change nation : hello ! - march 2014
DESCRIPTION
Hello We're Change Nation, an agency of leading Brand Strategists, Designers, Creatives, Thinkers, Writers and Marketeers. This document tells you a little about us, what we do, for whom and why. We're based in London and Singapore and work globally.TRANSCRIPT
Provoke, stimulate and create
Change Nation London & Singapore
March 2014
Hello
In 2009 I set up a new creative agency, Change Nation, with a small team of leading brand strategists, designers, creatives, thinkers, writers and marketeers.
We sought to act as a catalyst; to provoke, stimulate and create. By thinking the opposite and challenging convention, we aimed to create dynamics, to create changes.
5 years later on, we’re still doing this; defining, designing and delivering beautifully evolved brands for clever clients.
With a commercial model which makes us hugely competitive and a network of some of the most talented creative minds in the industry, we remain as focussed as ever on delivering our clients cost efficient brand strategies and creative solutions, ensuring you remain distinctive, relevant and more effective.
We would we delighted to talk to you regarding any upcoming projects. Please don’t hesitate to contact me if you have any questions.
Kind regards,
Simon Thompson Founder Change Nation (London & Singapore) [email protected]
Our Services
We define, design and deliver practical and creative support for businesses in the form of:
Brand Insight including:Global and market trend reportingPlausible brand and market scenariosEmerging market opportunities
Brand Strategy and Design Consultancy including:Competitive researchBrand evaluation / auditsBrand development, design and deliveryPurpose / positioning / values developmentMessaging and tone of voiceDesign guidelinesSensory brandingCopywritingCreation of brand collateral
Film and Photography including:Pre-production, model management including planning and production Shoot and managementPost productionCreative direction, producers
Brand Partnerships / Sponsorshipsincluding in:Brokering brand partnerships Rights management Contract negotiation
Our Location
We have revised the traditional agency structure in response to the changing requirements of our international client base and contemporary work force.
Whilst we retain offices in London and Singapore for presentations, brainstorms, mail and meetings, we also spend a lot of time out the office – with our clients, researching, writing and creating.
In this digital world, our team may be thousands of miles apart, yet are always connected. In fact wherever we are, we’re in touch with each other, all data and most importantly, our clients.
Our Experience
Our team members, before and since joining Change Nation have variously:
– Advised and developed luxury brands and projects for leading hotel groups, including InterContinental Hotels and Resorts, Raffles Hotels and Resorts, Jumeirah Group, The Wellesley, The Savoy
– Advised and developed luxury brands and projects for leading retailers, including Harrods, Harvey Nichols, Fenwick, Arnotts, Selfridges, Browns and Mulberry – Advised and developed luxury brands and projects for leading developers and property businesses including Westfield, CBRE, OUE and GPE
– Created and re-energised the Sony Ericsson, Manpower and Sky Television brands
– Advised and helped to create the London 2012 brand
– Worked at board level within telecoms for Orange (UK and Internationally) MTN (South Africa) and have helped develop multi-million pound projects for BT (UK), Beeline (Russia), Mobilekom (Serbia), Maxis and Astro (Malaysia) and, most recently, Globe (Philippines)
– Worked with and developed country strategies for the governments and tourist boards of California, Brand USA and Abu Dhabi
– Specialised in understanding the luxury consumer - and advised clients how best to engage with them
“ I am a fashion person, and fashion is not only about clothes,
it’s about all kinds of change ”
Karl Lagerfeld
“ There is nothing wrong in change, if it is in the right direction -To improve is to change, so to be perfect is to change often “
Winston Churchill
“ It’s not the strongest of the species that survives, nor the most intelligent.It is the one that is most adaptable to change ”
Charles Darwin
ContactSimon ThompsonChange Nation [email protected]