chandubhai bhelwala

8/8/2019 Chandubhai Bhelwala

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Compiled By: Group Four

Kamal Singh, Prashant Satam, Neeraj Sajivan, Anup Joshi andSwapnil More.


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About Chandubhai Bhelwala

Overview

Founded by Makanjibhai Hindocha in 1920 by Serving

Snacks & Peda Later his son Nathalal Hindocha started serving Bhej and

Chat and gave the name Tha Chandubhai Bhelwala

They are five family members involved in the business

More than 25 well experienced staff members


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Products (in store)

BHEL

BHEL JAIN BHEL SPECIAL BHEL CHEESE BHEL GOLDEN BHEL

FARALI ITEMS

FARALI BHEL DAHI FARALI BHEL FARALI DAHI CHEVDO WAFERS DAHI

WAFERS BANANAWAFERS

DAHIVADA

SPECIAL DAHIVADA (FREEZE COLD)

CHAAT

DELHI CHAAT ALU TIKKI CHAAT MEXICAN BASKET CHAAT PAPDI CHAAT

PURI PANI PURI BATETA PURI DAHI-BATETA PURI SEV PURI SPECIAL DAHI SEV PURI

KACHORI

RAS KACHORI DAHI SEV KACHORI SPECIAL CHEESE KACHORI

OTHER ITEMS

TIKHA MORAGATHIA (WITH RAS)


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Services

Provides Fast Food Items like Pizzas,Hotdogs, Sandwiches etc. whose

Quality , Cleanliness gets AGrade

Regular tests and Checks are done on

the raw material and seasoning to

ascertain high quality products to

customers.


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Consumer Segmentation

Will target younger consumers (over 20s),college students,

professionals and employees with an income around 2 lakhsp.a.

Initially will be opening the store in 4 major locations like Juhu,

Shivaji Park, Churchgate and Malad

Customers who frequently visit Fast Food Outlets


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Launch Campaigns

Pre - Promotion Campaigns

Press - Launch

Post Launch Campaigns


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Pre Promotion

Media

Hoardings

News Paper

Radio

Television


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Pre Promotion

Road show

CanterActivity Colleges / Hangouts

Games activity, merchandise and manpower

Lucky Draw

Chandubhai Bhelwala Awareness Question / Answer


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Pre Promotion

Mall Promotion

Rent a space in malls

Set up stall

Brand Awareness

Sampling


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Pre Promotion

CallCentre / BPO

Stall Set up

Sampling as per shifts

Brand Awareness

Merchandise


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Press Conference

Launch in 5 star Hotel

PRAgency involvement

Concept driven

Brand Ambassador / Product Launch


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Sample EventFlow

EVENT FLOW FOR PRESS CONFERENCE

TIME DETAILS

14:15 hrs Press registration starts

14:55 hrs VO

15:00 hrs Compere walks on stage and speaks about the evening

15:05 hrs Compere introduces the laser show

15:06 hrs Lasershow begins

15:09 hrs Laser show ends and compere walks on stage

15:10 hrs Compere introduces the CEO and BA

15:11 hrs Light / Sound show

15:12 hrs LED Splits and CEO And BA walks on stage

15:13 hrs Speech by CEO and BA

15:25 hrs CEO announce the Product Film

15:30 Hrs AV Ends and compere thanks CEO And BA

15:32 Hrs Compere announces the hi coffee session


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Instore Launch

Ribbon Cutting

Rappling

Speech by CEO / BA Announcement of Festival

Dinner with Brand Ambassador


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Postevent

Networking continues

Coffee Festival

IPL Series activity and branding plan

Media Activities

chandubhai bhelwala

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