chad halsted · wireframe: category landing context ground-up redesign for new york &...

chad halsted professional portfolio

2017

T-Mobile

Design direction

Wireframe: Device Upgrade Validation

Context Pilot program to move T-Mobile self service portal (my.t-mobile.com) from a traditional enterprise development infrastructure to a scalable, distributed, agile development process deploying to the cloud.Responsibility Lead the User Experience track for multiple sprint cycles delivering functional sections of the site including upgrades, support, billing, usage, plans & services, as well as global navigation—across 5 viewports for desktop, tablet, and mobile.

Challenge Creating and operating two separate agile processes—one for creative and one for development—across multiple creative and technical vendors while maintaining quality against hard deadlines.Outcome Delivered my.T-Mobile.com on time with improved customer satisfaction as measured by Foresee. Celebrated by Senior Executives including John Ledger for improved metrics and established process will be used for future development.

Mobile Checkout Concept

User Experience, The Garrigan Lyman Group, Seattle, WA.

Concept Sketches

http://my.t-mobile.com

http://my.t-mobile.com

http://my.T-Mobile.com

Affligem

Design Direction

Sitemap

Context Boundary-pushing experiential redesign for Affligem beer’s brand site.

Responsibility Lead the User Experience track and created all concepts and interactions for a responsive-adaptive experience with a heavy emphasis on interaction in an immersive brand experience.

Challenge Creating a simple and usable experience that encourages “exploration” using non-traditional interactions.

Outcome Through iterative prototyping using the latest technologies and techniques, we were able to tune the navigational interactions delivering a compelling and engaging experience that is being championed internally by Affligem. (yet to launch to the public)

Template catalog

User Experience, Exposure, London, UK

Canvas model

Template illustration

New York & Company

Live Site

Wireframe: Category Landing

Context Ground-up redesign for New York & Company’s corporate and shop properties.

Responsibility Lead the User Experience track for redesign of desktop and mobile versions of NYCO e-commerce as it was transitioned to ATG platform. Lead all client reviews, and worked with internal Design and Management teams to deliver on time and budget.

Challenge Incorporating all best-practices for online commerce while innovating on key areas such as the shopping basket functionality and check-out process.

Outcome Created a best-of-breed checkout flow that reduces checkout effort by 40%, maintains consistency, and will ultimately be incorporated into the implementation partner’s standard storefront.

Wireframe: Checkout

User Experience, Live Area Labs, Seattle, WA.

Sitemaps

TribeDecide.com

Design Concept

Wireframe: Question Listing Template

Context Proof of Concept for potential social decision making startup, TribeDecide.com

Responsibility Conceptualize the optimal user experience for a cross-vertical, lead generation business, leveraging individuals social networks across a crowdsourcing model in order to nurture decision-making around life decisions.

Challenge Targeting relevant decision making points (that can be monetized) while incentivizing individuals outside of the target users social graph to participate.

Outcome Proof of concept was launch and well received by investors, However, funds required to scale were not secured and the project was tabled by board of directors.

Wireframe: Navigation States Sitemap

User Experience, All Star Directories, Seattle, WA.

Microsoft

Wireframe: Home Screen Wireframe: Panorama

Summary Led the design and execution of Microsoft Azure WP7 App. Created all process flows, content maps, and wireframes. Designed CMS to manage all content. Managed designers and developers through release into the Marketplace. Developed on latest Mango release of WP7.

Digital Director, Exposure, New York, NY

Final App

Badoo

Live Site

Wireframe: Campaign Gallery View

Context Launch of 150 million user social network, Badoo, in the USA. Included NYC event to capture photos of 1000 New Yorkers to be used in local digital and out-of-home media campaign.

Responsibility Spearheaded the design of an event management system and three stage campaign site for registration, activation (streaming photos during the shoot), and amplification (voting on photos and showcasing finalist chosen for ad campaign).

Challenge Creating a system that takes the high volume of captured photos and delivers them in real time to the video display screens at the event, take-away printers, campaign site, and user profiles.

Outcome Fully integrated registration and event management system with the Badoo platform for seamless transfer of data and assets from initial contact, tracking through the shoot experience, and sharing via Badoo, Facebook, Twitter, Instagram, and Pinterest.

Event Experience Flow

Campaign Site Process Flow

Digital Director, Exposure, New York, NY.

Birra Moretti

Application mapWireframe: iPhone screenWireframe: iPhone screen

Summary Designed iPhone app for Birra Moretti. Created all process flows, content maps, and wireframes. Included geo-location and augmented reality viewer.

User Experience Director, Exposure, London, UK.

Final App

Bing

Live Site

Wireframe: Map Feature Sitemap

Wireframe: Mobile UI

Context Redesign brand marketing site discoverbing.com to be scalable and deliver on new technical platform according to a pre-defined timeline.

Responsibility Facilitated workshops with various Microsoft business units to gather requirements and build consensus, while re-architecting the site based on future releases from the product teams.

Challenge Developing a platform where Bing marketing can land campaigns, but is not out of step with the infant yet constantly evolving Bing product and all of it’s inherent technical hurdles.

Outcome Delivered a robust and scalable platform on time, meeting all business goals and resulting in referring traffic to Bing.com increasing by 400%.


Zurich

Live Site

Context Homepage feature for the Zurich Insurance global corporate umbrella site.

Wireframe: Homepage module Technical Spec

Responsibility Liaised with all stakeholders to define requirements and specify a technical solution as well as conceptualize an document the overall user experience.

Challenge Allowing users to input freeform text and for the system to respond with country-specific products and services that map to user’s input and geography.

Outcome Initially received a 3000% uplift in user engagement resulting in substantial leads to Zurich country sites. Homepage feature previously updated quarterly, yet this one remained active for the following 2 years.

Freelance Information Architect, Ogilvy & Mather, London, UK.

Save The Children

Wireframe: iPad UI

Process flow / App map

Actual iPad Design

Summary Led the UX for Save The Children “Push for Change” campaign. Mapped process through iPad, Facebook, and backend systems. Created all process flows, sitemaps, and wireframes.


howies

Live Site

Sitemap

Process flow Wireframe: Homepage

Context Ground-up e-commerce redesign of howies, a Welsh-based eco-friendly clothing company known for it’s creative catalogs, transitioning to new CRM platform, NetSuite.

Responsibility Developed pitch to bring catalogue-based howies to digital relevancy. Recruited and managed UX and Information Architects in the production of all process flows, sitemaps, and wireframes.

Challenge Working with howies’ internal designers and brand guardians to produce a site that is current, yet held true to the print catalogues and personality that they are known for.

Outcome Online sales increased by 40% due to the improved interface, streamlined processes, and the introduction of “bundled” products.


Mangahigh.com

Live Site

Wireframe: Teacher Interface Wireframe: Author Interface

Context Educational games-based learning startup by the founder of King.com (largest casual games site) to leverage game mechanics to teach Math.

Responsibility Worked directly with the founder and CEO to take early concept to market through the specification and execution of all features and functionality. Prioritized projects, built team, managed development, and pitched for VC funding.

Challenge Developing an interface and flow that was not only simple for teachers to use, but made teaching easier and more rewarding.

Outcome Launched initial site within nine months, and with monthly iterations and month-on-month growth, took the company to VC funding within 18 months.

User Experience Architect, Mangahigh.com, London, UK.

NBA

FANTASY RESOURCE CENTER GAME CENTER STAT CENTER

NBA Ultimate Fantasy CommissionerBANNER

Jimmy Bucket - Commissioner Sign Out | My Profile | Change Layout

League My Team Standings Scoreboard Players Standings

HOOP TROOPChange League

Player News X

Recent Messages XStandings X

LAL: Evans still battling sore knee

NY: Francis uncertain for Monday (flu)

SAC: Could Artest retire from NBA?

Ron Artest (F)

3/26: Ron Artest may retire from the NBA after this season and play

overseas for a year or two, accrding to the Sacramento Bee. As with

everything concerning the enigmatic Artest, we'll have to wait and see

what actually happens with him from day to day.

NY: Curry misses practice due to flu

My Team | My League | Free Agents | All Players

Division East

Team MISI

MISI Team 1

MISI Team 2

Puppy Monsters

Crazy Ballers

4/20 1:58PM MISI Team 2

4/20 1:58PM Puppy Monsters

(!) I will in this league for the 3rdstraight season!! Look out!

Anybody want to trade for Amare?

11

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12048

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WDate Team Message

L T Points

Division West

MISI Team 3

MISI Team 4

MISI Team 5

MISI Team 6

MISI Team 7

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W L T Points

Recent Transactions

Commissioner has changed scoring rules to...

Proposed Trade by Hoop Troop to Hot Shots...

Proposed Trade by Hot Shots to Hoop Troop...

Hot Shots have added player Ray Allen...

All | Alerts | Trades | Adds | Drops

QuickLinks X

Talk Smack (!) To:

65 characters left Post

Recent Transactions

Message Boards

My Schedule

Propose a Trade

Add QuickLink >

View More >

View All >Post Message >

(chat)

(chat)

(chat)

Entire League

Wireframe: Dashboard screen

Schedule Results Statistics

Position

PG

SG

G

SF

PF

F

FC

C

UTL

Steve Nash - PHX [PG]

Ray Allen - SEA [SG]

Stephon Marbury - NYK [PG]

Tracy McGrady - HOU [SG, SF]

Jermaine O’Neal - IND [PF, C]

Gerald Wallace - CHA [SF, PF]

Danny Grainger - IND [SF, PF]

Samuel Dalembert - PHI [C]

Carlos Boozer - UTA [PF, C]

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Trade Drop

Bonzi Wells - HOU [SG]

Mike Bibby - SAC [PG]

Eddie Jones - MIA [SG]

Brandon Roy - POR [PG, SG]

David West - NOK [PF]

Tayshaun Price - DET [SF]

Boris Diaw - PHX [SF, PF, C]

Bench

Bench

Bench

Bench

Bench

Bench

Bench

Player Switch To:

Lineup

View:Team: Week: Team MISI Week 20

PG

SG

G

SF

PF

F

FC

C

UTL

Bench

Bench

Bench

Bench

Bench

Bench

Bench

Save Lineup

@GSW

@UTA

@HOU

@LAC

@LAC

@TOR

@TOR

4/9 4/10 4/11 4/12 4/13 4/14 4/15

@NYK

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@SEA

@PHX

PHX

@POR

@NJN

@POR

@POR

@LALHOU

HOU

WAS IND

GSW

DET

MIA

IND

DEN

DEN

@SEA

@CHA

@CHI

@CHI

@PHI @MIL

@PHI @MIL

@BOS

@MIL

@MIA

@MIA

@DAL

@MEM @SAS

SEA

SEA

SEA

ORL

ORL @DET

PHI

LAL

@UTALAL

NOK

NJN

NJN

NOK

LAC

@ SAS

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Wireframe: Lineup screen

Context Redesign of the NBA’s Ultimate Fantasy Commissioner Fantasy Basketball web application.

Responsibility Conducted user research and presented strategy to NBA stakeholders. Managed team to conduct task analysis, map process flows, and design new user interface.

Challenge Consolidating all user research and task analysis to streamline the complicated league setup process order to make the process as fast and fun as possible.

Outcome Delivered a fresh clean wizard style interface that reduced drop-off by 80%.

Live Site

Freelance User Experience Strategists, New York, NY.

DeBeers

Live Site

Inside De Beers | About diamonds | Exploration and mining | Sales and marketing | Sustainability | Media centre | Careers

Contact us | Newsletter | Glossary | FAQ | Sitemap | Privacy policy

Copyright 2008 De Beers Group.

All rights reserved.

Keyword Search

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White papers

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Media centre: Environment

19/01 - media type

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In in sapien at lacus vulputate suscipit. Vestibulum pharetra erat interdum est. Maecenas sed turpis.

Mauris ac metus. Sed vel pede. Sed volutpat urna ut dolor.

19/01 - media type

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19/01 - media type

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In in sapien at lacus vulputate suscipit. Vestibulum pharetra erat interdum est. Maecenas sed turpis. Mauris ac metus. Sed

vel pede. Sed volutpat urna ut dolor.

19/01 - media type

Media title

In in sapien at lacus vulputate suscipit. Vestibulum pharetra erat interdum est. Maecenas sed turpis. Mauris ac metus. Sed

vel pede. Sed volutpat urna ut dolor.

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All Case studies Images Press releases Publications Reports

Inside De Beers | About diamonds | Exploration and mining | Sales and marketing | Sustainability | Media centre | Careers

Contact us | Newsletter | Glossary | FAQ | Sitemap | Privacy policy

Copyright 2008 De Beers Group.

All rights reserved.

Keyword Search

GoDe Beers from A to Z

Share PrintA+A-

Inside De Beers About diamonds Exploration and mining Sales and marketing Sustainability Media centre Careers

Media centre

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Events

Report to Stakeholders 2007

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Videos

White papers

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speeches DTCB

Gareth Penny

Forevermark Antwerp

Conflict diamonds

Environment Botswana

Wireframe: Media Center Wireframe: Media Center / Environment view

Summary Led the Information Architecture track for the redesign of the DeBeers Group website. Developed personas, process flows, sitemaps, and wireframes. Created custom-designed media center with tagging type functionality to cross-link assets with posts. Oversaw execution through visual design and technical development.

Creative Design Manager, Sapient, London, UK.

Martini - 150 Years

Creative Concept

Wireframe: Entry Process View

Summary Lead User Experience for Martini’s 150 year anniversary campaign to get users to leverage their Facebook photos and friends to create a personal film for a chance to win VIP tickets to the event in Italy. Captured all requirements, generated sitemaps, user journeys, and wireframes for the consumer experience as well as CMS admin and moderation interfaces.

User Journeys

User Experience, Exposure, London UK

Admin & Moderation Interface

Tiger Beer

Live Site

Experience Model / Process Flow Wireframe: Campaign Hub iPhone App

Summary Architected all digital touch-points for the Tiger “Know the Not Known” campaign. Developed the overall UX strategy, as well as created all process flows and wireframes for the campaign hub microsite, iPhone app, and Facebook pages. Oversaw execution through visual design and technical development.


MSN

Live Site

Wireframe: Mobile Pivot Sitemap

Wireframe: Mobile UI

Summary Pitched a concept for DiscoverMSN.com brand marketing site. Developed the overall UX strategy and created all process flows, sitemaps, and wireframes for the web and mobile versions. Oversaw execution through visual design and technical development.


Bing

SitemapWireframe: Landing page

Summary Pitched the concept for the Bing “lyrics” campaign, designed to incentivize users to set their default search engine to Bing. Developed the overall UX strategy and created all process flows and wireframes. Oversaw execution through visual design and technical development.


Final Design

Bing + Oprah

SitemapWireframe: Landing page

Live Site

Summary Led the UX for Bing Holiday Promotion with Oprah. Mapped process through all parties (Bing, Facebook, DiscoverBing.com, and Donors Choose) and created all process flows, sitemaps, and wireframes. Oversaw execution through visual design and technical development.


Grand Hotels

Technical architecture

Live Site

Summary Mapped the technical architecture for a redesign of Grand Life Hotels. Developed overall UX Strategy and Design Principles. Redesigned the Information Architecture for all related sites. Developed conceptual wireframes to show integration points


chad halsted +1 (917) 239-0818

www.chadthebrand.com

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http://www.chadthebrand.com

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chad halsted · wireframe: category landing context ground-up redesign for new york &...

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