Chapters 1-6Chapters 1-6Digital FoundationsDigital Foundations

Chapter 2Chapter 2

• A tag is a word or phrase used to categorize A tag is a word or phrase used to categorize web content. In this case, many images have web content. In this case, many images have the tag “Bauhaus.” the tag “Bauhaus.”

• Copyright law does allow certain types of use Copyright law does allow certain types of use of copyrighted material.of copyrighted material.• What instances are discussed in Chapter 2What instances are discussed in Chapter 2

• Understand the terms Fair Use and Understand the terms Fair Use and AppropriationAppropriation

• Something that you learned in this chapter?Something that you learned in this chapter?

Chapter 3Chapter 3

• Define symmetry/asymmetry and give an Define symmetry/asymmetry and give an exampleexample

• Define positive and negative space in relation Define positive and negative space in relation to symmetryto symmetry

• Using symmetry or asymmetry in a Using symmetry or asymmetry in a composition is a strategic design decision you composition is a strategic design decision you should make in order to meet the visual or should make in order to meet the visual or psychological expectations of your audience. psychological expectations of your audience. Decision on Logo ProjectDecision on Logo Project

• Complete Exercise 1Complete Exercise 1

Chapter 4(1)Chapter 4(1)

• One of the central inventions of the Bauhaus One of the central inventions of the Bauhaus was the use of industrial techniques, such as was the use of industrial techniques, such as the grid.the grid.

• Formal elements are all the things that a Formal elements are all the things that a designer adds to a composition, such as designer adds to a composition, such as shapes, images, and typography. shapes, images, and typography.

• The grid is the invisible underlying structure The grid is the invisible underlying structure that sustains the relationships between all that sustains the relationships between all formal elements in print design, interactive formal elements in print design, interactive design, industrial design, architecture, fashion, design, industrial design, architecture, fashion, and more.and more.

Chapter 4(2)Chapter 4(2)

• Note: Note: Guides Guides are available in all Adobe Creative are available in all Adobe Creative Suite applications. They are always pulled from Suite applications. They are always pulled from the rulers. the rulers. GuidesGuides are used to create a grid on are used to create a grid on the page. The grid occurs when two guides (one the page. The grid occurs when two guides (one horizontal and one vertical) intersect. The horizontal and one vertical) intersect. The advantage of guides is that you can create a advantage of guides is that you can create a customized grid on both axes for a quick visual customized grid on both axes for a quick visual reference when moving or adding objects.reference when moving or adding objects.

• A line is the result of connecting any two points A line is the result of connecting any two points on a plane. on a plane.

• Press “d” to get default colors for fill/stroke Press “d” to get default colors for fill/stroke always loads black/white into the Tools panel.always loads black/white into the Tools panel.

Chapter 4(3)Chapter 4(3)

• KerningKerning is the space between the letters in a is the space between the letters in a single word.single word.

• Body copy Body copy is the content of an article, a book is the content of an article, a book chapter, an essay on a web page, and so on. chapter, an essay on a web page, and so on. Body copy should be set within a text box in Body copy should be set within a text box in all of the Creative Suite programs. all of the Creative Suite programs. • Body copy Body copy is usually set in rectangles, and the is usually set in rectangles, and the

production artist controls how many columns of production artist controls how many columns of text populate a page grid. text populate a page grid.

Chapter 5Chapter 5Color TheoryColor Theory

• German Bauhaus school educators Josef German Bauhaus school educators Josef Albers and Johannes Itten helped define and Albers and Johannes Itten helped define and expand upon the RYB (red-yellow-blue) color expand upon the RYB (red-yellow-blue) color model during the years 1919 – 1923model during the years 1919 – 1923

• The traditional, analog color wheel utilizes the The traditional, analog color wheel utilizes the RYB (red-yellow-blue) color model.RYB (red-yellow-blue) color model.

• The CMYK (cyan, magenta, yellow, and black) The CMYK (cyan, magenta, yellow, and black) color model is specific to the print industry. color model is specific to the print industry.

Chapter 5(2)Chapter 5(2)VocabularyVocabulary

• Hue is color (e.g. red, blue, green, yellow) Hue is color (e.g. red, blue, green, yellow)

• Intensity, Saturation, Chroma, and Brilliance all refer to Intensity, Saturation, Chroma, and Brilliance all refer to how much pigment is in a color, which translates to how how much pigment is in a color, which translates to how vivid a color appears. vivid a color appears.

• Value is measured by how much white or black is mixed Value is measured by how much white or black is mixed with a hue, or it can be registered as the grayscale with a hue, or it can be registered as the grayscale equivalent of a color. equivalent of a color.

• Shades are a hue mixed with black. Shades are a hue mixed with black.

• Tints are a hue mixed with white. Tints are a hue mixed with white.

• Analogous colors are adjacent on the color wheel. Analogous colors are adjacent on the color wheel.

• Complementary colors directly oppose each other on the Complementary colors directly oppose each other on the color wheel. color wheel.

Chapter 6Chapter 6

• Line art Line art • is binaryis binary• The color is either on the paper or it is notThe color is either on the paper or it is not• Line art uses solid colors, and does not include a Line art uses solid colors, and does not include a

continuous tonal scale.continuous tonal scale.• A newspaper headline is line artA newspaper headline is line art• Commercial useCommercial use• http://commons.wikimedia.org/wiki/Image:1868-skirt-l

engths-girl-ages-Harpers-Bazar.gif The proper length for little girls' skirts at various ages, The proper length for little girls' skirts at various ages, a diagram from Harper's Bazara diagram from Harper's Bazar, 1868, "showing a mid-, 1868, "showing a mid-Victorian idea of how the hemline should descend from Victorian idea of how the hemline should descend from slightly longer than knee-length for a girl of 4 years old slightly longer than knee-length for a girl of 4 years old to almost ankle-length for a girl of 16." to almost ankle-length for a girl of 16."

Chapter 6(2)Chapter 6(2)

• Flat graphicFlat graphic• Plakatstil is the original flat graphic style used in Plakatstil is the original flat graphic style used in

advertising and poster campaignsadvertising and poster campaigns• http://www.flickr.com/photos/digitalfoundations/2265

205253/in/photostream/ In this political poster of Che Guevara by Jim In this political poster of Che Guevara by Jim Fitzpatrick (1968), the portrait is represented as a Fitzpatrick (1968), the portrait is represented as a flat graphic. The contrast between the vibrant red, flat graphic. The contrast between the vibrant red, black and paper white is intense. The message is black and paper white is intense. The message is quickly understood through a design that is both quickly understood through a design that is both minimal and powerful. (Not the right link: No Che) minimal and powerful. (Not the right link: No Che)

• German for “poster style.” German for “poster style.” • Plakatstil is the opposite of decoration. Plakatstil is the opposite of decoration. • Flat graphics are bold and minimalFlat graphics are bold and minimal