changing the conversation: gaining buy-in for sharing content across functional areas - joan...
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Changing the conversation Joan Lasselle and Amber SwopeTRANSCRIPT
Changing the Conversation: Gaining Buy-in for Sharing Content Across
Functional Areas Joan Lasselle and Amber Swope
October 23, 2014
Who we are
Lasselle-Ramsay helps companies develop and deliver critical business information that ensures success
DITA Strategies helps teams design and deploy DITA to meet current delivery needs and future- enable content
Challenge: today’s users…
Have diverse goals
Want content in different contexts
Want content in their native language
Want to have confidence in the content
Want to find it quickly
Change the conversation
Start with the unique value of each organization
Leverage strengths
More than technology
Information strategy and architecture
Structured content
Metadata
XML/DITA
Translation
Information design
Know what works
Identify what is not working
Define user requirements
Align information with business goals
Structured content
Modular not linear
Standardized
Stand-alone topics
Topic types
Multiple outputs
Metadata
Structural and descriptive
Improves the user experience
Faster searches
Needs structure
Sharing common source
XML for flexibility
Localization
Multi-channel publishing
Context-specific delivery
What is DITA?
Darwin Information Typing Architecture
Modular structure
Open-source standard
Global popularity
DITA Maturity Model
Information design for all content creators
Analyze your content structure
Verify content applicability with users
Verify content delivery success
Design content to support business goals
Template Documentation 10/23/2014
Structured content
Task topic
Structured steps
Semantically identified items
Metadata
Taxonomy
Conditions
Data
Metadata: audience source
Metadata: audience output
DITA as common source
Map references
Topic references
Content references
Key references
Conditions
Reused content
Translation sample source
Same structure
Same elements
Localized content
Summary
Focus on your expertise
Leverage a single source of content
Meet user needs
Questions
Joan Lasselle Lasselle-Ramsay [email protected]
Amber Swope DITA Strategies [email protected]