Competing for talents, logistics as employer

QUEK Keng LiangChairman,Singapore Logistics Association

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1. Promote, protect and develop a sound logistics industry

2. Represent members’interests

3. Market Singapore as a hub of choice

Greater Greater RecognitionRecognition Unified Unified

Industry Industry VoiceVoice

Resource Resource DevelopmentDevelopment

• Founded on 1973 as Singapore Freight Forwarders Association

• 1999 renamed Singapore Logistics Association

• Celebrate 40th Anniversary this year

• Hosting FIATA World Congress 2013

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Through the Years

Human Capital Challenge

Manpower Realities

} Low unemployment rate; tight labour market

} Graduates - ample job opportunities

} Talent is getting scarce

} Demand exceeds supply

} Aspiration, affluence hindrance

} Less than favourable perception of logistics

StrategiesWe Can MovementA Moving Story

Supply Chain Book

Branding Outreach

Facilitate Nurture

Career Fair/Open HouseSupply Chain ChallengeYoung Professionals Day

Joint DegreeScholarshipInternshipCareer Portal

OJTSME STP

APPROACH TO TALENTS

Raise AwarenessRouse interestRethink potential

APPEAL TO COMPANY

Make-upMake knownMake overtures

Industry Branding

We Can Movement• Branding of Singapore Logistics

• Launched on 6 Sept 2010

• Strong support from key stakeholders

• Aim: Raise profile of Logistics industry

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Industry Branding

We Can Movement – Our Manifesto

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Industry Branding

• 4 episodes aired in Feb 2011 (view - www.sla.org.sg)

• A Channel NewsAsia production showcasing logistics capabilities:

– Infrastructure

– Events & Exhibitions

Good Viewership (Source: Kantar Media)

– 214,000 (base : 4,178,000 aged 15 and above)

– 41,000 (base : 961,000 PMEB in Singapore )

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- Consumer Logistics

- Specialised Logistics Solutions

Industry Branding

Book Project SLA/UniSIM

• Managing Logistics & Supply Chains in Challenging Times : Insights from Singapore Cases

• Based on the 4-episode documentary “The Moving Story”

• Book to be launched at FIATA Singapore 2013

Industry Branding

Outreach

Roadshows & trade fairs to promote the industry:

• Bi-annual exhibition, Asia Pacific Maritime

• Republic Polytechnic Open House

• GPS Shootout Competition

• Aviation Open House

• Republic of Singapore Air Force Open House

• UniSIM Open House

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Outreach

Outreach

Supply Chain Challenge•Raise awareness and understanding of logistics industry•Case Competition amongst 5 polytechnics•Students/logistics companies interactions

Young Logistics Professionals Day14 October 2013 @ FIATA Singapore 2013

• Meeting platform - industry, YLPs

•Global trends in logistics

•Showcase Young Logistics Professionals• International – YIFFY Regional Award

Winners• Local – Supply Chain Challenge

•Showcase SMEs

Outreach

Nurture

4TLA granted a 4-year renewal as a Private Education Institute

424 Feb 2012 to 23 Feb 2016

Specialist Training Programmes (validated by FIATA)

•Diploma in International Freight Management

•Diploma in Integrated Logistics Management

•Advanced Diploma in Supply Chain Management

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TLA Suite of Programmes

Nurture

SLA Scholarship

• Objective: To groom and retain talents within the industry

• Members/SLA/Agency collaboration/funding

• 18 awarded 2007-11

• Second tranche : 2013-15

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Nurture

UniSIM - BSc in Logistics & Supply Chain Management}Jointly developed with SLA

}First in local history

}Graduates of TLA Higher Diploma in Supply Chain Management may gain entry to the degree programme

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Nurture

UniSIM - BSc in Logistics & Supply Chain Management}Pioneer Intake graduated in October 2012

}SLA Gold Award winner

- Mr Yee Cheng Foong, SLA Scholar

- Employee of Keppel Logistics Pte Ltd

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Facilitate

Make Everything Possiblewww.sla.org.sg

Singapore Logistics Career Portal

Make Everything Possible

Singapore Logistics Career Portal

On-The-Job Training

Economic Development Board • Member companies , DHL and YCH, offer on-

the-job training for their supply chain managers.

• Focuses on – building new know-how on the operating landscape

– harnessing opportunities for pan-Asian supply chain optimisation.

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SME Talent Programme

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Helps SMEs attract local talents from the Polytechnics and Institutes of Technical Education (ITEs)

Sponsors students’ study awards and job opportunities upon graduation.

SME Talent Programme

SCOPE

– Offer study awards

• students’ remaining year(s) of study (school fees, allowance and sign-on bonus)

– Bundle employment as part of a two-year bond

– Provide on-the-job and relevant training opportunities to recipients after graduation

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Make Everything Possible