challengesand opportunitiesforayurveda- international business meet second session at global...
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Challenges and opportunities for ayurveda- International Business Meet second session at Global Ayurveda Festival By - Dr. S Sajikumar Chief Physician & Chairman- Dhathri Ayurveda Pvt LtdTRANSCRIPT
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Challenges and Opportunities for Ayurveda Products
Dr.S.SajikumarChairman & Managing Director
Dhathri Ayurveda
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Agenda
• Overview• GROW Framework• MED Factors
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Overview
• Global herbal product market US$ 80 billion.• To grow to US$ 5 trillion by 2050• India’s Ayurveda Industry value US$ 2 billion• 30 plus product companies with over US$ 1
million turnover• Kerala’s contribution about US$ 200 million
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Challenges: GROW factors
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GROW Factors - Globalization
“The foremost challenge is to make Ayurveda a globally accepted medicinal system”
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GROW Factors - Responsible business
“Holistic quality, efficacy and effectiveness guidelines to befit Ayurveda’s holistic approach”
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GROW Factors - Organizational approach
“Answer lies in brand development and marketing”
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GROW Factors - Wealth sharing
“Corporate social responsibility, the new core competence for the industry”
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Opportunities: MED drivers
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MED Drivers
Market Segmentation
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MED Drivers
Economies of One
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MED Drivers
Digital health business