Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 Channel Seven 2003 ISTD Competition Adapted

0105 Background

This brief is all about television and channel branding. What is interesting is how channel brands and messages have changed since the original brief 9 years. The have had to become more competitive with the shift from analogue to digital television. In 2009, new channel brands were launched to coincide with the introduction of nationwide digital television. In this brief you need to ask how a channel captures its audience and what theme makes its stand out from the 100’s of others? This brief is an old 2003 competition brief which I’m using as a base to build on and have altered. Channel Seven, a new television channel is about to be launched. Channel Seven’s feature programs are be wide and varied, and aim to attract men and women aged 18 - 30. At this stage of development however, the directors do not wish to be too prescriptive but it will include News, Current Affairs, Science and Technology, History, Drama, Cultural Activities, Topical Items, Travel, Films, etc.

The Brief

Develop a logo/ identity that will effectively communicate the uniqueness, quality and diversity of the Channel Seven product. To build on the identity for Channel Seven you need to produce a 30 second promotional trailer and 2 IDents showing the logo in motion. You also need to conceptualise an App Design where the audience can get program information, a social network feed and be part of the Seven Brand.

Target Market

Channel Seven is aimed at men and women 17 - 24.

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 Channel Seven 2003 ISTD Competition Adapted

0205Beginning with the digital aspect of the channel seven brand. To right are a 3 concept ideas for a proposed smart phone app. With links to Social media and programs with times and information.

This links with the website I am proposing with similar features. Such as sharing with social media and live program information.

On the website and app the user can find programming information on each of the seven categories that Channel Seven broadcasts.

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 Channel Seven 2003 ISTD Competition Adapted

0305Part of the outcomes are 2 motion graphics pieces of promotion. They work as adverts and long Idents.

I have primarily done two, this first one is based around the News category of programming. Focusing on World News.

Clip 30 sec. (See Disc to watch)

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 Channel Seven 2003 ISTD Competition Adapted

0405This is the second of the two a motion graphic advertisements.

This look at Music on Channel Seven. Aimed to be exciting and get the viewer want to see more music on channel seven.

Clip 30 sec. (See Disc to watch)

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 Channel Seven 2003 ISTD Competition Adapted

0505As the channel seven concept works on the seven categories of its programming. Each category has is its own poster. With a link to the website. Where there they can find more information about that particual category.

The photo to the right shows the posters in context. I would purpose them to be all together in one line so the onlooker walks past all categories and remembering the brand.