ch-1
DESCRIPTION
Introduction to CommunicationTRANSCRIPT
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Chapter: 1 Introduction to communication
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GENERAL IMPORTANCEOF COMMUNICATION IN SOCIETYProvides for human encounterAllows the development of civilized societyHelps in transmitting knowledgeHelps us organize our work in groups
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IMPORTANCE OF COMMUNICATION IN BUSINESS Increasing size of companies Increasing complexity and sophistication of organizations Highly specialized jobs Increased constituencies or groups Increasingly collaborative management styles Developments in communication technology
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CONTRIBUTING BODIES OF KNOWLEDGESemantics (use of words)Linguistics (study of language)Rhetoric (study of effective written and spoken communication)PsychologySociologyLogicGraphic DesignComputer Science/IT
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THEORIES OF COMMUNICATION
Electronic Theory Social Environment Theory Rhetorical Theory
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Communicator (Sender)Audience (Receiver)MessageElectronic Theory
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CommunicatorAudienceMessageSocial EnvironmentSOCIAL ENVIRONMENT THEORY
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CommunicatorAudienceMessageSocial EnvironmentResponseRHETORICAL THEORY
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DEFINITION OF COMMUNICATION
Communication is the process of sharing by which messages produce responses.
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PERSONALITY
The Frame of Reference in the human mind, dynamically composed of millions of variables, is known as Personality.
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PERSONALITY
The Human Mind: Frame of Reference80 % Subconscious20 % Conscious
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PERCEPTIONSignals from outside enter the mind through the six senses.Once a Signal or Stimulus enters the mind it is processed by the Frame of Reference.Definition: The meaning assigned to a Stimulus, after processing by the Frame of Reference, is known as Perception.
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PERCEPTIONPerception(Meaning assigned by the Frame of Reference)StimuliSenses
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SELECTIVITY
Selectivity is a process whereby the human mind selects and processes only a few signals, at a given moment, discarding the rest of the stimuli.
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BARRIERS TO COMMUNICATION
Psychological Barriers Semantic Barriers Physical Barriers