channel marketing scorecard
TRANSCRIPT
Agenda
| Partner Metrics
|Campaign Metrics
|Other Metrics
|Results
|How to
Partner Metrics
| Participation– How many partners are eligible to participate?
– How many are actually participating?
– How many completed their profile setup?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
| Engagement and Activity Level– How many daily active users?
– What is the average number of logins per month?
– How many activities per partner?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
Campaign Metrics
| Campaigns – How many started, abandoned, and executed?
– Top and bottom, by popularity?
– Top and bottom, by productivity?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
| Results– How many emails sent, opened, clicked?
– How many landing page visits, form submissions?
– How many leads, opportunities?
– How much pipeline value?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
Other Metrics
|Resource Downloads and Content Utilization– What type of content (e.g. whitepaper, presentation) is being used? Not
used?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
|MDF Utilization– How much MDF is available? Committed? Completed?
– How is the funding being used? What activities? Which campaigns?
– What are the results from the MDF funded activities?
– What is the feedback from partners?
– Compare by program level, geography, and certifications
Results
|Report Like Direct Marketing– Leads, Qualified Leads, Opportunities
– Conversion Rates
– Pipeline Value
– Registered Deals
– Closed Won Revenue
– Closed Lost Revenue
– Rebate Performance
How To
| Leverage channel marketing automation to create custom
reports
| Integrate with related data sources like CRM and marketing
automation
|Consider custom reports in a platform like Tableau Online
or Domo
For more information
|Mike Moore
|VP, Channel Strategy
|Averetek, Inc.
|www.Averetek.com