chandrabhan sharma college of arts, science & commerce ...department of mass media (bmm) sample...
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Chandrabhan Sharma College of Arts, Science & Commerce, Powai
Department of Mass Media (BMM)
Sample Questions Bank for Online Examination – MCQs
TYBMM SEMESTER VI (All Subjects)
Sr. No
Subjects
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Agency Management
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The Principles & Practices of Direct Marketing
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Legal Environment & Advertising Ethics
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Advertising & Marketing Research
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Financial Management for Marketing & Advertising
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Contemporary Issues
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Digital Media
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1.Agency Management Sample Questions
1. Awareness – knowledge – liking-preferences-conviction-purchase defines ____ model
a) Aida b) Hierarchy c) Innovative d) Adoption
2. DAGMAR is defined as ___
a) Defining advertising goals measured advertising results b) Defining advertising gains measured advertising results c) Defining accounting goals measured advertising results d) Defining action goals measured advertising results
3. Awareness – Interest Evaluation –Trial Adoption defines ____ model
a) Innovation adoption model b) Aida model c) Hierarchy model d) Effects model
4. ____ is a comprehensive document prepared by entrepreneur that
consists of the vital information in regards of internal & external factors required to be considered, while starting new venture
a) Business plan b) Marketing plan c) Copy plan d) Ad plan
5. _____ is the method where agency is paid a fixed commission by media
on media bill for media space bought by agency a) Fee system b) Agency commission c) Service charge d) Aor
6. ____ is the method where agency appoints a single agency to buy a space
& time for all their brands a) Agency on record (AOR) b) Fee system c) Agency commission d) Service charge
7. Speculative pitches means ___
a) Presentation b) Copy c) Ad
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d) Negotiation
8. According to Philp Kotler, ____ consists of a diverse collection of incentive tools to stimulate purchase of goods/service
a) Sales promotion b) Public relation c) Logo designing d) Copywriting
9. ____ is implemented when there is high degree of brand loyalty &
demand for the product a) Pull strategy b) Push strategy c) Pull + push strategy d) Communicate strategy
10. ____ is implemented when there is relatively low demand & low brand
loyalty a) Pull strategy b) Push strategy c) Pull + push strategy d) Communication strategy
11. CFB stands for ___
a) Consumer franchisee building b) Customer franchisee building c) Consumer franchisee brand d) Customer franchisee brand
12. Bonus packs/price-off deals/rebates are forms of ___
a) Consumer franchisee building b) Non – consumer franchisee building c) Consumer franchisee brand d) Non-consumer franchisee brand
13. Consumer sales promotion includes ____
a) Sampling /coupons etc. b) Pop c) Trade allowance d) Trade shows
14. Trade sales promotion includes ___
a) Pop b) Sampling c) Premiums d) Games
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15. ____ comprises of free gifts,prizes,etc
a) Premiums b) Pop c) Frequency programs d) Trade allowances
16. ____ is based on lucky draw concept
a) Sweepstakes b) Premiums c) Bonus d) Pop
17. Pop means ___
a) Point of purchase b) Point of programme c) Point of product d) Point of public
18. ____ means repayment of a part of money paid for the purchase
a) Refund b) Rebate c) Sweepstake d) Coupons
19. _______________ is a process that involves research and information
gathering about the client's products and services a) Account Planning
b) Planning
c) Creating an image
d) Public Relations
20. Account planning includes gathering information about the client's
products, services, brand, and ____________.
a) TV commercial
b) Consumers
c) Marketing
d) Employees of the company
21. Account planning plays an important role during
_______________________.
a) TV commercial production
b) Marketing
c) Creative Strategy Development
d) Personal selling
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22. _________________ have to work with the clients and the creative teams
within the agency.
a) Copywriter
b) Designer
c) Business Development Manager
d) Account planner
23. Account planners are responsible for both __________ and
_________________ for the client.
a) Marketing, Public Relations
b) Creativity, Sales
c) Sales, Marketing
d) Research, Creative Strategy Development
24. What has increased the need for research?
a) Planning
b) Account planning
c) Lower sales
d) The rise of the information age
25. Turning information into ____________________ is the essence of good
account planning.
a) Plans
b) Sales
c) Consumer insight
d) Creativity
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2. The Principles & Practices of Direct Marketing
1. Sending a birthday card to consumer is an example of ______. a) Direct marketing b) Advertising c) Radio d) Television
2. One of the advantages of direct marketing Home shopping is fun, convenient and ____________
a. Hassel free b. Innovative c. Inconvenient d. Time consuming
3. _______allows marketers to test and arrive at the most successful combination of direct marketing tools
a. Advertising b. Publicity c. Direct marketing d. Mass Marketing
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4. Response rate is the percentage of people who a. respond to the mailers b. saw your advertisement c. didn't buy d. won’t buy
5. Good relationships start with _____ a. Good marketing b. Good company c. Good customers d. Good fit 6. _____ is a traditional marketing technique.
a. Radio b. Social Media c. Social Media d. Viral marketing
7. _____ refers to the channel by which a product or services is sold.
a) Process
b) Packaging
c) Place
d) Product
8. Billboard and TV advertising, flyer, trade shows, exhibitions, radio, and poster campaigns are the examples of ______.
a) Traditional media b) Non- Traditional media c) Promotion d) Advertising
9. ___________ approach could be regarded as the “ultimate" Direct marketing approach
a) Integrated approach b) Peripheral approach c) Stand- alone approach d) No approach
10. The following are the decision variables in direct marketing: Offer, Creative,
Media, Timing/sequencing ______ a) Measurable b) One-to one communication c) Customer service d) Direct Marketing
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11. The ____________ is the complete proposition made to a prospective customer by the firm selling the good or service
a. Offer b. Approach c. Risk d. Advertising
12. Direct Marketing is more ______ as compared to other marketing methods. a) Cost effective b) Expensive c) Not useful d) Costly
13. ______involves monitoring customers' responses over time, ideally for as long as your relationship with them lasts
a. Customer b. Tracking c. Selling d. Approach
14. A person buying a golf club membership may be induced to buy a set of golf balls to go with the membership is an example of _____.
a. Cross- selling b. Up selling c. Relationship marketing
b. Mass marketing a.
15. _____is the technique of selling additional products to customers who only planned to buy one product
a) Cross- selling b) Up selling c) Relationship marketing d) Mass marketing
16. At the counter you see something else you want - A candy bar or some chewing gum which it's not very expensive and easy to grab Or you're buying a hamburger meal and you upgrade your order to get a big soda and big portion of fries for only a small amount extra this technique is known as Cross selling
a. Upselling b. Mass marketing
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c. Advertising d. Cross selling
17. _______has been used in a business context to describe a customer's willingness
to continue patronizing a firm over the long term a. Sales b. Marketing c. Loyalty d. Business.
18. ROI IS ____
a. Return on Investment b. return of goods c. returns of customers d. return of increase
19. The percentage of people who make a purchase is based on the Response Rate and not the Number of Mailed Pieces is _____
a. Conversion Rate b. Response rate c. Average rate d. Sales rate
20. The strongest aspect of Customer Relationship Management is that it is: _____
a. Very cost effective and productive b. Doesn’t deal with customer experience c. Is less effective and non productive d. Time consuming and costly
21. _____means the marketing activities aimed at building long term relationship
with customers and organization that contribute to the company’s success a. Database marketing b. Database management c. Relationship marketing d. Direct marketing
22. Three stages of consumer lifecycle are_______, customer retention and
customer development. a. Customer loyalty b. Customer acquisition c. Customer potential d. Customer research
23. _______strategy aims to increase the value of those retained customers to the
company
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a. Customer retention b. Customer acquisition c. Customer development d. Customer Loyalty
24. ______is simply the deployment of all marketing communications media
together in a consistent way a. Mass marketing b. Integrated Mass communication c. Integrated marketing communication d. Integrated Sales Communication
25. While calculating LTV the formula I stands for a. net contribution from each year's marketing activities b. discount rate c. the expected duration of the relationship (in years) d. profit
***
3. Legal Environment & Advertising Ethics
1. Advertising is generally criticized because the cost involved in making advertisement are generally--------------
a. High
b. very low
c. medium
d. free.
2. For making advertisement more effective the manufacturers improve------------- and launch new products.
a. old products
b. sold products
c. existing products
d. fixed products
3.In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”- it's an example of-------------
a. Legal Environment.
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b. Rules & Regulations.
c. Law & Order.
d. Discipline & Punishment.
4.Advertising is considered unethical when it degrades substitute products, gives------------------
a. misleading information
b. Truthfulness
c. Deceptive
d. Informative
5.The advertisers use puffing tactics and endorsements from celebrities and for making ads powerful which affect which effect on our------------------------------
a. value system
b. buying system
c. gifting system
d. promotion system
6._____________ are benefit of the advertisements.
a. Product Knowledge Awareness.
b. Product Selling information.
c. Product Buying.
d. Product Description.
7. The advertisement which gives specific message on pressing social matters are known as ________
a. Expensive Advertisement.
b. Professional Advertisement.
c. Cheap Advertisement.
d. Educational Advertisement.
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8. The product influencing factor used in advertisement __________.
a. Featuring Celebrities & Giving Testimonials.
b. Featuring Salesman & Giving Information.
c. Increasing Purchasing Power.
d. Increasing Selling Tactics.
9. Advertisements which use different appeals to lure consumers are __________.
a. Expensive Advertisement.
b. Attractive Advertisement.
c. Manipulative Advertisement.
d. Effective Advertisement.
10. Not making advertisement on racial discrimination, minority or sexist stereotypes is _____.
a. Social Responsibility.
b. Political Responsibility.
c. Religious Responsibility.
d. National Responsibility.
11. _____________ helps companies to build brand, loyalty & develop a personal connection with their customer.
a. CSR
b. HR.
c. PR.
d. ER.
12. The revenue generated by product advertisement helps to enhance _______________
a. Gross Domestic Profit.
b. Gross Income.
c. Gross Profit.
d. Gross Annual Profit.
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13. Fair skin, thin figures, bulky muscles, etc are often used to puffer up an ad to add an X factor and to create-----------------------------
a. An illusion and wrong association.
b. An initiation to sell the product.
c. An impressive expression.
d. An intention to deceive.
14. The advertisement of Pepsodent toothpaste, tries to instil and inculcate the healthy habit of brushing one’s teeth before sleeping in the night is an example of ---------------------
a. Negative manipulative advertisement.
b. Positive manipulative advertisement.
c. Manipulation of purchasing power.
d. Increasing selling habit.
15. “Advertising is a ……………when it dictates what an individual should do, rather than just inform a customer.
a. Persuasion.
b. Inspiration.
c. Encouraging.
d. Negative influence.
16. ------------has traditionally been supported and advocated by a substantial part of the elite intellectual tradition.
a. AIDA model.
b. Cognitive theory.
c. Agenda setting theory.
d. Propaganda Model
17. -------------- is an example where a person formally testifies for a product/service or example
a) Testimonials
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b) Visual Distortions
c) Bait and switch
d) False Promises
18. Fairness cream ads are often based on ---------------------------- to persuade customers to buy their products
a) False Promises
b) Partial Disclosures
c)Comparisons
d) Truth
19. Conditions apply is a form of -----------------------
a) Visual Distortions
b) Bait and Switch
c) Partial Disclosures
d) False Testimonials
20. You see an Ad offering 50% discount when you click on it and try to purchase it ,you realise that it contains shipping charges which increases the total amount making it more expensive .This is an example of
a) Visual Distortions
b) False Testimonials
c) Bait and Switch
d) False Promises
21. The world famous asterisk mark(*)means
a) Signifies Brand Name
b) Conditions Apply
c) to be continued
d) to be sold out
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22. Dove uses ------------------- as a means to make customers but their products
a) Descriptions
b) Testimonials
c) Celebrities
d) Politicians
23. Photo Bleaching is used more often under which method
a) Bait and Click
b) Print Clarification
c) False Promises
d) Visual Distortions
24. The Tablet is no longer available but there is another one which is better but for a higher price is an example of -------
a) Bait and Click
b) Print Clarification
c) False Promises
d) Visual Distortions
25. ------- refers to any business practice or act that is deceptive, fraudulent, or causes injury to a consumer
a) Fraud Practice
b) Business Unethical Trade Practices
c) Unfair Trade Practices
d) Illegal Trade Practices
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4. Advertising & Marketing Research
1. Post testing method includes a. Recognition test
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b. Construction techniques c. Content of a report d. Survey
2. Relating to more than two cues for post testing method is called a. Physiological test b. Brand character c. Direct mailer test d. Triple association test
3. Thanda Matlab coco-cola is a. Audience profiling b. Clutter test c. Aided recall test d. Wastage in advertising
4. Inviting consumers to send back coupon to seek a demo or more details is called a. Inquiries test b. In-Depth interview c. Expressive techniques d. Layout test
5. Additional sales generated by the ads are measured by a. Direct mail test b. Mock magazine test c. Sales results test d. Halo effect
6. Attitude test measures a. Ranking of the advertisements b. Change of existing attitudes or reinforcement towards advertisement c. Errors in the copy of the ad d. Ad spend is done prudently
7. Challenges to pre-testing DO NOT include. a. Consumer Juries b. Interest in the product or the product category c. Interviewer instructions d. Respondents know they are participating in a test
8. Post testing is NOT a. Involves interviewing readers to determine how many remember seeing a particular ad b. Interviewing readers to determine if they read the ad c. Involves interviewing readers to determine what they read about it d. Generating research hypothesis for problems
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9. To assess if advertisement has achieved its objectives, we will use a. Post testing methods b. Literature review c. Sampling Techniques d. Secondary Data research
10. Physiological testing does not detect a. How consumers react to emotional messages with voice pitch analysis b. How consumers react based on physical responses c. Monitor eye movement across print d. Paired comparison testing
11. Advertising research methods do NOT include
a. Halo effect b. Post Testing c. Physiological testing d. Financial planning
12. Neuroscience in advertising research a. Measures brain activity, response to specific products, packaging, and advertising b. Measures problems about nervous system c. Focusses on study of market segmentation d. Helps to create research design
13. Recall test & Recognition test are part of a. Hypothesis building methods for types of research design b. Post testing methods in advertising research c. Data collection methods d. Sampling methods
14. Which research aims to determine an ad’s effectiveness based on consumer responses, feedback, and behaviour?
a. Marketing Research b. advertising Research c. Branding Research d. Pricing Research
15. The first stage where advertising research can take pace. a. Beginning of creation process b. End of creation process c. End of the production stage d. After the campaign has been launched
16. Slogan Testing is the method of which research?
a. Copy Research
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b. Copy Testing c. Pre-testing d. Post testing
17. Creative strategies are presented to respondents in the form of headline, followed by body copy placed on a white card for review.
a. Lay out Test b. Poster Test c. Card Concept Test d. Slogan testing
18. Which testing is conducted to aid Memory recall?
a. Concept testing b. Slogan Testing c. Name Testing d. Card Concept Testing
19. Which test utilizes the ‘projective hypothesis’ by encouraging the respondent to provide the first set of words or associations that comes to mind after their exposure to a stimulus
a. Direct questioning b. Direct mail test c. Statement comparison Test d. Free Association Test
20. Qualitative Interviews are also called as
a. Focus group b. Panel discussion c. Depth Interview d. Group Discussion
21. Pre-testing is done at the
a. Beginning of creation process b. End of creation process c. End of the production stage d. After the campaign has been launched
22. Which method measures the ability of the advertising to generate consumer affinity (liking) for both the advertisement and the brand being advertised.
a. Copy Testing b. Pre-testing c. Copy Research d. Post Testing
23. Locate print Pre-testing method.
a. Paired comparison test
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b. Trailer tests c. Live telecast tests d. Clutter test
24. Which one is Broadcast Pre-testing method?
a. Direct questioning b. Focus group c. Portfolio test d. Trailer tests
25. Which is the greatest limitation of Pre-testing?
a. Ample of concepts b. Halo Effect c. Excellent Recall d. Expert Jury Members
*** 5. Financial Management for Marketing & Advertising
1 Operating Ratio = Cost Of Goods Sold + Operating Expenses Divided By? A. Sales B. Gross Sales C. Net Sales D. Purchases
2 Sales - Cost Of Goods Sold =? A. Profit B. Net Profit C. Profit After Tax
3 Cash Sales Indicates............ A. Receipt On The Spot B. Payment On The Spot C. Payment After A Month D. Receipt After A Month
4 Which Of The Following Is Not Recorded In Cash Budget? A. Sales B. Depreciation C. Purchases D. Wages Paid
5 What Will Be Wages In Cash Budget For January If Paid Half Monthly? Wages for December 10,000 January 15,000 and February 20,000.....
A. 15,000 B. 12,500 C. 45,000 D. 10,000
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6 What Will Be Rent In Cash Budget If Paid Quarterly For June. Rent For May 8000 June 16,000 July 20,000
A. 44,000 B. 16,000 C. 8000 D. 20,000
7 Raw Material Cost Is........................ Cost On The Basis Of Traceability A. Direct B. Indirect C. Factory D. Office
8 Cost Of Fruits In Jam Manufacturing Company Is.................... Cost On The Basis Of Traceability
A. Direct B. Indirect C. Factory D. Office
9 Wages to Factory Watchman Is.................... Cost On The Basis Of Traceability A. Direct B. Indirect C. Factory D. Office
10 Depreciation on Plant and Machinery Is.................. Cost On The Basis Of Functions
A. Selling And Distribution B. Office And Administration C. Factory D. Indirect
11 Technical Directors Fees Is...................... Cost On The Basis Of Functions A. Factory B. Office C. Selling D. Direct
12 For 2016 Working Capital Is 100 Lacs And Sales Is 500 Lacs What Will Be the Working Capital for 2017 If Sales Amounted To 600 Lacs In 2017
A. 100 Lacs B. 200 Lacs C. 120 Lacs' D. 240 Lacs
13 What Will Be the Working Capital If Debtors Is 2 Lacs, Stock 5 Lacs, Creditors 3 Lacs, Bank Balance 1 Lac, Outstanding Expenses 1 Lac
A. 4 Lacs B. 8 Lacs C. 12 Lacs
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D. 3 Lacs
14 If Cost of Goods Sold Is 6 Lacs Operating Cycle Duration Is 3 Months and Cash Reserve Is 50,000 What Will Be The Working Capital
A. 1,50,000 B. 2,00,000 C. 2,45,000
15 If Sales Is 1, 00,000 and Variable Cost Is 60,000 What Will Be the Profit Volume Ratio
A. 60% B. 50% C. 30% D. 40%
16 BEP In Units = Fixed Cost Divided by?? A. Fixed Cost Per Unit B. Contribution C. Variable Cost Per Unit D. Contribution Per Unit
17 If Fixed Cost Is 10,000 Profit 30,000 Profit volume ratio 50% what will be the Margine of safety
A. 60,000 B. 40,000 C. 50,000 D. 80,000
18 Desired Sales = Fixed Cost +??? Divided By PV Ratio A. Desired Profit B. Contribution C. Variable Cos D. None Of These
19 Contribution Margin Is Equal To............... A. Fixed Cost + Profit B. Profit + Variable Cost C. Sales - Fixed Cost - Profit D. None of These.
20 P/V Ratio Is an Indicator Of A. The Rate at Which Goods Are Sold B. The Volume of Sales C. The Volume of Profit
21 If Sale Price Are ₹ 16 per Unit, Variable Cost ₹ 12 per Unit And Fixed Cost Are ₹ 60000, the Breakeven Point Will Be
A. 10000 Units B. 30000 Units C. 15000 Units D. 45000 Units
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22 Fixed Cost Is ₹ 21000 Variable Cost ₹ 2 Per Unit And Selling Price ₹ 5 Per Unit Profit is ₹ 30000. The Margin of Safety Will Be
A. ₹ 35,000 B. ₹ 45,000 C. ₹ 25,000 D. ₹ 50,000
23 Find out Contribution If Fixed Cost Is ₹ 90,000 And Sales Is ₹ 5, 00,000 And Profit Volume Ratio is 30%
A. ₹ 1,50,000 B. ₹ 1,20,000 C. ₹ 1,30,000 D. ₹ 1,40,000
24 The Budget Is______________ A. A Post - Mortem Analysis B. A Substitute of Management C. An Aid to Management D. None of These
25 Which of the following is not an advantage of Budgeting?? A. Time consuming B. Planning C. Monitoring the performance D. Improve decision making
*** 6. Contemporary Issues
1. Which one of the following is the major threat for biodiversity?
A. Reduction in the cutting of trees B. Increase in the number of trees C. Climate change D. Balance in the predator and prey in forests
2. Which of the following is not a natural cause of global warming? A. Glacial retreat B. Movement of cluster plates C. Earth temperature D. Volcano eruptions
3. The renewable Energy Power Sector includes A. Environment programs B. Small hydropower programs C. Afforestation programs D. Reforestation programs
4. The depletion of the ozone layer is caused by A. Carbon dioxide B. Nitrous oxide C. Methane
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D. Chlorofluorocarbon 5. Air pollution is caused by
A. Sulphuric acid B. Carbon monoxide C. Nitrogen dioxide D. Fluorocarbons
6. What is the full form of UNFCCC? A. United Nations Framework Convention on climate Change B. United Nations Framework Climate Change Convention C. United Nations Formation of Convention on climate Change D. United Nations Conference on climate change
7. Kyoto Protocol is related to A. Reduction in Greenhouse gas emission B. Sustainable development C. Protection of flora and fauna D. Human Rights
8. Narmada bachao andolan is an. A. Movement for rights B. Movement for development C. Environmental movement. D. Environment Education programme
9. The CRZ Act divided India’s coastal zones into --------zones A. Six B. Three C. Four D. Five
10. The concept of the Human Right is based on the concept that all human beings are
A. Equal in Status and Rights B. Equal in Education and Rights C. Equal in Dignity and Rights D. Equal in Law and Rights
11. What is the main provision of DRD? A. Improve the well-being of children B. To protect women C. To improve the well-being of the entire population and all human
beings D. To improve the development of country
12. CRC- is the 1st legally binding international instrument to A. incorporate human rights to protect women B. incorporate human rights to protect Children C. Incorporate rights for freedom D. Incorporate right to freedom of speech
13. Which of the following rights are a special provision for women as per the CEDAW?
A. Right to Equality,
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B. Provisions under Factories Act C. Freedom of speech, D. Education rights
14. Legislative measures pertaining to children are: A. Compulsory education for children above 18yrs B. Prohibits employment of children in hazardous factories below the age
of 14yrs C. Children are allowed to work anywhere D. Children are allowed to work in Bric-kilns
15. What does PCPNDT stand for?
A. Post-conception and pre-natal diagnostic technique
B. Pre-conception and post-natal diagnostic technique
C. Pre-conception and pre-natal diagnostic technique
D. Post-conception and post-natal diagnostic technique
16. RTI Act 2005 came into force on
A. 12 October 2005
B. 15 August 2005
C. 15 June 2005
D. 1 November 2005
17. THE WHISTLE BLOWERS PROTECTION ACT, 2011 does not require
A. The provisions of this Act shall apply to all the government bodies
B. Provide adequate safeguards against victimisation of the person
C. Receives complaint against a public servant and misuse of authority
D. Extends to all states of India including J & K
18. White collar crime includes
A. Embezzlement and tax fraud
B. Pollution
C. Mislabelling
D. Violation of health and safety regulations
19. __________ is a member of communist guerrilla group
A. Communist
B. Naxals
C. Terrorists
D. Anti-Social elements
20. The AFSPA was passed on 18 August:
A. 1958
B. 1959
C. 1960
D. 1961
21. The only state where prominent insurgency is active
A. Nagaland
B. Manipur
C. Assam
D. Tripura
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22. IT Parks in MIDC are located at
A. Waluj near Aurangabad
B. Airoli Knowledge Park, Navi Mumbai
C. Butibori 5 Star MIDC, Nagpur
D. Avadhan MIDC, Dhule
23. SEZ covers a broad range of
A. Export Processing Zones
B. Industrial Business zones
C. Free Travel Zones
D. International Trade zones
24. Under the National Food Security Bill, the --------------------- do not have the
right to identify the beneficiaries, or make efforts for giving better food security.
A. State Government
B. Local Government
C. Central Government
D. Collation Government
25. Which ONE of the following is NOT the social impact of illegal immigration?
A. Crisis of identity
B. Environmental improvement
C. Difficult to identify the illegal migrants
D. Community tension
***
7. Digital Media 1.Which of the following is a benefit of using relevant ads and landing pages?
a.Increased cost for ad placements
b.Higher ad positions on the search results page
c.Higher cost per clicks on your ads
d.Ads that will ensure more purchases
2.Which of these is an important factor in the paid search auction system?
a.How famous your brand name is
b.How cool your logo is
c.How long your business has been around
d.How relevant your ads are
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3.Why are search engines a great place for a business to be found?
a.People pay to use search engines, so there is a wealthy customer base there
b.People who search are actively looking for information, products or services
c.Search engines are a big trend these days
d.Search engines guarantee new customers
4.Which of the following is an example of a ‘call to action’ on a website?
a.A list of phone numbers customers can use to get in contact with you
b.A ‘Get directions to our store’ button which when clicked, redirects to a map
displaying directions to the store based on the customer’s current address
c.An icon button that takes the customer to your social media accounts
d.A hotline phone number that helps users complete their purchases
5.What is a unique user?
a. An individual computer that accesses a website.
b. A person that looks at the homepage of a website.
c. Someone that clicks on an ad.
d. A really weird dude.
6.a fast website that responds very well to user interactions by being compatible with
multiple devices and browsers.
A. SMM B. SEO C. DA D. RWD
7.What is the name of the latest major change in functionality added to Facebook?
A. Farmville
B. Timeline
C. Newsfeed
D. Privacy
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8.Of the following website functions, which is the most important?
A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page
9.A portal which is normally run by a consortium of buyers in order to establish an
efficient purchasing environment is a:
A. B2B independent e-marketplace.
B. buyer-oriented marketplace.
C. supplier-oriented marketplace.
D. vertical and horizontal e-marketplace
10.Which of the following is NOT a creative best practice?
a.Including all the product/offer details in the ad
b.Using multiple creatives
c.Using a strong call-to-action
d.Linking the ad to a relevant webpage
11.For making advertisement s more effective, the manufacturers improve
_____________ and launch new products.
(a) Existing products
(b) Advertisement style
(c) Marketing channel
(d) Sponsors
12.Which of the following would be leveraging both social network and traditional
marketing?
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a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there
is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
13.Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
14.What is a "vlog"?
a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
16.What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
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17.Larger social networking sites
a.will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
18.One advantage a non–profit has when opening a private social network is. |
a. its tax exempt status makes the start up cost of a private social network more
affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
19.Social networks have an enormous information sharing capacity. As such, they are
a great distribution channel for ________
a.customer feedback
b.viral content
c.exclusive coupons
d.marketing messages
20.which is not the types of Google Algorithms?
a.Penguin Algorithm
b.Pigeon Algorithm
c.Parrot Algorithm
d. Panda Algorithm
21.This operates algorithmically or using a mixture of algorithmic and human input
to collect, index, store, and retrieve information on the web (e.g. web pages, images,
information, and other types of files). It makes the information available to users in a
manageable and meaningful way in response to a search query. This is referred to as:
a.Banner ads.
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b.Pop-up ads.
c.A search engine.
d.Apps.
22.Fees paid by advertisers to online companies that refer qualified potential
customers or provide consumer information where the consumer opts in to being
contacted by a marketer. This is referred to as:
a.Lead generation.
b.Search.
c.Rich media.
d.Social media marketing.
23.____________ occurs when a search engine company charges fees related to
inclusion of websites in their search index.
a.Contextual search.
b.Site optimization.
c.Paid inclusion.
d.Paid listing
24.The rise of ___________ has led marketing to evolve away from a hierarchical one-
sided mass communication model towards more participatory technologies (e.g.
social channels and online communities).
a.Website.
b.Social media.
c.Web 1.0.
d.Web platform
25.What is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
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d. Testing via 2 mediums, such as radio and television
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