changing lifestyles – changing marketplace the uk...
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© WorldpanelTM division of TNS 2005
Edward GarnerCommunications Director Worldpanel
Changing Lifestyles – Changing MarketplaceThe UK Experience Sydney - September 2005
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Taylor Nelson Sofres plc
A world leader in market information
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TNS – world no. 2 in market information
A pure play market information company - operating in growth market
World’s largest custom research company and major supplier of syndicated services
Over 13,000 people employed in 70 countries
Global network, sector spread and business mix give group unique position within industry
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© WorldpanelTM division of TNS 2005
Market information top ten
Rank Company Quoted holding company 04 revenue $m
1 ACNielsen/Nielsen Media VNU 3445
2 TNS Taylor Nelson Sofres 17203 IMS IMS Health 1569
4 Kantar Group WPP Group 1356
5 GfK Group GfK Group 839
6 Ipsos Ipsos 758
7 IRI 555
8 Synovate Aegis 495
9 NOP World United Business Media 406
10 Westat 390
Source: Deutsche Bank translated at average rates
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© WorldpanelTM division of TNS 2005
a worldwide presence TNS offices around the globe
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a worldwide presence TNS offices around the globe
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informationtechnology
tv & radio
healthcare
telecoms
automotive
interactive
consumerproducts
financial &professional
services
polling &social
media
consumerpanels
sector expertise
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© WorldpanelTM division of TNS 2005
AA, Abbey National, Allied Domecq, American Express, Anheuser Busch, Audi, Barclays, Bass Brewers, Bayer, Boots, British Airways, British Gas, Britvic, BUPA, Campbells, Carlsberg Tetley, Castrol, Clerical Medical ,Coca Cola, Comet, Coors Brewers, Daimler Chrysler, Dairy Crest, Danone, DTI, Direct Line, Duracell, Eli Lilly, Eurostar, Ferrero, Gillette, Glaxo SmithKline, Granada, GLA, Greene King, Guinness, Halfords, Halifax Bank Of Scotland, HJ Heinz, Home Office, HSBC, ICI, Interbrew, ITV, Jim Beam, Johnson & Johnson, JP Morgan, Kwik-Fit, Lloyds TSB, London Stock Exchange, London Underground, L’Oreal, Marks & Spencer, Mastercard, McDonalds, McVities. Mercedes Benz, MFI, Michelin, Motorola, Nationwide, Nestle, Nissan, Nokia, Orange, Pernod Ricard, Perrier, Procter & Gamble, Reckitt Benckiser, Renault, Royal Bank Of Scotland, Sainsbury’s, Scottish Executive, Shell, Sony Ericsson, Specsavers, Standard Life, Tesco, Texaco, Thames Water, Toshiba, Toyota, Unilever, Vauxhall Motors, Virgin, Vodafone, Volkswagen, Wella, Woolworth, Xerox…
Typical clients…
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Looking…behind the numbers,
beyond the trends,between the lines
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© WorldpanelTM division of TNS 2005
Superpanel Specification
15,000 households building to 25,000 by 2007
Demographically representative sample of mainland GB households
Using purpose-built hand-held barcode scanning equipment in home
Each family member scans all purchases brought into the home, enabling Individuals’ purchasing to be analysed on relevant markets (eg toiletries and healthcare)
Non-barcoded (fresh foods) items entered via a patented code book.
Silent data retrieval overnight via telephone line/modem.
Production and delivery of data following a 4-weekly cycle.
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Data Collection
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Data Collection
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© WorldpanelTM division of TNS 2005
Data Currency within the trade All the Major Retailers now invest in and use TNS Superpanel
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© WorldpanelTM division of TNS 2005
Data Currency within the trade All the Major Retailers now invest in and use TNS Superpanel
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
As do over 400 manufacturers
Giving Superpanel a 90% share of the GB Continuous Consumer Panel Market
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
Cash-rich – Time-poor
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
In 2004 there were 7.0 million people living alone in Great Britain, nearly four times as many as in 1961.
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
the UK population is changing… Single person households now account for 30% of the
Population - In 2004 there were nearly four times as many people living alone as in 1961.
[Office of National Statistics]
45% of Britons surveyed agreed with the statement ‘I am so tired in the evening, I don’t have the energy to do anything’ [The Henley Centre, 2002]
23% (4 million people) work 48 hours or more per week in Britain, compared to less than 10% in the rest of the EU
[Eurostat, 1999]
Women with dependent children have recorded the biggest increase in working hours [Economic & Social Research Council]
Between 1978 and 2004 household disposable income per head(adjusted for inflation) more than doubled[Office of National Statistics]
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© WorldpanelTM division of TNS 2005
& this is affecting how we consume60% of UK residents agree with the statement ‘I never seem to have enough time to get things done’ [Euro PCC 2001, The Henley Centre]
50% of housewives aged 17 – 24 do not cook anything from scratch [TNS FFP Complete]
51% of meal occasions now take place alone, compared to 15% 20 years ago [TNS FFP Complete]
The average meal preparation time has fallen from 60 mins in the 1980s to 19 mins in 2004 [TNS FFP Complete]
Meals are becoming lighter. 39% of evening meals are now classed as ’light’ compared to 14% 12 years ago[TNS FFP Complete]
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© WorldpanelTM division of TNS 2005
Price
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© WorldpanelTM division of TNS 2005
PricePeople are willing to pay more for convenience
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Providing meal solutions?
Selling Food
or
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© WorldpanelTM division of TNS 2005
© WorldpanelTM division of TNS 2003
Meal Solutions
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© WorldpanelTM division of TNS 2005
© WorldpanelTM division of TNS 2003
home alone tonight
working late again
mum & dad coming for lunch
lunchbox for the old man
kids friends after school
enjoyable snack
healthy treats
traditional favourites
midweek quickie
a light alternative
Meal Solutions
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© WorldpanelTM division of TNS 2005
..and lifestyle changes are favouring Chilled over Frozen
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© WorldpanelTM division of TNS 2005
..and lifestyle changes are favouring Chilled over Frozen
Eat now (Unplanned)
TodayTop-up/Impulse ShoppingFocus on PracticalityPay for convenienceSolutionsLunchtime fixtureHandipacks/portableShopping Missions
Eat later (Planned)
TomorrowMain ShopFocus on EnjoymentValue awareHome warehousingAll occasionsLarge packs/multibuysShopping Lists
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© WorldpanelTM division of TNS 2005
..and lifestyle changes are favouring Chilled over Frozen
Eat now (Unplanned)
TodayTop-up/Impulse ShoppingFocus on PracticalityPay for convenienceSolutionsLunchtime fixtureHandipacks/portableShopping Missions
Chilled
Eat later (Planned)
TomorrowMain ShopFocus on EnjoymentValue awareHome warehousingAll occasionsLarge packs/multibuysShopping Lists
Frozen
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© WorldpanelTM division of TNS 2005
…..so Chilled is outgrowing Frozen
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© WorldpanelTM division of TNS 2005
…..so Chilled is outgrowing Frozen
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© WorldpanelTM division of TNS 2005
…..so Chilled is outgrowing Frozen
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© WorldpanelTM division of TNS 2005
All meals are becoming lighter
Proportion of occasion defined by the consumer as a “light meal”
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© WorldpanelTM division of TNS 2005
Light meals Snacking Solus eating De-skilling
Family meals
Formality
Preparation
Components
…so ‘serious’ food is losing out
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© WorldpanelTM division of TNS 2005
Light meals Snacking Solus eating De-skilling
Family meals
Formality
Preparation
Components
…so ‘serious’ food is losing out
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© WorldpanelTM division of TNS 2005
Convenience mega trends
1994Eating alone 34.4%
Time to prepare main meal 30 mins
Snacks 16.3%
Light meals 23.3%
Homemade Foods 17.8%
2004 51.1%
19 mins
22.9%
36.1%
12.1%
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© WorldpanelTM division of TNS 2005
We are changing from this……
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© WorldpanelTM division of TNS 2005
To this……
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© WorldpanelTM division of TNS 2005
“Foods should be eating more of…”
Source: FSA Consumer Attitudes to Food Standards conducted by TNS (3121, respondents 2003)
(0)
(0)
(+1)
(+2)
(+1)
(0)
(-2)
(+3)
(+2)
(+2)
() = % change from 2002
23
19
10
2
1
1
36
32
76
80Vegetables/salad
Fruit
Fish
Bread/Cereals/Pasta/Rice/Potatoes
Nuts/Beans/Lentils/Chick Peas
Milk/Dairy Products
Meat
Salt
Food or Drinks containing Sugar
Foods containing Fat
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© WorldpanelTM division of TNS 2005
“Foods should be eating more of…”
Source: FSA Consumer Attitudes to Food Standards conducted by TNS (3121, respondents 2003)
(0)
(0)
(+1)
(+2)
(+1)
(0)
(-2)
(+3)
(+2)
(+2)
() = % change from 2002
23
19
10
2
1
1
36
32
76
80Vegetables/salad
Fruit
Fish
Bread/Cereals/Pasta/Rice/Potatoes
Nuts/Beans/Lentils/Chick Peas
Milk/Dairy Products
Meat
Salt
Food or Drinks containing Sugar
Foods containing Fat
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
Fish Definition
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© WorldpanelTM division of TNS 2005
TNS Frozen Fish Definition
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© WorldpanelTM division of TNS 2005
TNS Chilled Fish Definition
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© WorldpanelTM division of TNS 2005
Chilled Vs Frozen Fish – Expenditure £mGrowth in chilled fish continues, however frozen fish had seen modest growth in recent years
MATs to July
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© WorldpanelTM division of TNS 2005
Chilled Vs Frozen Fish – VolumeThe spend growth seen in chilled fish is also seen in volume. However, volume in frozen has stagnated.
MATs to July
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© WorldpanelTM division of TNS 2005
Chilled Fish 5 year trend Penetration %
5 years ago 19 million households were buying chilled fish in a year
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© WorldpanelTM division of TNS 2005
Chilled Fish 5 year trend Penetration %
Between 2000 and 2005, 1.2 million new households started buying Chilled Fish
5 years ago 19 million households were buying chilled fish in a year
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© WorldpanelTM division of TNS 2005
Frozen Fish Vs Chilled Fish Value %Chilled fish continues to dominate the fish category and now represents over 61% of all fish sold
Share of Spend % MATs to July
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© WorldpanelTM division of TNS 2005
Chilled Fish vs Frozen Fish Average price per Kg
52 w/e 17 July 2005
+1%
+3%
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© WorldpanelTM division of TNS 2005
Demographics
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Chilled Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Chilled Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Frozen Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Frozen Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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SCRATCH COOKING
COMPONENT COOKING
READY MEALS
TAKE-AWAYSSNACKING
‘ON THE HOOF’
DELIVERY QSR RESTAURANT
High skill base, time consuming, “food”
focusedConvenient
social
Tesco FinestCafé Culture
Be Good to Yourself Blue Parrot Café
ItalianOriental
e.g. primary products, traditional grocery
e.g. prepared vegetables, prepared meat/fish,
sauces, pizza
e.g. Sandwiches,
Sushi
“Blurring of Boundaries”The Food Continuum
© WorldpanelTM division of TNS 2003
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Canned Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Canned Fish Lifestyle Indices
Sector Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Fish Lifestyle Indices
Chilled Frozen Canned
“I regard myself as a connoisseur of food and wine”
131 68 79
“Price is the most important factor when buying a product” 91 111 104
Share indexed on Total Fish – 52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Chilled vs Frozen Key Points
Chilled Fish overtook Frozen Fish in 1997 in terms of Value
Chilled Fish outperforms Frozen Fish driven by new consumers entering this sector of the market
1.2 million more households have started buying Chilled Fish in 5 years
Chilled Fish is priced £2.78 more per Kg than Frozen Fish although both sectors have experienced growth in average price through premiumisation
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
Fresh Proteins – 10 year trendsChilled fish is the fastest growing fresh protein sector overtaking pork during 1997, now reaching similar levels to beef and poultry
MATs to July
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© WorldpanelTM division of TNS 2005
Fresh Proteins – 10 year trendsChilled fish is the fastest growing fresh protein sector overtaking pork during 1997, now reaching similar levels to beef and poultry
MATs to July
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© WorldpanelTM division of TNS 2005
Chilled Fish Sector Performance - Value Share %
All Other
Breaded / Battered declining – growth in Added Value & Shellfish
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© WorldpanelTM division of TNS 2005
Chilled Fish Sector Performance - Value Share %
All Other
Breaded / Battered declining – growth in Added Value & Shellfish
<
<
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© WorldpanelTM division of TNS 2005
Chilled Fish Sector Trends - Value YOY Change %
52 w/e 18 July 2004 vs. 52 w/e 17 July 2005
Shellfish, driven by growth in prawns, is the fastest growing sector followed by Smoked. The more traditional battered products experiencing sharp decline year on year.
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© WorldpanelTM division of TNS 2005
Chilled Fish Sectors Penetration – 4 w/e Smoked products see an uplift in sales over Xmas with a fall seen across natural and breaded products.
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© WorldpanelTM division of TNS 2005
Chilled Fish Sectors Sales £000s – 4 w/e Smoked products see an uplift in sales over Xmas with a fall seen across natural and breaded products.
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© WorldpanelTM division of TNS 2005
Smoked Fish Weekly Sales £000s Smoked products see an uplift in sales over Xmas
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© WorldpanelTM division of TNS 2005
Natural Salmon Weekly Sales £000s - TescoThe Effect of Promotions
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© WorldpanelTM division of TNS 2005
Natural Salmon Weekly Sales £000s - SainsburyThe Effect of Promotions
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© WorldpanelTM division of TNS 2005
Chilled Fish Species Performance - Value Share %
All Other
Salmon and Prawns are the key species driving growth
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© WorldpanelTM division of TNS 2005
Chilled Fish Species Performance - Value Share %
All Other
Salmon and Prawns are the key species driving growth
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© WorldpanelTM division of TNS 2005
Chilled Fish Species Performance - Value £m
All Other
Salmon and prawns are the key species driving growth
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© WorldpanelTM division of TNS 2005
Chilled Fish Species Performance - Value £m
All Other
Salmon and prawns are the key species driving growth
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© WorldpanelTM division of TNS 2005
Demographic Profiles of Chilled Fish Sectors
Age of Housewife vs. Social Class - Spend %Younger
More Affluent
OlderMore Affluent
OlderLess Affluent
YoungerLess Affluent
Added value products appeal to the more affluent consumer versus shellfish consumers who are more downmarket and younger.
Smoked
Shellfish
NaturalBreaded
Battered
Added Value Products
Total Chilled Fish
20
22
24
26
28
30
32
34
36
38
40
53 54 55 56 57 58 59
% of Class ABC1
% o
f Hou
sew
ives
Age
d U
nder
45
52 w/e July 17 2005
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© WorldpanelTM division of TNS 2005
Demographic Profiles of Chilled Fish Sectors
Age of Housewife vs. Social Class - Spend %Younger
More Affluent
OlderMore Affluent
OlderLess Affluent
YoungerLess Affluent
Added value products appeal to the more affluent consumer versus shellfish consumers who are more downmarket and younger.
Smoked
Shellfish
NaturalBreaded
Battered
Added Value Products
Total Chilled Fish
20
22
24
26
28
30
32
34
36
38
40
53 54 55 56 57 58 59
% of Class ABC1
% o
f Hou
sew
ives
Age
d U
nder
45
52 w/e July 17 2005
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2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
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2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
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2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 97: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/97.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 98: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/98.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 99: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/99.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 100: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/100.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 101: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/101.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 102: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/102.jpg)
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.207.607.40Price per Vol
-2.6-0.010.40.5Trip Vol
0.00.003.423.41Trip Spend
4.40.317.26.9AWP (Vol per Buyer)
7.33.7254.8551.12AWP (Spend per Buyer)
7.21.0816.115.0Purchase Frequency
0.90.7283.582.8Penetration %
5.57646147821140175Volume (000s Units)
8.38628211237161037435Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-50000 0 50000 100000 150000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Chilled Fish –Value up 8.3% worth £86.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£1123.7m +8.3%Increase of £86.3m
147.8m vol +5.5%Contribution = £58.1m
83.5% +0.9%Contribution = £10.1m
16.1 trips +7.2%Contribution = £75.1m
0.4 vol -2.6%Contribution = -£27m
7.2 vol +4.4%Contribution = £48m
£7.6 +2.7%Contribution = £28.2m
* Pen Contribution includes Population
growth of 0.1%
![Page 103: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/103.jpg)
-0.8-0.057.087.13Price per Vol
0.70.000.40.4Trip Vol
-0.10.002.982.98Trip Spend
6.70.162.62.4AWP (Vol per Buyer)
5.91.0118.2117.20AWP (Spend per Buyer)
6.00.346.15.8Purchase Frequency
1.10.6154.153.5Penetration %
8.025303417731647Volume (000s Units)
7.216177241892225715Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-0.8-0.057.087.13Price per Vol
0.70.000.40.4Trip Vol
-0.10.002.982.98Trip Spend
6.70.162.62.4AWP (Vol per Buyer)
5.91.0118.2117.20AWP (Spend per Buyer)
6.00.346.15.8Purchase Frequency
1.10.6154.153.5Penetration %
8.025303417731647Volume (000s Units)
7.216177241892225715Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-5000 0 5000 10000 15000 20000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Added Value Chilled –Value up 7.2% worth £16.2m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£241.9m +7.2%Increase of £16.2m
34.2m vol +8%Contribution = £17.9m
54.1% +1.1%Contribution = £2816k
6.1 trips +6%Contribution = £13.5m
0.4 vol +0.7%Contribution = £1555k
2.6 vol +6.7%Contribution = £15.1m
£7.08 -0.8%Contribution = -£1717k
* Pen Contribution includes Population
growth of 0.1%
![Page 104: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/104.jpg)
-0.8-0.057.087.13Price per Vol
0.70.000.40.4Trip Vol
-0.10.002.982.98Trip Spend
6.70.162.62.4AWP (Vol per Buyer)
5.91.0118.2117.20AWP (Spend per Buyer)
6.00.346.15.8Purchase Frequency
1.10.6154.153.5Penetration %
8.025303417731647Volume (000s Units)
7.216177241892225715Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-0.8-0.057.087.13Price per Vol
0.70.000.40.4Trip Vol
-0.10.002.982.98Trip Spend
6.70.162.62.4AWP (Vol per Buyer)
5.91.0118.2117.20AWP (Spend per Buyer)
6.00.346.15.8Purchase Frequency
1.10.6154.153.5Penetration %
8.025303417731647Volume (000s Units)
7.216177241892225715Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-5000 0 5000 10000 15000 20000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Added Value Chilled –Value up 7.2% worth £16.2m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£241.9m +7.2%Increase of £16.2m
34.2m vol +8%Contribution = £17.9m
54.1% +1.1%Contribution = £2816k
6.1 trips +6%Contribution = £13.5m
0.4 vol +0.7%Contribution = £1555k
2.6 vol +6.7%Contribution = £15.1m
£7.08 -0.8%Contribution = -£1717k
* Pen Contribution includes Population
growth of 0.1%
![Page 105: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/105.jpg)
3.60.267.567.30Price per Vol
-2.8-0.010.50.5Trip Vol
0.70.033.753.73Trip Spend
3.20.134.34.2AWP (Vol per Buyer)
6.92.0932.6030.50AWP (Spend per Buyer)
6.10.508.78.2Purchase Frequency
2.11.1254.653.5Penetration %
5.529935775454761Volume (000s Units)
9.236828436650399822Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
3.60.267.567.30Price per Vol
-2.8-0.010.50.5Trip Vol
0.70.033.753.73Trip Spend
3.20.134.34.2AWP (Vol per Buyer)
6.92.0932.6030.50AWP (Spend per Buyer)
6.10.508.78.2Purchase Frequency
2.11.1254.653.5Penetration %
5.529935775454761Volume (000s Units)
9.236828436650399822Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-20000 -10000 0 10000 20000 30000 40000 50000 60000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Natural Chilled –Value up 9.2% worth £36.8m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£436.7m +9.2%Increase of £36.8m
57.8m vol +5.5%Contribution = £22.5m
54.6% +2.1%Contribution = £8847k
8.7 trips +6.1%Contribution = £24.7m
0.5 vol -2.8%Contribution = -£11m
4.3 vol +3.2%Contribution = £13.7m
£7.56 +3.6%Contribution = £14.3m
* Pen Contribution includes Population
growth of 0.1%
![Page 106: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/106.jpg)
3.60.267.567.30Price per Vol
-2.8-0.010.50.5Trip Vol
0.70.033.753.73Trip Spend
3.20.134.34.2AWP (Vol per Buyer)
6.92.0932.6030.50AWP (Spend per Buyer)
6.10.508.78.2Purchase Frequency
2.11.1254.653.5Penetration %
5.529935775454761Volume (000s Units)
9.236828436650399822Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
3.60.267.567.30Price per Vol
-2.8-0.010.50.5Trip Vol
0.70.033.753.73Trip Spend
3.20.134.34.2AWP (Vol per Buyer)
6.92.0932.6030.50AWP (Spend per Buyer)
6.10.508.78.2Purchase Frequency
2.11.1254.653.5Penetration %
5.529935775454761Volume (000s Units)
9.236828436650399822Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-20000 -10000 0 10000 20000 30000 40000 50000 60000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Natural Chilled –Value up 9.2% worth £36.8m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£436.7m +9.2%Increase of £36.8m
57.8m vol +5.5%Contribution = £22.5m
54.6% +2.1%Contribution = £8847k
8.7 trips +6.1%Contribution = £24.7m
0.5 vol -2.8%Contribution = -£11m
4.3 vol +3.2%Contribution = £13.7m
£7.56 +3.6%Contribution = £14.3m
* Pen Contribution includes Population
growth of 0.1%
![Page 107: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/107.jpg)
2.70.228.278.05Price per Vol
-2.3-0.010.30.3Trip Vol
0.30.012.502.49Trip Spend
6.60.111.81.7AWP (Vol per Buyer)
9.51.2714.6813.41AWP (Spend per Buyer)
9.10.495.95.4Purchase Frequency
2.00.8140.239.4Penetration %
8.914261751316088Volume (000s Units)
11.815291144765129473Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.228.278.05Price per Vol
-2.3-0.010.30.3Trip Vol
0.30.012.502.49Trip Spend
6.60.111.81.7AWP (Vol per Buyer)
9.51.2714.6813.41AWP (Spend per Buyer)
9.10.495.95.4Purchase Frequency
2.00.8140.239.4Penetration %
8.914261751316088Volume (000s Units)
11.815291144765129473Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-5000 0 5000 10000 15000 20000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Shellfish Chilled –Value up 11.8% worth £15.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£144.8m +11.8%Increase of £15.3m
17.5m vol +8.9%Contribution = £11.7m
40.2% +2%Contribution = £2810k
5.9 trips +9.1%Contribution = £11.9m
0.3 vol -2.3%Contribution = -£2988k
1.8 vol +6.6%Contribution = £8938k
£8.27 +2.7%Contribution = £3543k
* Pen Contribution includes Population
growth of 0.1%
![Page 108: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/108.jpg)
2.70.228.278.05Price per Vol
-2.3-0.010.30.3Trip Vol
0.30.012.502.49Trip Spend
6.60.111.81.7AWP (Vol per Buyer)
9.51.2714.6813.41AWP (Spend per Buyer)
9.10.495.95.4Purchase Frequency
2.00.8140.239.4Penetration %
8.914261751316088Volume (000s Units)
11.815291144765129473Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
2.70.228.278.05Price per Vol
-2.3-0.010.30.3Trip Vol
0.30.012.502.49Trip Spend
6.60.111.81.7AWP (Vol per Buyer)
9.51.2714.6813.41AWP (Spend per Buyer)
9.10.495.95.4Purchase Frequency
2.00.8140.239.4Penetration %
8.914261751316088Volume (000s Units)
11.815291144765129473Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-5000 0 5000 10000 15000 20000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Shellfish Chilled –Value up 11.8% worth £15.3m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£144.8m +11.8%Increase of £15.3m
17.5m vol +8.9%Contribution = £11.7m
40.2% +2%Contribution = £2810k
5.9 trips +9.1%Contribution = £11.9m
0.3 vol -2.3%Contribution = -£2988k
1.8 vol +6.6%Contribution = £8938k
£8.27 +2.7%Contribution = £3543k
* Pen Contribution includes Population
growth of 0.1%
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3.60.308.588.28Price per Vol
-4.3-0.010.30.3Trip Vol
-0.8-0.022.462.48Trip Spend
1.70.031.91.8AWP (Vol per Buyer)
5.30.8115.9115.11AWP (Spend per Buyer)
6.20.386.56.1Purchase Frequency
4.82.4052.049.6Penetration %
6.714862367922194Volume (000s Units)
10.519359203136183777Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
3.60.308.588.28Price per Vol
-4.3-0.010.30.3Trip Vol
-0.8-0.022.462.48Trip Spend
1.70.031.91.8AWP (Vol per Buyer)
5.30.8115.9115.11AWP (Spend per Buyer)
6.20.386.56.1Purchase Frequency
4.82.4052.049.6Penetration %
6.714862367922194Volume (000s Units)
10.519359203136183777Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-10000 0 10000 20000 30000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Smoked Chilled –Value up 10.5% worth £19.4m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£203.1m +10.5%Increase of £19.4m
23.7m vol +6.7%Contribution = £12.7m
52% +4.8%Contribution = £9110k
6.5 trips +6.2%Contribution = £11.5m
0.3 vol -4.3%Contribution = -£7847k
1.9 vol +1.7%Contribution = £3617k
£8.58 +3.6%Contribution = £6632k
* Pen Contribution includes Population
growth of 0.1%
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3.60.308.588.28Price per Vol
-4.3-0.010.30.3Trip Vol
-0.8-0.022.462.48Trip Spend
1.70.031.91.8AWP (Vol per Buyer)
5.30.8115.9115.11AWP (Spend per Buyer)
6.20.386.56.1Purchase Frequency
4.82.4052.049.6Penetration %
6.714862367922194Volume (000s Units)
10.519359203136183777Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
3.60.308.588.28Price per Vol
-4.3-0.010.30.3Trip Vol
-0.8-0.022.462.48Trip Spend
1.70.031.91.8AWP (Vol per Buyer)
5.30.8115.9115.11AWP (Spend per Buyer)
6.20.386.56.1Purchase Frequency
4.82.4052.049.6Penetration %
6.714862367922194Volume (000s Units)
10.519359203136183777Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-10000 0 10000 20000 30000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Smoked Chilled –Value up 10.5% worth £19.4m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£203.1m +10.5%Increase of £19.4m
23.7m vol +6.7%Contribution = £12.7m
52% +4.8%Contribution = £9110k
6.5 trips +6.2%Contribution = £11.5m
0.3 vol -4.3%Contribution = -£7847k
1.9 vol +1.7%Contribution = £3617k
£8.58 +3.6%Contribution = £6632k
* Pen Contribution includes Population
growth of 0.1%
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© WorldpanelTM division of TNS 2005
Chilled Fish Key Points Top performing fresh protein over the last 5 years
Growth has been driven by consumers shopping more frequently and increase in price per kg
Added value products and shellfish are key growth sectors which both appeal to different consumers
Spend within independents and fishmongers has declined substantially over the last 10 years through loss of buyers to multiple retailers
Remaining independent buyers are significantly older, less affluent and from smaller households
they are also more traditional consumers who have time to spend cooking
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© WorldpanelTM division of TNS 2005
Chilled Fish Key Points Top performing fresh protein over the last 5 years
Growth has been driven by consumers shopping more frequently and increase in price per kg
Added value products and shellfish are key growth sectors which both appeal to different consumers
Spend within independents and fishmongers has declined substantially over the last 10 years through loss of buyers to multiple retailers
Remaining independent buyers are significantly older, less affluent and from smaller households
they are also more traditional consumers who have time to spend cooking
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Frozen Proteins – 10 year trendsFrozen Fish, the dominant sector, is the only sector to show growth over the last 10 years. Poultry has experienced the most significant decline.
MATs to July
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© WorldpanelTM division of TNS 2005
Frozen Proteins – 10 year trendsFrozen Fish, the dominant sector, is the only sector to show growth over the last 10 years. Poultry has experienced the most significant decline.
MATs to July
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© WorldpanelTM division of TNS 2005
Frozen Fish Sector Performance - Value Share %
All Other
Battered & Breaded fillets have over performed and gained share. Fish main meals continue to decline has consumers preferences changes to chilled meals.
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© WorldpanelTM division of TNS 2005
Frozen Fish Sector Performance - Value Share %
All Other
Battered & Breaded fillets have over performed and gained share. Fish main meals continue to decline has consumers preferences changes to chilled meals.
< << <
> >
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© WorldpanelTM division of TNS 2005
Frozen Fish Sector Trends - Value YOY Change %
52 w/e 29 Feb 2004 vs. 52 w/e 27 Feb 2005
Children’s products and innovation driving ‘Other Fish Products’ – Smoked and Battered Fillets driven by promotions
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.064.824.76Price per Vol
2.70.020.60.6Trip Vol
4.00.123.022.91Trip Spend
-0.10.006.86.8AWP (Vol per Buyer)
1.20.3832.5732.19AWP (Spend per Buyer)
-2.7-0.3010.811.1Purchase Frequency
-0.6-0.5488.589.1Penetration %
-0.6-850146864147715Volume (000s Units)
0.74662707686703024Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-30000 -20000 -10000 0 10000 20000 30000 40000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Total Frozen Fish –Value up 0.7% worth £4662k
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£707.7m +0.7%Increase of £4662k
146.9m vol -0.6%Contribution = -£3991k
88.5% -0.6%Contribution = -£3624k
10.8 trips -2.7%Contribution = -£19.4m
0.6 vol +2.7%Contribution = £19.1m
6.8 vol -0.1%Contribution = -£366k
£4.82 +1.2%Contribution = £8653k
* Pen Contribution includes Population
growth of 0.1%
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1.20.043.723.68Price per Vol
2.20.010.60.5Trip Vol
3.40.072.051.98Trip Spend
-1.3-0.032.42.4AWP (Vol per Buyer)
-0.2-0.018.968.97AWP (Spend per Buyer)
-3.4-0.164.44.5Purchase Frequency
-9.9-4.7342.847.6Penetration %
-11.0-31452531728462Volume (000s Units)
-10.0-1045894180104638Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.043.723.68Price per Vol
2.20.010.60.5Trip Vol
3.40.072.051.98Trip Spend
-1.3-0.032.42.4AWP (Vol per Buyer)
-0.2-0.018.968.97AWP (Spend per Buyer)
-3.4-0.164.44.5Purchase Frequency
-9.9-4.7342.847.6Penetration %
-11.0-31452531728462Volume (000s Units)
-10.0-1045894180104638Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-15000 -10000 -5000 0 5000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Frozen Fish Ready/Main Meals –Value down 10% worth £10.5m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£94.2m -10%Decrease of -£10.5m
25.3m vol -11%Contribution = -£11.7m
42.8% -9.9%Contribution = -£10.3m
4.4 trips -3.4%Contribution = -£3618k
0.6 vol +2.2%Contribution = £2274k
2.4 vol -1.3%Contribution = -£1343k
£3.72 +1.2%Contribution = £1234k
* Pen Contribution includes Population
growth of 0.1%
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1.20.043.723.68Price per Vol
2.20.010.60.5Trip Vol
3.40.072.051.98Trip Spend
-1.3-0.032.42.4AWP (Vol per Buyer)
-0.2-0.018.968.97AWP (Spend per Buyer)
-3.4-0.164.44.5Purchase Frequency
-9.9-4.7342.847.6Penetration %
-11.0-31452531728462Volume (000s Units)
-10.0-1045894180104638Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
1.20.043.723.68Price per Vol
2.20.010.60.5Trip Vol
3.40.072.051.98Trip Spend
-1.3-0.032.42.4AWP (Vol per Buyer)
-0.2-0.018.968.97AWP (Spend per Buyer)
-3.4-0.164.44.5Purchase Frequency
-9.9-4.7342.847.6Penetration %
-11.0-31452531728462Volume (000s Units)
-10.0-1045894180104638Expenditure (£000s)
% Change
Actual Change
52 w/e 17-Jul-05
52 w/e 18-Jul-04
-15000 -10000 -5000 0 5000
Penetration % Purchase FrequencyTrip Vol Price per Vol
Key Performance Indicators for Frozen Fish Ready/Main Meals –Value down 10% worth £10.5m
Expenditure (£000s)
Volume (000s Units)
Penetration % *
Purchase FrequencyTrip Vol
AWP (Vol per Buyer)
Price per Vol
£94.2m -10%Decrease of -£10.5m
25.3m vol -11%Contribution = -£11.7m
42.8% -9.9%Contribution = -£10.3m
4.4 trips -3.4%Contribution = -£3618k
0.6 vol +2.2%Contribution = £2274k
2.4 vol -1.3%Contribution = -£1343k
£3.72 +1.2%Contribution = £1234k
* Pen Contribution includes Population
growth of 0.1%
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
Chilled Fish - Multiples versus Independents Value %The share of independents & fishmongers has gradually declined over the last 10 years. Multiples now account for almost 90% of all chilled fish sold.
‘Multiples’ includes Co-Op and M&S – MATs to July
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Branded vs. Private Label – Frozen Fish
£681m £703m £708m3%
11%
-3%
1%
1%
N/C
Private Label is only driver of any growth in frozen fish
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© WorldpanelTM division of TNS 2005
Branded vs. Private Label – Chilled Fish
£962m £1,037m £1,124m8%
9%
3%
8%
7%
13%
Private Label dominates this category although growth in branded has accelerated over the last year
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
The Fish Index
Total Co-op
Iceland
Morrisons
Waitrose
Kwik Save
Somerfield
Asda
Tesco
Sainsbury
TOTAL GROCERS
0
50
100
150
200
30 35 40 45 50 55 60
ABC1%
Fish
Tra
ding
Inde
x
52 w/e Mar 27 2005
![Page 155: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/155.jpg)
© WorldpanelTM division of TNS 2005
The Fish Index
Total Co-op
Iceland
Morrisons
Waitrose
Kwik Save
Somerfield
Asda
Tesco
Sainsbury
TOTAL GROCERS
0
50
100
150
200
30 35 40 45 50 55 60
ABC1%
Fish
Tra
ding
Inde
x
52 w/e Mar 27 2005
![Page 156: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/156.jpg)
© WorldpanelTM division of TNS 2005
The Fish Index
Total Co-op
Iceland
Morrisons
Waitrose
Kwik Save
Somerfield
Asda
Tesco
Sainsbury
TOTAL GROCERS
0
50
100
150
200
30 35 40 45 50 55 60
ABC1%
Fish
Tra
ding
Inde
x
52 w/e Mar 27 2005
![Page 157: Changing Lifestyles – Changing Marketplace The UK ...seafooddirectionsconference.com/images/archivecontent/2005_Sydney/... · Changing Lifestyles – Changing Marketplace The UK](https://reader034.vdocuments.site/reader034/viewer/2022052406/5a7043447f8b9a98538bd44f/html5/thumbnails/157.jpg)
© WorldpanelTM division of TNS 2005
The Fish Index
Total Co-op
Iceland
Morrisons
Waitrose
Kwik Save
Somerfield
Asda
Tesco
Sainsbury
TOTAL GROCERS
0
50
100
150
200
30 35 40 45 50 55 60
ABC1%
Fish
Tra
ding
Inde
x
52 w/e Mar 27 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
People are starting to do more small trips…
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© WorldpanelTM division of TNS 2005
People are starting to do more small trips…
Overall Trip Growth: +5.6%
One need shop (General) +8%One need shop (Fresh): +10%
Top-up shop (Fresh) +6%
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
And Tesco are grabbing a bigger share of this increased frequency
21% - last year
23% - this yearOccasions - % - 52w/e Feb
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Source: Companies
..because Tesco have moved into Convenience by acquiring T&S and Adminstore – this has boosted their selling space
Source: IGD
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…and their store numbers - giving them a big increase in easily accessible local outlets
Source: IGD
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…and their store numbers - giving them a big increase in easily accessible local outlets
Source: IGD
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© WorldpanelTM division of TNS 2005
The Source Of Occasions Growth For TescoHuge Increase For Tesco In Occasions Coming From Smaller Shops
Growth Millions Of Occasions By Shopper Mission – Tesco – 52 w/e 22nd May 2005
771m
873m
+9.2m
+3.3m
+14.6m
+2.7m
+24.7m
+13.7m
+34.0m
+102.2m
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Market Trading IndicesBase: Grocers
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© WorldpanelTM division of TNS 2005
Market Trading IndicesBase: Grocers
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Agenda
Lifestyles changes
Chilled v Frozen
Chilled
Frozen
Retailer Issues
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© WorldpanelTM division of TNS 2005
There is significant country by country variation in Private Label levels
50
42 42
34 33 3328 27 26 26
1915 13 13 11
7 7 7 74 4 4 3 1 0 0 0
Switz
erla
nd UKGe
rman
yBe
lgiu
mNe
ther
land
sSp
ain
Fran
cePo
rtuga
lAu
stria
Irela
ndUS
AHu
ngar
ySw
eden
Pola
nd Italy
Arge
ntin
aCz
ech
Slov
akia
Norw
ayCh
ileJa
pan
Thai
land
Croa
tiaTa
iwan
Chin
aRu
ssia
Mal
aysi
a
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© WorldpanelTM division of TNS 2005
There is significant country by country variation in Private Label levels
50
42 42
34 33 3328 27 26 26
1915 13 13 11
7 7 7 74 4 4 3 1 0 0 0
Switz
erla
nd UKGe
rman
yBe
lgiu
mNe
ther
land
sSp
ain
Fran
cePo
rtuga
lAu
stria
Irela
ndUS
AHu
ngar
ySw
eden
Pola
nd Italy
Arge
ntin
aCz
ech
Slov
akia
Norw
ayCh
ileJa
pan
Thai
land
Croa
tiaTa
iwan
Chin
aRu
ssia
Mal
aysi
a
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© WorldpanelTM division of TNS 2005
There is significant country by country variation in Discounter levels
33
17 1716 15 14 13 13 11 11
85 5 4
20
Germ
any
Aust
ria
Spai
n
Belg
ium
Hung
ary
Holla
nd
Pola
nd
Swed
enCz
ech
Repu
blic
Fran
ce
Italy GB
Switz
erla
nd
Russ
iaSl
ovak
ia
Croa
tia
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© WorldpanelTM division of TNS 2005
There is significant country by country variation in Discounter levels
33
17 1716 15 14 13 13 11 11
85 5 4
20
Germ
any
Aust
ria
Spai
n
Belg
ium
Hung
ary
Holla
nd
Pola
nd
Swed
enCz
ech
Repu
blic
Fran
ce
Italy GB
Switz
erla
nd
Russ
iaSl
ovak
ia
Croa
tia
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
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© WorldpanelTM division of TNS 2005
Reminders
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© WorldpanelTM division of TNS 2005
LifestyleChanges
Reminders
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© WorldpanelTM division of TNS 2005
Chilledv
Frozen
Reminders
LifestyleChanges
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© WorldpanelTM division of TNS 2005
Reminders
LifestyleChanges
Chilledv
Frozen
Chilled
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© WorldpanelTM division of TNS 2005
Frozen
Reminders
LifestyleChanges
Chilledv
Frozen
Chilled
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© WorldpanelTM division of TNS 2005
Reminders
RetailerIssues
LifestyleChanges
Chilledv
Frozen
FrozenChilled
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© WorldpanelTM division of TNS 2005
EuropeanContext
Reminders
LifestyleChanges
Chilledv
Frozen
FrozenChilled
RetailerIssues