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Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

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Page 1: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence

Apri

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Adi RegevAVP, Sales Development

Page 2: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Challenges in Convergence

Delivering multimedia services across fixed and mobile accesses.

Augmenting multimedia services – including voice, pictures, text and video - to existing services.

Utilizing and reusing a common core and control, to the fixed, mobile and cable communities.

Preserve quality and interoperability of telecoms with the quick and innovative development of the Internet.

Mixing-and-matching equipment and applications from multiple vendors

Handle non-standardized services in a standardized way – ensuring the interoperability, access awareness, policy support, charging, security and quality of service functionality

Interworking with existing networks

Enabling users to enjoy converged multiple services regardless of access network and device (access-independent)

Enabling mobile users to access their personal set of services wherever they roam, whichever operator network they are connected to.

Page 3: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

The Magic Potion…

IMIMSS

Page 4: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

IMS in a Nutshell

The IP Multimedia Subsystem (IMS) standard defines a generic architecture for offering Voice over IP and multimedia services.

International standard specified by the 3GPP/3GPP2 being embraced ETSI/TISPAN.

Supports multiple access typesGSM, WCDMA, CDMA2000, Wireline broadband access and WLAN.

For UsersEnable person-to-person and person-to-content communications – including voice, text, pictures and video.

For OperatorsDefines a horizontal architecture - service enablers and common functions can be reused for multiple applications.

Specifies interoperability and roaming, and provides bearer control, charging and security.

Well integrated with existing voice and data networks - makes IMS a key enabler for fixed-mobile convergence.

Page 5: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

IMS in a Nutshell

Enables services to be delivered in a standardized, well-structured way.Provides a future-proof architecture

Simplifies and speeds up the service creation and provisioning process…while enabling legacy interworking.

For fixed and mobile operators there are benefits of introducing the IMS architecture today

On longer term, IMS enables a secure migration path to an all-IP architecture that will meet end-user demands for new enriched services.IMS becomes a preferred

solution for fixed and mobile operators’

multimedia business.

Page 6: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

A Simplified IMS Converged Network (Service Focus)

Page 7: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Simplified view of the IMS architecture

Page 8: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

IMS Layers

The Application/Service layer Comprises application and content servers to execute services for the user. Generic service enablers are implemented as services in a SIP Application Server (AS).

The Control layerComprises network control servers for managing call or session set-up, modification and release.The most important – the CSCF (Call Session Control Function), also known as a SIP server.Contains a full suite of support functions - provisioning, charging and operation & management (O&M).Interworking with other operators’ networks and or other types of networks is handled by border gateways.Media Resource Function (MRF) – Control and Process Media Stream

The Access/Trasport layerComprises routers and switches, both for the backbone and the access network

Page 9: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

RADVISION offering in IMS

Page 10: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

SCOPIA Interactive Video Platform

The Interactive Video Platform is designed to enable:Rapid multiple video service creation on a single platform to ensure future-proof for investment protection (IMS ready)Scalable growth from trial to servicing thousands of subscribersEnhancement of the visual communications experience with advanced video processing capabilitiesSeamless integration with back-end systemsConnectivity to any network and device

Quick, Efficient, Flexible and Future Proof

Page 11: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

IVP - Detailed Architecture

MSPMSP

MCUMCU

MCU(VxWorks

Blade)

Network camera

IP softphone

MSP(Linux)

IVP Controller(Linux)

Web Application Server

H.324/M Gateway

Interactive Video Platform

XML API XML API RTSP

RTSP

Streaming Server

Content

SIP

Standby Controller(Linux)

Conferencing

XML API

B2BUA(Linux)

V2XML / HTTP

IP endpoint

RTSP

Network File Server

Content

RTSP

NFS

Video Portal / Video IVR

Video Chat

SIP

SIP

SIP

LegendMCU – Multipoint Conference UnitMSP – Media Streaming ProxyB2BUA – SIP Back to Back User Agent

Page 12: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

The API – V2XML over HTTP

The Interactive Video Platform behaves like a browser – it issues a HTTP GET request and fetches a V2XML page

Pages can be static, or dynamic - written with standard web technologies such as cgi, asp, jsp, php etc.

Caller ID & other parameters are passed in the HTTP request – application can use it for database access, personalization etc.

MSPMSP

MCUMCUMCU MSP

Controller

Web Application Server

Interactive Video Platform

XML API XML API

H.323

Standby Controller

Application 1

DB

XML API

B2BUA

V2XML pages

Application 2

V2XML pages

HTTP GET V2XML

Page 13: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

What can be controlled with V2XML?

Call controlMake calls, answer/reject callsCalled ID, presentation/restrictionHandle audio/video channel connectionsConferencingConnect between sessions

Media controlVideo & audio playback (files, announcements, RTSP)Audio & video recordingVCR controls (pause, resume, skip)DTMF detection & generation, digit collectionVideo layout control, map video to regions, mute/unmuteText overlaid on the video

Page 14: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Applications Architecture in IVP

J2EE AS

Interactive Video

Platform

3G

Co

nf

SIP

RTP

App Policies

Web ApplicationsServer

Operator’s Back-end

Billing

Authentication

User Profile

Control

NMSV

RB

T

M-L

ea

rnin

g

Co

mm

Ch

at

Po

rta

l

Web Server App GUI User Web- Conf control- Self provisioning

Administrator Web- Configuration- Provisioning

Page 15: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Three categories of available applications

Live Interactive Visual CommunicationsMobile VideoconferencingMobile CommunitiesM-learningSurveillance

Content Access Video Portal3GTubing

Network and Call Center solutionsVideo Ringback ClipiCONTACT

Page 16: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Mobile communities and Video Chat

Moderated video communities allow members to enjoy video communities on any fixed-mobile video enabled deviceThe moderator has complete control of the community

Invite the VIP or guest speakerControl the video layoutAllow a member to speakStream live or stored video into the session

Members can request to speak via their handset’s key padIntegration with back end systems

Page 17: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Great User Experience: Entering a video community session

Dial Service No. *155

Page 18: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

The moderator’s screen and interaction

Page 19: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Remote m-Learning brings the classroom to anyone with a fixed-mobile video enabled deviceStudents can request to speak via their handset’s key padThe professor has complete control of the community

Control the video layoutAllow a student to speak

Integration with back end systems

Mobile Video m-learning

Page 20: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

M-learning, Student interaction

Professor can mute and unmute

Student can ask a question

Indication to Professor that

Student requests to

speak

Page 21: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Mobile Videoconferencing

Intuitively start or join a spontaneous or planned video conference from your mobile phone with an interactive video IVREnjoy a wide range of conference control options from your 3G mobile key pad Personalized settings including default layouts, phonebooks, waiting room clips and moreIntegration with back end systemsAPI available for customization and integration

Page 22: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Video Portal

Content retrieval and access to multiple visual communication services

Easily access a central video portal

Navigate with keypads to the desired service

Control a surveillance camera

Bi-directional video services with picture in picture, text overlays, multiple views and more…

Live or recorded video content

Page 23: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development

Join the VideoMojo Contest !

Bring your own Mojo to the world of visual communications.

Submit your unique idea – one that you believe will shake up and impact the communications arena .

RADVISION will host the VideoMojo enabling you to develop and deploy compelling video applications.

When?Official registration and idea submission: -> July 2007Initial screening of participants: August 2007Training, development and testing: September 2007Announcement of contest winner: TBD

Page 24: Challenges and Solutions for Broadband Wireless and Wireless/Wireline Convergence April 2007 Adi Regev AVP, Sales Development