changecorp presentation 2ra
TRANSCRIPT
Who We Are • A mobile content and app developer working primarily in emerging markets • “Global Development & Content Partner” for Facebook Internet.org worldwide • “Best Practice” for Facebook Internet.org developers • Generating 8 to 20% user adoption of the total addressable market • Available in 60 countries for ‘mobile-only” users:18-35, educated, low- to middle class • Create “branded” premium services for mobile network operators
Background / History • 100 million users as content partner for Nokia in India, Indonesia, Nigeria and China • Winner for “Best Empowerment Service for Women” from Indosat • Finalist for GSMA “Best Education Service”
Why We Do It • As smartphone sales increased, so did the need to provide local content • One-size-fits-all-approach across diverse cultures is not successful
Company Summary !
People in emerging markets are discovering that the smartphone — for all its indispensability as a tool of business and practicality — is also a bearer of values; it is not a culturally neutral device.” “!Bill Wasik, The Tech & Design Issue, The New York Times Magazine June 7, 2015
We are a mobile content and app developer…!
§ Since 2012, creating mobile services with curated, expert content localized by language and culture!
§ Users: mobile-only, ages 15-35, low- to middle-income, educated, urban, aspirational, women, entrepreneurs, young people interested in improving their lives!
§ Will reach 100 million users by 2018!
§ Available on any platform, any language…!
§ Average User Session 04:40 / Page Views Per User 6.05!
[ Appendix 6 and Appendix 7 ]
THE MARKET Unprecedented, untapped opportunity
4 billion!feature phone and smartphone users by 2017
3.2 billion!global middle class by 2020
2.3 billion!audience aged 15–30 years old
60-100% increase!in app downloads year over year
Smartphone sales are 5x greater in emerging markets, but consumers are 5x less likely to have access to localized apps 5x"Generic, one-size-fits-all apps will not be successful
Users are hungry for “how to” information for self-reliance, but few existing apps are…!• culturally relevant • written in hyper-local language • creating skills for professional or personal development
Lots of phones…few local apps!
Branded apps (i.e., “SmartWoman”) that target individual market segments, particularly women, entrepreneurs and young people
Content that is curated, hyper-local and relevant to a user’s future aspirations and personal goals
Scalable to multiple countries and regions to enable cross-border engagement between users
We build apps to fill explosive consumer demand!
OUR PLATFORMS AND AUDIENCE!
Web-App (static) Platform
Audience Demographic
Web-App (dynamic) Premium App
Feature phone user Young women
Students Micro-credit enterprises
Urban, rural No home computer
Feature phone user Aspirational
Some education Career-oriented
Needs skills training No home computer
Smartphone user Educated
Advanced Career Business owners
Connect to outside local market
Curated !learning-based
content!
Social!networking!
Community!engagement!
Local market!knowledge!
The Four Pillars of Our Products!
DISTRIBUTION It’s crazy big!
Partnerships and Distribution Channels!Global Addressable Market of 4 Billion!
Versy Social Messaging app in Latin America with social content channels
Google Play and Apple App stores
FREE access to basic internet content for health, financial, business and skills development reaching one billion users in 60 countries in Latin America, Middle East, Africa, Russia India and Asia
Local Telecom Operators Network and Content Partners
Projected Customer Base "100 million
"
Projected Customer Base (Monthly Active Users - MAUs) of 100 million (as of 12/31/2018) is based on a “dynamic” average adoption rate of 10% on the total Addressable Market of one billion.
23 Languages 4 Products 60 Countries
Versy
Telecom Operators
Internet.org by Facebook
5 Million!Central & Latin America!
!!
50 Million!Asia / India!
!!!
10 Million"Middle East!
!!
30 Million!Africa!!!
5 Million!Russia!!!
Local telecom operators
CONTENT PARTNERS!
DISTRIBUTION AND NETWORK PARTNERS!
§ ChangeCorp selected as a Global Development Partner worldwide !
§ ChangeCorp selected as the Lead Content Partner worldwide!
• ChangeCorp cited as a “…best practice for Internet.org developers…”!
• “SmartBusiness” cited as a “case study” for the value of Internet.org
ChangeCorp is a lead Global Development Partner for Internet.org by Facebook. Internet.org makes the internet more accessible by providing free access to a range of basic services -
education, health, financial and skills development - ultimately to reach one billion people."
AWARDS AND RECOGNITION!
“Official Partner and Supporting Agency” of The SmartWoman Project
Finalist for GSMA Mobile Awards for “Best Educational Product or Service”, 2014
Winner, “Emerging Market Service Innovation Award” for Women’s Empowerment, Indonesia with Nokia, 2012
§ Become the leading mobile services provider for women, young people and entrepreneurs in the global middle class
§ Build a community of women who will connect across borders to impact sustainable social, civil and economic change
§ Provide a platform for highly targeted users to network, exchange ideas and share experiences within a safe environment
OUR MISSION!