue Streams
- Location-aware Venue- Engaging WiFi
Venue Operators
Provide impressive Wifi
access experience.
Obtain in-depth analysis on venues and customers to
optimize business
processes and operations.
Consumers
User friendly experience in obtaining Wifi
access.
Personalized and engaging experience at
venues through
delivery of location-aware
services.
Marketers
New channels to engage
consumers.
Generate insights to consumers behaviour
enabling new lines of
targeted promotion.
ICT Companies
Acquire new capabilities in
developing and deploying Innovative services for enterprise &
consumer purpose.
WiliS Value Proposition
OUR MISSION
To provide a platform that allow SI to differentiate themself from other competitors, by
adding Innovative Business Value for their Customers, gaining customer loyalty.
3rd Gen Customer Services
Smart Marketing
Intelligent Insight
WayFinder
Mobile Workforce
Mgt
Mobile Asset Mgt
Internet
Smart Marketing
Intelligent Insight
WayFinder
Mobile Workforce
Mgt
Mobile Asset Mgt
3rd Gen Corporate Services
WiliS Platform Services
Wireless Indoor Location and Intelligence Suite
Intelligent Asset Management
Sm
art M
arketing
Real Tim
e Intelligence
Insight
Proxim
ity Intelligence
WayFinder
Mobile
Work Force
Managem
ent
Mobile A
sset M
anagement
Wifi Location Service Audit
Wifi Syslog Management
Service Delivery Platform
Wifi Location Services Audit
• Challenges
– Lack of Expertise & Tools to audit the accuracy of RTLS implementation
– No standard process measure the completeness of deployment
• Professional Services
– Wifi Location Service Audit Tools
– Tools to help audit the accuracy of the RTLS installation
• Opportunity to sell more access point to increase location services accuracy
• To certify installation that is up to specification
Wifi Syslog Backup Management
• Limitation of Wifi Controller today.
– Limited storage space for logging syslog
– Volume generated by Controller Syslog is large
– Important for audits when there is a Wifi related Incident
• Offer alternative services to store and backup the Wifi Controller Log files for Audit purposes for extended period.
Service Delivery Platform
• Questions : Why anyone hardly sale any RTLS ?
– Data provided by RTLS is Raw
• need to be analysed and organised
– Too resource intensive to keep up with multiple brands and software version.
– The hardware vendor management solution address on infrastructure needs, not application oriented
• Solution :
– We encapsulate the the complexity of the Controller, RTLS Interface and provide simple and consistent API for application developer to focus on customer application.
Service Delivery Platform
• Support the the Dynamic Smart Marketing Program
• Support the Wayfinder in your mobile apps
– Maintain the maps
– Maintain to route
• Support the Mobile Human Resource Management application
• Support the Mobile Asset Resource Management application
• Support any location based services application need
With the capability to support a complex heterogeneous environment
Internet
T1 APs
T2 APs
T3 APs
ControllersFirewalls
Mobile Operators
MSE
Audit Server
WiliS Cloud
ServicesSMS
Gateway Services
Infrastructure Setup
Work in Progress
• Asset Management
– Stroller & Trolley Location
• Mobile Workforce Management
– Monitor the Janitor, Cleaner and Mobile Service Personnel
• Security Management
– Monitor illegal access of restricted area
POS ServerRMS
AX Accounting
THQ LAN
MegaPOP VPN
TVC LAN
TOR LAN
Outlet POS
Before System Revamp 2012
XESServerRMS
AX Accounting
MegaPOP VPN
TVC LAN
TOR LAN
Outlet POS
TVC XES
TOR XES
THQ LAN
Middleware Server
After System Revamp 2012
XESServerRMS
AX Accounting
MegaPOP VPN
TVC LAN
TOR LAN
Outlet POS
TVC XES
TOR XES
THQ LAN
Middleware Server
CloudLAN
• Mobile POS• Mobile Sales
Internet
Added Online Market Place
XESServerRMS
AX Accounting
MegaPOP VPN
TVC LAN
TOR LAN
Outlet POS
TVC XES
TOR XES
THQ LAN
Middleware Server
CloudLAN
• Mobile POS• Mobile Sales• Website & eStore• Mobile App
Internet
Integrated Sales Management
WiliS Platform Services
Wireless Indoor Location and Intelligence Suite
Intelligent Asset Management
Sm
art M
arketing
Real Tim
e Intelligence
Insight
Proxim
ity Intelligence
WayFinder
Mobile
Work Force
Managem
ent
Mobile A
sset M
anagement
Location Service Audit
Wifi Syslog Management
Service Delivery Platform
• Serve as Authentication & Session Management controls.
• Provide wide variety of access control methods:
T&C Acceptance Basic Form entry Registration & Login Predefined Login SMS & Email OTP Social Network Login
• Self-service Online Administration portal enable Venue to update promotion contents in real-time.
• Enable Venue Roaming & Customer privileges over same SSID.
Intelligent Access Management
Just in Time Marketing
• Captive Portal provides the first impression to guest accessing to the venue’s Wifi
• Provide timely channel for marketing & promotion.• Allow administrator to modify the smart marketing page on the fly
• Similar to workpress
o Insight on how visitors engage with the Captive Portal as well as the characteristic of the visitors.
o Provides venue with different dimensions of their customers & measure the success of the advertisements.
Daily Captive Portal visits Hourly Captive Portal visits Captive Portal Dwell time Duration Visitor Device Reports Visitor Device Type Visitor Device Brand Visitor Device Model Visitor Device Operating System Visitor Device Browser
Captive Portal Insight
WILAS analytic reports help identify, measure and visualize visitors foot traffic. Understand how visitors interact with the space to create new levels of engagement for both venue and their customers.• Heatmap by Level• Footfall Detail• Footfall by Level• Top 10 Footfall Zones• Bottom 10 Footfall Zones• Dwell Time Data• Passerby & Shopper• Top 10 Dwell Zones• Bottom 10 Dwell Zones• New Visitors• Returning Visitor• Low Freq Visitor• Medium Freq Visitor• High Freq Visitor
Location Insight
WILAS Traffic analytic reports venue owner to have a sense of the Wifi utilization by the visitor without having to access the network for detail report generation. These reports serve as an early awareness of the bandwidth & session utilization by the guests. • Bandwidth Utilization
• Session Utilization
Network Planning Insight
TechUnited Incorporation Pte Ltd Address: 18 Boon Lay Way, TradeHub 21, #08-133, Singapore 609966.Tel: +65-6465 0108Fax: +65-6465 0102
Contact: Soo Kean [email protected]