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Events And Experiences

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Page 1: Ch17 what are the guidelines for effective brand-building events and experiences

Events AndExperiences

Page 2: Ch17 what are the guidelines for effective brand-building events and experiences

ExperienceAtmosphere

Page 3: Ch17 what are the guidelines for effective brand-building events and experiences
Page 4: Ch17 what are the guidelines for effective brand-building events and experiences
Page 5: Ch17 what are the guidelines for effective brand-building events and experiences

BrandSalience

Page 6: Ch17 what are the guidelines for effective brand-building events and experiences

ReinforceBrand Image

Page 7: Ch17 what are the guidelines for effective brand-building events and experiences

Commitment to Society

Page 8: Ch17 what are the guidelines for effective brand-building events and experiences

EnhanceCorporate Image

Page 9: Ch17 what are the guidelines for effective brand-building events and experiences

EvokeFeelings

Page 10: Ch17 what are the guidelines for effective brand-building events and experiences

Entertain Key Clients

Page 11: Ch17 what are the guidelines for effective brand-building events and experiences

MerchandisingOpportunities

Page 12: Ch17 what are the guidelines for effective brand-building events and experiences

Major Sponsorship Decisions

Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences

Page 13: Ch17 what are the guidelines for effective brand-building events and experiences

Measuring SponsorshipActivities

Page 14: Ch17 what are the guidelines for effective brand-building events and experiences

1.Supply-side Method2.Demand-side Method

Page 15: Ch17 what are the guidelines for effective brand-building events and experiences

Creating Natively Digital Brand Experiences - LMA15

Management ch17

Ch17 Investments

Ch17 what are the guidelines for effective brand-building events and experiences

Antiplatform: Creating Effective Brand Experiences

Digital Experiences That Create Brand Advocates

Designing brand experiences

Patterson ch17

Creating Story-Driven Brand Experiences

Ch17 progressivism1

kotlermm13ebasic ch17

21807 Ch17

Ch17 20ppt

KickApps for WebSphere Commerce: Extending Brand Experiences

Ignition Delivers Meaningful Content Through Brand Experiences

Syndicate Brand Experiences With the Content Capsule

Creating compelling and consistent brand experiences

Brand selfies: consumer experiences and marketplace

Mobile Brand Experiences – Key Findings

Dk1792 ch17

Ch17 Hashing

Patrick Ch17

Numerical Ch17

Ch17 Modified

Ch17 scheduling

V-Cult - Immersive Brand Experiences

From Branded Entertainment to Connected Brand Experiences

Cheeseman6e ch17

Brand consistent and performant web experiences

Ch17: Ethics

Ch17 shafts

Brand building events and experiences

positive brand experiences across digital, social and physical consumer touchpoints ... › storage.pardot.com › 133071 › 47889 › ... · 2017-04-28 · positive brand experiences

Ch17 Dowson

Fm10e ch17