Champion Meal Aseel Tawbe - 9270

Lateefa Al-Nekhilan - 9110

Khadijah Al-Mohammad - 8871

Organic

Healthy

Fast

We are working on reducing the rate of children obesity in

Kuwait by providing healthy kids meal in a vending machine.

• The form of food will be appealing to kids. The food will be presented in a colorful box with a gift which will encourage kids to buy and eat healthy.

• We are going to mix joy and health in one box.

What will be Done?

• Website

• Social media (Twitter, Instagram & Facebook)

• Flyers (marketing material)

• Business plan

• Project report

Ministry of Health Statistics (2014)

* Percentage of children obesity depend on age

The main idea here is to encourage parents to be aware of obesity and learn more about it and how to prevent it from happening to their children.

Opportunity

market size Market segment

• Our customers are parents who are willing to persuade their children to buy and eat healthy by them self.

• There is no vending machine in Kuwait that sells healthy kids meal.

• We are going to serve the meal in a way similar to fast food kids’ meal but in a different concept which is healthy.

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Social Responsibility

1. Decrease in obesity percentage

2. Aiming for a healthy generation

3. Less Diseases

Business Model Sustainability

First Year Second Year Third Year Total

Vending

Machine1,000 K.D 5,000 K.D 10,000 K.D 16,000 K.D

Delivery Fees 1,200 K.D 1,200 K.D 1,200 K.D 3,600 K.D

Salaries 7,800 K.D 7,800 K.D 7,800 K.D 23,400 K.D

Supplies 3,360 K.D 3,360 K.D 3,360 K.D 10,080 K.D

Cost Projections

First Year Second Year Third Year Total

Cost 13,360 KD 17,360 KD 22,360 KD 53,080 KD

First Year Second Year Third Year Total

Sales 12,577.5 KD 20,280 KD 30,875 KD 63,732.5 KD

Revenue Projections

First Year Second Year Third Year Total

Profit (782.5) K.D 2,920 K.D 8,515 K.D 10,652 K.D

Break Even

The break even point will be reached in the

second year.

Problem• Obesity.• Families cannot cook

daily the best full healthy meal for their kids.

• If families decided to cook a healthy meal, kids wont be able to eat it, because of the way it looks like, in addition kids gets bored in a fast way.

• It will cost families a big amount of money.

Solution• Delivering to the

audience a full healthy meal will reduce obesity.

• Our way of packaging and preparing the meals will help kids to eat healthy food.

• We use the best ingredients, with the most appropriate cost.

Unique Value

Proposition• We have a big

variety of meals.• Meals are packed in

an attractive way that would draw the audience.

• We also give a toy with every meal that others doesn’t do.

Unique

Advantage• The unique way of

packing the meal.• How it attract the

audience. • It doesn’t cost much,

it is affordable. • Day by day

preparing.

Customer

Segments• Our segment

(children).• Age between 4-12• Likes burgers,

nuggets, pasta, pizza, fruit salad, corn, colorful food and drinks.

• Dislikes raw vegetables, broccoli, some kind of fish, traditional food and spicy food.

Key Activities• Marketing: we will be

dealing with mother care and baroue.

• These shops will give the parents a coupon with every purchase, to get a free meal from us (introduce the product).

Channels• Website. • Ordering by phone. • Social media (Twitter,

Facebook and Instagram).

Cost Structure• Vending machine.• Supplies (Food supply such as beef, chicken and vegetables)• Packaging.• Renting a car.• Advertising.• Paying salaries (Cook, Driver, Dietitian, Workers).• Expanding in the future.

Revenue Streams• Selling our product by vending machines.• Dealing with schools and provide for students the meals.• Catering kids parties.• Delivering to anywhere that the customer asks us to deliver.

What we have done

• Started our market research.• Checked various machine programs that are easy and

friendly for kids usage.• Spotted various locations where the machines can be

allocated.• Checked various warehouse that will be suitable for the

business • Our package samples are now in process. • Our menu flyers are ready. • Our website and social media accounts are ready to use

What we will do to turn it to real business

• Commercial License (ministry of health/ Municipality)

• Purchase of vending machines

• Locations rent/ commissions

• Vending machine maintenance

• Employ (chief/ dietitian / assistant / driver )

• we will place more vending machines in different places

• catering service

• contract with schools to provide meals

• Instagram http://instagram.com/champion_meal

• Twitter http://twitter.com/champion_meal

• Facebook http://web.facebook.com/Champion-Meal-1525158104456785

• website link: http://gust0008871.wix.com/championmeal

Thank you for listening