THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

January 16, 2020 Memorandum #2020-09 TO: askHRgreen.org: Fats, Oils and Grease Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner RE: askHRgreen.org: Fats, Oils and Grease Subcommittee Meeting – Tuesday, January 21, 2020 This is to call the next meeting of the askHRgreen.org: Fats, Oils and Grease Subcommittee for Tuesday, January 21, 2020. The meeting will begin at 9:30 a.m. and will be held at the Newport News Public Works Office located at 511 Oyster Point Road, Newport News. In the event you are unable to attend, please let us know. Comments and suggestions based on this agenda package are welcome. The Agenda for the meeting is as follows:

1. Meeting Summary The meeting summary for December is attached for your review and information.

Attachment 1

Action: Approve the meeting summary.

2. askHRgreen.org Events

The current listing of outreach events is as follows:

*Need volunteers for this event.

Action: Based on discussion.

3. Printing & Promotional Materials The Committee will review an updated “No Grease” sign/sticker design and quotes and discuss order quantities for the following materials: toilet squeezers, wash cloths, magnet clips, Down the Drain brochures, and What Not to Flush stickers.

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day* Norfolk

1/25 Jam'n Jamz Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

3/27 - 3/28 Great American Cleanup* Hampton Roads

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Go Green Market Yorktown

4/18 Virginia Living Museum Earth Day Festival Newport News

4/22 Poquoson Earth Day Poquoson

TBD Newport News Ship Building Health and Safety Expo Newport News

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL J. HIPPLE CHAIR. ANDRIA MCCLELLAN, VICE CHAIR. RANDY KEATON, TREASURER

Action: Based on discussion

4. Recap - Grease Interceptor Whisperer Training The Committee will discuss takeaways and next steps from the recent Grease Interceptor Training Course with Ken Loucks (“The Interceptor Whisperer held on January 14. Action: Based on discussion.

5. FOG Certification Site & Commercial Outreach HRPDC staff will provide any status updates on development initiatives for the HRFOG.com certification website. The Committee will also review updates to the HGI Cleaning Guide – attached. Attachment 5

Action: Based on discussion. 6. FOG MOA

HRPDC will provide an update on the status of the FOG GCD Enforcement MOA.

Action: Based on discussion. 7. Roundtable Committee members should share any information or discuss any current issues with

their FOG programs. Action: Based on discussion. 8. Staff Reports Budget – The current FY20 budget is attached for review and discussion. Digital Marketing Report – The report for December is attached for review and

discussion. Attachment 8A, 8B Action: Based on discussion.

Next Meeting – Tuesday, February 18, 2020 at 9:30 a.m. in Chesapeake.

askHRgreen.org | FOG Education Committee Meeting Summary Tuesday, December 17, 2019 HRPDC – Chesapeake Attendees: Jerry Hoddinott, CH Lindsay Dierks, NO Amanda Albright, HRSD Chad Krejcarek, PQ Amy Zieman, YK E'Laura Conrad, NN Tom Fauber, JCSA Lacie Weaver, HRSD

Brent Werlein, VB Regina Duncan, HA Cathy Filipowski, CH Kate Bernatitus, NN Randy Estness, YK Katie Cullipher, HRPDC Rebekah Eastep, HRPDC

The summary for the meeting is as follows: 1. Meeting Summary

The November meeting summary was reviewed and approved. ACTION: Meeting summary approved.

2. askHRgreen.org Events

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Hold for Sam McNeil Yorktown

4/22 Poquoson Earth Day Poquoson

4/27 Virginia Living Museum Earth Day Festival Newport News

TBD Newport News Ship Building Health and Safety Expo Newport News *Volunteers needed to support attending this event.

The spare tire of the askHRgreen.org trailer came loose causing damage to the front of the trailer. Superior Trailer has pounded out damage and installed a reinforcing beam to provide extra support for a cost of about $73 per Committee. Volunteers will be needed for MAHSC and 2020 home shows. Regina Duncan will volunteer 10 am to 6 pm on the Saturday of the peninsula home show. Great American Cleanup – the askHRgreen.org Recycling & Beautification Committee is hosting a two-day cleanup initiative for the Great American Cleanup. Committee members were

Attachment 1

encouraged to hold local departmental community cleanups in support of this event or during April for Earth Day. The Committee discussed a variety of outreach opportunities for 2020:

Admirals or Tides game sponsorship Comic Con Virginia Beach Something in the Water

Action: HRPDC staff will send out a request for volunteers for upcoming events.

3. Printing & Promotional Items The Committee reviewed current inventory levels of all printed and promotional materials and requested quotes for the following items:

Down the Drain brochures – order 5,000 Toilet squeezers Wash clothes Magnet clips No grease sign as sticker – update artwork to add food/dairy and multiple languages What not to flush stickers – round artwork from wash clothes

HRPDC staff has also sent out a request for localities to determine how many sludge judges are wanted and if a regional purchase would be feasible. Only a few localities have responded. Please respond to this email if you’d like to be included in the purchase.

Action: HRPDC staff will gather quotes as directed. Committee members should notify HRPDC staff if they are in need of a sludge judge through a regional purchase (potentially at no cost to the locality).

4. Grease Interceptor Training Course The Committee was reminded that the Grease Interceptor Training Course with Ken Loucks (“The Interceptor Whisperer”) from the FOG Training Institute is coming up on Tuesday, January 14 in the HRPDC Board Rooms. Only 7 spaces remained at the time of the meeting. FOG Committee members receive a 10% discount. https://www.iwconsultingservice.com/event-info/hampton-roads-va-grease-interceptor-training-courseHRPDC

HRPDC will provide a boxed lunch for all participants. Training will cover six modules from 8:30 am to 3:30 pm HRPDC staff can send an invitation to all certified grease haulers to invite them to attend

this training. There are also CEs available for wastewater. Action: Committee members should register for training, if interested.

6. FOG Certification Site & Commercial Outreach The Committee reviewed the updated grease hauler training presentation which included revisions from the November meeting, updated pictures, and updated theming. Action: The revised training document will be sent for final Committee review.

Attachment 1

7. FOG MOA HRPDC staff provided an update on the status of the FOG MOA. Smithfield, Hampton and Newport News have officially adopted the MOA. Many other localities are in progress to adopt the MOA but require action by the city manager and council to do so. HRPDC staff will continue to check in regularly with DUCs at their monthly meeting to track the approval process. Action: HRPDC staff will work with Directors of Utilities to get approvals for the FOG MOA.

8. Roundtable Norfolk – addressing spill response issues York – beginning enforcement efforts at local schools Virginia Beach – FOG inspectors training with new software, launching residential

outreach initiative in hot spot areas, continuing concerns with regulating food trucks and their association with a commissary,

HRSD – assembling a subcommittee to research and possibly design a sludge judge for use in hydromechanical grease interceptors

Chesapeake – Cathy Filipowski now serving as FOG Inspector The Committee recommended a Google drive folder for sharing pictures and files between

localities.

Action: None.

9. Staff Reports Budget - FY20 budget was reviewed. Digital Media Report – HRPDC staff reviewed the November report. As the Committee has grown, a larger meeting space is now needed for Peninsula meetings. The HRSD training room in Newport News will start to be a new meeting location so please check meeting locations for the next several months. Action: None Next Meeting - Tuesday, November 19, 2019 at 9:30 a.m. in Newport News.

Attachment 1

TOOLS AND MATERIALS1. A large trash can.2. Two or three trash can liners/bags (thick or heavy duty) or sealable containers.3. Absorbent material (floor dry available at auto parts stores or clay kitty litter).4. Proper hand tools and safety equipment to open trap: hex head wrench (Allen

wrench), screw driver/small pry bar, scraper, rubber gloves and safety glasses.5. Tools for removing contents:

• Scoop of some type for removal of water and solids.• Scraper (putty knife).• Wet/dry vacuum (optional).

6. Paper towels or cloth rags.

BEFORE YOU BEGIN1. Develop a strict maintenance schedule and adhere to it. Typically, clean the HGI

once a week but no less than every two weeks.2. Prepare your work area (clear area of debris, bleach, bottles, and other cleaners).3. Line the trash can with garbage bags.4. Add absorbent material (floor dry or kitty litter) into the lined trash can. This will

soak up the water and liquid waste making transport of waste to the dumpster cleaner and safer.

5. Refer to the installation manual for disassembly of the unit.

CLEANING YOUR HYDRO-MECHANICAL GREASE INTERCEPTOR1. Turn fasteners counter-clockwise to loosen and carefully remove the lid of the HGI

without damaging the gasket. Clean, inspect, and replace gasket if necessary.2. Observe the manner in which the internal parts are installed because you’ll have to

reinstall them properly after you finish cleaning.3. Begin removing contents of the HGI by dipping or vacuuming the waste products

from the inside.4. Remove all contents until it is empty.5. Do NOT use hot water, degreasers, or soaps to clean the interior of the HGI.6. Scrape all the inside walls, baffles, and screens to insure movement of water

through unit.7. Inspect and note the condition of tank, baffle, and all removable parts. Schedule repairs or replacement as needed.8. Make sure the HGI has been properly reassembled (all internal parts are in their proper place).9. Examine the gasket for damage. Replace if necessary - never use tube silicone as a gasket.10. Clean and re-install rubber gasket and reposition lid on tank. Ensure all screws and hold-downs are in place and

properly tightened.11. Ensure enough absorbent material has been placed in bag to soak up all excess liquids. Add more if needed. Securely

tie the bag of waste closed so that it does not leak.12. Place bag in the garbage (solid waste) dumpster or designated receptacle. It is ILLEGAL to dump the contents of the HGI

or kitchen waste into the sanitary sewer system (toilets, cleanouts, manholes, etc.), storm drains, ponds, or outdoor areas.

REPORTING & DOCUMENTATION1. Contact your local utility for sample grease control device maintenance logs to be kept on site.2. Maintain documentation and report HGI cleanings as required by your local FOG ordinance.

Why Clean YourHydromechanical Grease

Interceptor (HGI) Frequently?

FEWER SMELLS & ODORS The longer waste is trapped, the

stronger the odors.

LONGER LIFE Rotting foods create acids which eat away at the internal components

and tank, reducing the lifespan of your HGI and leading to increased repair and

replacement costs.

CLEAN WITH EASE The more frequently the HGI is cleaned,

the easier it will be.

NO CLOGS Regular cleanings help keep sewer pipes clean and reduce backups due to

clogged lines.

[Small grease control devices under 50 gpm]

STEP-BY-STEP GUIDE TO CLEANING AHYDRO-MECHANICAL GREASE INTERCEPTOR (HGI)

Attachment 5

1 of 1

askHRgreen.org | FY20 Budget

FOG Annual Contribution $75,000

Budgeted Amount: $45,000.00 Budgeted Amount: 15,000.00$ Budgeted Amount: $2,000.00 Budgeted Amount: $1,000.00 Budgeted Amount: $12,000.00Vendor/Promotion Schedule Amount Item Qty Amount Item Amount Item Amount Item Amount

SEM Jul/Aug $833.34 Reusable Bags 5000 $3,750.00Trailer Replacement Reserves $500.00 Transfer to mini-grant fund $1,000.00

Transfer to askHRgreen fund $12,000.00

Social Media Branding Jul/Aug $840.00 Sink Strainers 5000 $2,350.00 Uhaul $279.90

SEM Sep $416.67 Grease Can Lids 2500 $1,145.85Getem Pest Control - Initial Treatment $37.50

Social Media Branding Sep $420.00Getem Pest Control - Quarterly $22.50

SEM Oct $416.67 Trailer Repair $73.10

Social Media Branding Oct $420.00Getem Pest Control - Quarterly $22.50

Grease Grinch Media Campaign Nov-Dec $16,670.00SEM Nov $416.67Social Media Branding Nov $420.00Turkey Holiday PR Nov $575.00SEM Dec $416.67Social Media Branding Dec $420.00

Budgeted Amount $45,000.00 Budgeted Amount $15,000.00 Budgeted Amount $2,000.00 Budget $1,000.00 Budget $12,000.00

YTD Expenditures $22,265.02 YTD Expenditures $7,245.85 YTD Expenditures $935.50 YTD Expenditures $1,000.00 YTD $12,000.00Balance $22,734.98 Balance $7,754.15 Balance $1,064.50 Balance $0.00 Balance $0.00

FY20 Budgeted Funds 75,000.00$

Reserve Funds 13,115.00$

Total Funds 88,115.00$

FY20 Budgeted Expenses 75,000.00$ FY20 YTD Expenditures 43,446.37$

askHRgreen Overall Campaign (RCS)Printing & Promotional ItemsMedia Mini-Grant:

askHRgreen Trailer Maintenance & Storage

Attachm

ent 8A

DIGITAL MARKETING REPORT

REPORTING PERIOD

December 1 - December 31, 2019

PREPARED FOR

AskHRGreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Diana Richardson - Digital Marketing Director

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ent 8B

Monthly Users

4,944 -33.8%

Monthly New Users

4,829 -34.3%

Monthly Page Views

9,316 -49.4%

WEBSITE TRAFFIC

Year Over Year Total Users

(direct) / (none)google / organicwtkr / PPCWTKR / (not set)m.facebook.com / referralblogs.larc.nasa.gov / referralwtkr / (not set)bing / organicfacebook.com / referralothers

34.5%5.6%

11.5%

34.3%

Tra�c Sources

Dec 1, 2019 - Dec 31, 2019 ▼

NOTES & ANALYSIS

We ended 2019 on par with last year.December 2019 and December 2018 bothcame in with almost 5k visitors to the website._____________________________________________

Compared to November, December saw anincrease in Direct tra�c and a huge bump upin the percent of tra�c coming from GoogleOrganic.

Users Users (previous year)

Jan 2019Feb 2019

Mar 2019Apr 2019

May 2019Jun 2019

Jul 2019Aug 2019

Sep 2019Oct 2019

Nov 2019Dec 2019

0

2K

4K

6K

8K

20182019

December 2019 Tra�c SourcesNovember 2019 Tra�c Sources

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Top Pages Pageviews % Δ

/ 764 -54.7%

/campaign/beware-the-grease-grin… 480 52.9%

/gtk-gtd/recycling-lookup/ 270 -84.9%

/disposable-diaper-liners-�ush-�ush/ 269 2.7%

/christmastrees2020/ 237 -

/gtk-gtd/electronics-recycling-donat… 207 -26.6%

/2019-christmas-tree-schedule/ 194 1,112.5%

/grants/pet-waste-station/ 176 300.0%

/events-happenings/ 145 -61.9%

/gtk-gtd/battery-disposal/ 135 -51.4%

… Avg. Session Duration

00:00:50 -43.5%

Pages / Session

1.65 -21.8%

111 936936936

City Visits

Virginia Beach 1,077

(not set) 621

Newport News 371

Chicago 331

Chesapeake 325

▼

mobiledesktoptablet46.7%

50.2%

NOTES & ANALYSIS

Not surprisingly, Grease Grinch landed the #1 spot formost viewed page in December receiving a 53%increase in pageviews compared to November.____________________________________________________

WEBSITE ENGAGEMENT Dec 1, 2019 - Dec 31, 2019 ▼

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Post Engagement

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

10K

20K

30K

3,4645,128

20,338

3,2945,371 4,948

749 10,429 4,224 4,528 14,33211,287

Total Page followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

1K

2K

3K

2,096 2,1542,460 2,490 2,512 2,552 2,559 2,577 2,597 2,609 2,620 2,644

NOTES & ANALYSIS

We continue to see PageFollowers grow. We are atthe highest we've beensince tracking this data.Followers are up by 24 incomparison to November._________________________

There were 11 OrganicPosts during December.The post from December19th wins the prize formost Engagements for atotal of 303 clicks,comments and shares.

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

100K

200K

44,975

106,40976,909 82,638 95,863

112,395

3,654

158,384131,353

69,50794,839 78,967

Attachm

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Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate ThruPlays

1. Grease Grinch Dec 1, 2019 Dec 31, 2019 88,112 190,511 280 0.15% 1,651

2. Post: You can still be "green" and wra… Dec 23, 2019 Dec 24, 2019 2,993 3,036 11 0.36% 371

3. Post: Set your holiday table Dec 23, 2019 Dec 24, 2019 615 615 0 0% 392

▼

NOTES & ANALYSIS

We ran the "Grease Grinch" video with two copy and thumbnail variations as well as boosted two holiday posts during December.With over 2400 complete ThruPlays and reaching over 91k people, December was a holi-tastic month. 

Dec 1, 2019 - Dec 31, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

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Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate ThruPlays

1. Spring Prep Mar 8, 2019 Mar 31, 2019 28,218 48,504 3,566 7.35% null

2. Choose to Refuse Sep 1, 2019 Sep 30, 2019 115,072 270,964 784 0.29% 2,581

3. Choose to Refuse Feb 9, 2019 Feb 28, 2019 51,227 97,624 585 0.6% 2,312

4. Pet Waste Jun 17, 2019 Jun 30, 2019 76,800 182,293 572 0.31% 1,900

5. Greener, Cleaner Hampton Roads Aug 1, 2019 Aug 31, 2019 161,920 504,408 501 0.1% 4,433

6. Grease Grinch Dec 1, 2019 Dec 31, 2019 88,112 190,511 280 0.15% 1,651

7. Turn Over a New Leaf Jan 3, 2019 Jan 31, 2019 45,354 110,466 253 0.23% 8,176

8. Lawn Care Oct 4, 2019 Oct 31, 2019 37,792 87,957 209 0.24% 1,627

9. Back to Basics/Plastics Nov 11, 2019 Nov 30, 2019 79,205 117,830 179 0.15% 2,144

10. Storm Drains Jun 24, 2019 Jun 30, 2019 30,032 52,623 140 0.27% 602

11. Team Up To Clean Up Apr 1, 2019 Apr 30, 2019 59,837 194,434 74 0.04% 1,745

12. IADWW Nov 1, 2019 Nov 10, 2019 21,501 33,705 58 0.17% 387

13. Water Awareness May 7, 2019 May 31, 2019 62,220 177,108 46 0.03% 1,543

14. IADWW Oct 28, 2019 Oct 31, 2019 13,792 20,525 14 0.07% 248

15. Post: You can still be "green" and wr… Dec 23, 2019 Dec 24, 2019 2,993 3,036 11 0.36% 371

16. Post: Set your holiday table Dec 23, 2019 Dec 24, 2019 615 615 0 0% 392

▼

Jan 1, 2019 - Dec 31, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

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Followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

200

400

180 191 199 214 231 235 243 249 256 278 288 307

Pro�le Views Website Clicks

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

50

100

60

3247

5870

5210

51 4433

5471

2 2 0 0 2 2 0 0 0 1 0 0

NOTES & ANALYSIS

Total Followers continuein a nice upward trend! IGFollowers are up by19 over November. _________________________

There were 11 OrganicPosts during December.The post from December19th wins the prize formost Engagements for atotal of 34 Likes. 

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Follow Growth

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

10

20

30

13 118

1518

6 8 6 6

21

9

19

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NOTES & ANALYSIS

During December, we startedsharing the Facebook andInstagram posts on your

Google My Business pro�le,so we wanted to start

tracking the progress withthis social channel as well._________________________

This �rst table displays thetop searches (known as

"queries') that triggered yourGoogle My Business pro�le to

show up on Google._________________________

The second table is a list ofthe posts shared on your

Google My Business pro�leand their views. December

saw a total of 58 post views._____________________________

This �rst chart, the orangechart, is showing us how

Google searchers found yourGoogle My Business pro�le -

either by a standard search oron the Map results.

_____________________________

Finally, the green and bluegraph shows us what actions

Googlers took once yourGoogle My Business pro�le

was displayed.

SOCIAL MEDIA / Google My Business

Queries Users

1. angel tree drop off locations 13

2. textile recycling near me 13

3. hazardous waste disposal… 12

4. hrgreen 12

5. copy papers 10

6. alkaline battery recycling null

7. angel tree drop off locatio… null

8. antifreeze disposal near me null

9. best christmas trees near … null

10. chemical disposal null

▼ Post Views

1. As 2019 comes to a close... 12

2. Greener holiday light ideas 11

3. It's Christmas Eve... 9

4. Green gift wrap ideas 7

5. Grease Grinch 7

6. Green holiday decor ideas 6

7. Giving Tuesday 6

▼

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