Champions of Our CauseChampions of Our CauseCharitable Giving to the DMCCharitable Giving to the DMC

Corporate Development Operations DepartmentDetroit Medical Center©November, 2009

Charitable giving to the DMC is Charitable giving to the DMC is essential to help us:essential to help us:

Invest in new programs, services, Invest in new programs, services, equipment and researchequipment and research

Maintain quality facilitiesMaintain quality facilities

Provide quality care to our patientsProvide quality care to our patients

Improve the health of our communityImprove the health of our community

Development (fundraising) staff at Development (fundraising) staff at corporate and each of our hospitals are corporate and each of our hospitals are responsible for raising funds for responsible for raising funds for equipment, programs and construction equipment, programs and construction projects at the DMC.projects at the DMC.

In order for DMC to be successful in In order for DMC to be successful in

fundraising, physicians and employees fundraising, physicians and employees need to be knowledgeable of, and actively need to be knowledgeable of, and actively support, development activities.support, development activities.

Physicians and employees can helpPhysicians and employees can helpraise funds for DMC hospitals by:raise funds for DMC hospitals by: 1. Giving to the annual employee campaign1. Giving to the annual employee campaign and to capital campaigns;and to capital campaigns; 2. Attending or volunteering at DMC fundraising2. Attending or volunteering at DMC fundraising events;events;

3. Identifying grateful patients who might be3. Identifying grateful patients who might be interested in making donations to DMCinterested in making donations to DMC hospitals.hospitals.

Grateful patients are key toGrateful patients are key tosuccessful fundraising:successful fundraising: The Advisory Board research indicates thatThe Advisory Board research indicates thatgrateful patient programs are one of the mostgrateful patient programs are one of the mosteffective tools in healthcare fundraising.effective tools in healthcare fundraising.

Why do patients give?Why do patients give? 1. They believe in the mission of the hospital;1. They believe in the mission of the hospital; 2. They want to show gratitude to the hospital, physician,2. They want to show gratitude to the hospital, physician, or staff;or staff;

3. They want to make a difference in their community;3. They want to make a difference in their community;

4. They share a vision for future human needs;4. They share a vision for future human needs;

5. It meets their own psychological needs;5. It meets their own psychological needs;

6. They are asked to give.6. They are asked to give.

Question:Question: What is one of the easiestWhat is one of the easiestways for you to help us raise moneyways for you to help us raise moneyfor your hospital and their programs?for your hospital and their programs?

Answer:Answer: By meeting with your hospital’sBy meeting with your hospital’sChief Development Officer to discussChief Development Officer to discussgrateful patients and other ways you cangrateful patients and other ways you canmake a lasting gift to the hospital.make a lasting gift to the hospital.

Confidentiality:Confidentiality: We are HIPAA compliant – all patients are We are HIPAA compliant – all patients are

provided a patient privacy consent form prior provided a patient privacy consent form prior to admission that includes a statement that to admission that includes a statement that they may be contacted for purposes of they may be contacted for purposes of fundraising.fundraising.

Also, all fundraising communications to Also, all fundraising communications to

patients (written and e-mail) have an ‘opt patients (written and e-mail) have an ‘opt out’ option from receiving these types of out’ option from receiving these types of materials.materials.

Our medical staff have told us, theOur medical staff have told us, themajor reason people don’t give tomajor reason people don’t give toan organization is because theyan organization is because theyare not asked.are not asked.

Please click this link to view the ‘Turn Grateful PatientsPlease click this link to view the ‘Turn Grateful Patientsinto Miracle Workers’ video:into Miracle Workers’ video:

http://intraweb/main_dmcinfo/cac/GPvideo.htmhttp://intraweb/main_dmcinfo/cac/GPvideo.htm

Please call DMC Corporate Development office at Please call DMC Corporate Development office at 313.578.2260313.578.2260,,if you have any questions. Your hospital Chief Developmentif you have any questions. Your hospital Chief Developmentofficers are:officers are: Children’s Hospital of MichiganChildren’s Hospital of Michigan Patrick KellyPatrick Kelly

313.745.5423313.745.5423 Detroit Receiving HospitalDetroit Receiving Hospital Juanita ReidJuanita Reid 313.966-0236313.966-0236

Harper University/Hutzel Women’s/DMC Surgery HospitalsHarper University/Hutzel Women’s/DMC Surgery Hospitals

Sally NyhanSally Nyhan 313.966-313.966-93289328

Huron Valley- Sinai HospitalHuron Valley- Sinai Hospital Sharona ShapiroSharona Shapiro

248.937.3627248.937.3627

Rehabilitation Institute of MichiganRehabilitation Institute of Michigan Terry Ahwal Terry Ahwal 313.745.9817313.745.9817

Sinai-Grace HospitalSinai-Grace Hospital Katie Spillane-KnightKatie Spillane-Knight

313.966.3508313.966.3508

DMC Corporate Giving Department web address:DMC Corporate Giving Department web address:

www.dmc.org/givingwww.dmc.org/giving

Thank You:Thank You:

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