channel management the ‘disappearing’ technology...automatic ari updates from crs/pms to cm !...

Channel Management The ‘Disappearing’ Technology

Presented by David Williams General Manager – Sales and Marketing, SiteMinder November 2011

The number of the worlds travel sales predicted to be booked online by the end of 2012

www.siteminder.co.uk

Online Distribution…. the current landscape

– PhoCusWright Global Online Travel Overview 2011

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What is Channel Management?


Internet based software that allows accommodation providers to manage availability and rates across a multitude of online channels from a single easy to use web page.

“With ever increasing distribution options available to hotels, channel management has never been a more important tool than in today's current distribution landscape”

How then is Channel Management ‘disappearing’?


.

!   Manual ARI Updates in CM !   Split Inventory !   Manual Reservation Capture

Changing Requirements of a Channel Manager

THEN


.

!   Automatic ARI Updates from CRS/PMS to CM !   Pooled Inventory !   Automated Reservation Delivery

NOW

Changing Requirements of a Channel Manager

Complete 2-way Integration Flow


.

More systems integrated than ever before


.


!   Streamlining of the distribution process

!   Improving business efficiencies – makes increased distribution scalable

!   Drive down cost of acquisition

Why is this in such demand?


Driving down the cost of acquisition

!   Flat monthly rate

£279 per month – all inc.

350 OTA reservations p/m @ £1.50 per reservation = £525

…with danger of going higher

!   Per reservation delivery charge


!   Internal platform functionality

!   Peripheral and supplementary products to assist Revenue Managers

!   BUT – ‘Nice to have’ vs ‘Need to have’

More to Channel Manager than being a ‘black box’


!   Direct Connects with the ‘Big’ players

!   Turning to channel managers to supplement regional booking site connectivity

!   Cost effective solution

Interesting Shift from Big Chains

Channel Managers are disappearing from day to day view…but are more entrenched in the distribution process than ever before.

CONCLUSION

channel management the ‘disappearing’ technology...automatic ari updates from crs/pms to cm !...

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