changing need, changing roles: social media ......changing need, changing roles: social media,...
TRANSCRIPT
![Page 1: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/1.jpg)
CHANGING NEED, CHANGING ROLES:SOCIAL MEDIA, LIBRARIESAND COMMUNITIESIN HIGH-TECH AGE
By Cristina Bambini Tatiana WakefieldLondonEurolis 2015
![Page 2: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/2.jpg)
Changing people’s experience aboutlibraries’ products and services
From push to pullWe are moving from computing tocommunication
![Page 3: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/3.jpg)
Library users are costumers who:
- demand- choose- select
They want answers not noisy-information
![Page 4: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/4.jpg)
The role of the librarians is not just to listen to those who come forwardbut to seek out and develop the communication channels that makeit certain that user will get a response in library operations
![Page 5: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/5.jpg)
Making connections
Numbers are notprimary considerations
![Page 6: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/6.jpg)
Simply using the toolto proclaim“Come to our library’s cool program!” won’t fly online!Social media is not a one-waybroadcast
![Page 7: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/7.jpg)
Communitya place where variouspeople communicate and interact with one another
![Page 8: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/8.jpg)
Many libraries do not understand thatusing social media take more thanhaving an account
Social media is a stategy game
![Page 9: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/9.jpg)
Social media is a long termprocess of building relationships with individualsIt’s about creatingpersonalized connection thatactually allowdialogue between library and its patrons
![Page 10: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/10.jpg)
We should expect more than simplybeing consumers or users of the library; we should expect to be members –helping the shape the library itself.Libraries need to be “of the community”, not simply “for the community”
(R. David Lankes)
![Page 11: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/11.jpg)
Branding is more than just an accountIt’s creating an emotionalconnection between the library and its communitySocial accounts are part of who we are
![Page 12: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/12.jpg)
If you don’t make a decision, one will be made for you
Be human, spend timelistening and talkingto others
![Page 13: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/13.jpg)
What is the situation in Italy?How are Italian Libriariesusing Social Media?
![Page 14: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/14.jpg)
Libraries and its users communicate as equals, putting at the centre of the communication process the relationship
EmotionsSense of belongingOpenness
![Page 15: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/15.jpg)
Contentfrom events to activities and service informations
![Page 16: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/16.jpg)
Categorise content
RBBCSalaBorsaSBV in TascaSistema Bibliotecario Milano
![Page 17: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/17.jpg)
“Emotional” aspect
Nati Per LeggereBiblioragazzi BiblioragazzilettureSan Giorgio
![Page 18: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/18.jpg)
The library can become a place of participation, sharing and exchange, social inclusion, serving as a physical space to provide knowledge, languages and cultures, but also as a place of (re)-construction of the citizenship; a social and cultural centre capable of using a critical and active digital media universe and the network as a means and never as an end
![Page 19: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/19.jpg)
Social networks could serve as a “sounding board” to broaden the visibility of library services as well as library activities
![Page 20: CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA ......CHANGING NEED, CHANGING ROLES: SOCIAL MEDIA, LIBRARIES AND COMMUNITIES IN HIGH-TECH AGE London By Cristina Bambini Tatiana Wakefield](https://reader034.vdocuments.site/reader034/viewer/2022050501/5f93e6290841372d2d01ed45/html5/thumbnails/20.jpg)
Thank you to Eurolis staff, the French Institute that hosted us and the Istituto Italiano di Cultura in London