channel shift understanding your channels #channelshiftcamp
DESCRIPTION
Presentation given at #channelshiftcamp http://www.gossinteractive.com/channelshiftcampTRANSCRIPT
#channelshiftcamp
Understanding Your Channels
Dave Witts (Transformation Practitioner) 7th November 2013
Register now
2
www.gossinteractive.com/channel-shift-webinar
Agenda
• Your Channel Shift Challenges
• Agreeing our “Output”
• Understanding Your Channels
• Q & A
Outputs
• Benefits realisation
• Understanding baseline cost and regularly
review to track savings
• How / Baselining
• Data collection
• GOSS Service Analysis Tool
• Business case for change
• Stories?
• Case studies included
• Cashable savings
• Coming soon
Question Time | Your Channel Shift Challenges
Question Time | Your Channel Shift Challenges
How do you deliver channel shift?
Customer/Insight
How do you deliver channel shift?
Customer Strategy
Customer/Insight
How do you deliver channel shift?
Channel Insight
Customer Strategy
Customer/Insight
Customer Channel Insight
The future of the web channel?
11
Channel Shift @BasildonCouncil
Gathering the Numbers
Andrew Pickess
Corporate Systems Manager
Metrics Gathering Exercise
How do you deliver channel shift?
Channel / IT Strategy
Channel Insight
Customer Strategy
Customer/Insight
How do you deliver channel shift?
Channel / IT Strategy
Channel Insight
Customer Strategy
Customer/Insight
Channel Improvements
How do you deliver channel shift?
Process Improvements
Channel Improvements
Channel / IT Strategy
Channel Insight
Customer Strategy
Customer/Insight
That’s how you deliver channel shift!
Process Improvements
Channel Improvements
Channel / IT Strategy
Channel Insight
Customer Strategy
Customer/Insight
Q & A
Register now
18
www.gossinteractive.com/channel-shift-webinar