cgitus presentation

23

Upload: mikesladecgit

Post on 14-May-2015

359 views

Category:

Business


0 download

DESCRIPTION

This is a presentation explaning the ways in which CGIT successfully brings medical device companies into the Chinese Market.

TRANSCRIPT

Page 1: CGITUS Presentation
Page 2: CGITUS Presentation

CGIT (Crystal Global Info Tech) Inc. is an information carrier

and marketing solutions company located in Boston,

Massachusetts. We specialize in marketing product

information, legal support, product support, consulting

services, training, and localization. Our main goal is to expand

our clients’ sales by developing and enhancing their

recognition and profile in China. 

Who We Are

Page 3: CGITUS Presentation

Mission Statement

  “The mission of CGIT is to provide our clients with an

all inclusive service that lowers operating costs and

develops sales in the Chinese market.”

Page 4: CGITUS Presentation
Page 5: CGITUS Presentation

Legal Services

SFDA Approval

CCC Certification

Copyright and IP Protection

Licensing

Client Services

Page 6: CGITUS Presentation

Market Research (Market Watch, General

consulting, distributor

review, feasibility

study)

Legal Services

(Licensing, SFDA

approval, CCC

Certification, Copyright

and IP Protection)

Media Services

(Hard copy and digital magazine, website,

mobile device application, collateral materials, SMS and

Social media)

Product Development (Translation

and localization, tradeshow support,

distribution partnering, branding,

public relations)

Training and

Staffing (Online videos,

classroom, manuals

and programs)

Your Resource for Success in China: Process Flowchart

CGIT Services before entering the Chinese market

CGIT Services for introducing your product into the Chinese market

After Sales Services

Page 7: CGITUS Presentation

CGIT

To enhance, expand, and promote the profile of our members and

clients

The Mass Medic CGIT Relationship

Page 8: CGITUS Presentation

Core Media Services

-Hard Copy Magazine-Online Magazine

-Industrial Website-Cell Phone Application

Page 9: CGITUS Presentation

Hard Copy Magazine

CGIT publishes a bi-monthly magazine that features advertisements and information about our clients’ products and services. The Hard Copy Magazine

will vary in length and feature colored advertisements of products and services.

What’s published?Cover story

Interview professionalsMarketing activity

Industry informationProduct information

Industry news

Highly effective in building brand awareness among your audience. Print/Hard Copy advertising also drives readers to online action. Research has shown that magazine ads are among the most influential media at drawing qualified traffic to

websites.

Page 10: CGITUS Presentation

CGIT publishes an online version of its magazine.

Users can receive the magazine by signing up via

e-mail and is available for download in PDF

format. The magazine can also be read on the

Internet. This is tailored for our younger tech

savvy audience. Age group: 18-35.

Online Magazine

Page 11: CGITUS Presentation

CGIT publishes an industry website in order to provide easily

accessible information about products and services that are readily

available for consumers in China. Through our industrial website,

companies can advertise their products and services that will

appear through the use of a search engine. This website will also

include the location of the business and other information relevant

to the consumer. Our corporate clients who advertise in China can

receive price quote requests on their brand in the US and

elsewhere. This targets the young to mid-level professionals aged

21-55.

Industrial Website

Page 12: CGITUS Presentation

CGIT has developed a cell phone application specifically

designed to deliver information about our clients’

products and services to the end user in the quickest,

simplest way possible-through the use of a cell phone.

Users can access the CGIT website by adding the

application to their cell phone. As China approaches the

3G era, more people will access this information through

this medium The cell phone application is geared toward

the youngest demographic, aged 16-30.

Cell Phone Application

Page 13: CGITUS Presentation

Localization

 CGITs uses its partner TONIA to provide localization services. This service

allows for direct and accurate transmission of information to the target

audience / consumer that is specific to their locality/language/culture. CGIT’s

Beijing partner TONIA Translation is an internationally renowned translation

service provider. TONIA has provided international standard translation service

to many transnational corporations, foreign embassies, and local companies

including INTEL, LG, Disney, GE, GM, and Motorola.

Page 14: CGITUS Presentation

CGIT Support Services offers-Online Training

-Tradeshow Support-Legal Support

-SFDA and CCC Approval -Staffing Services-Market Research

-Distribution Channel Development

Page 15: CGITUS Presentation

CGIT Provides on line training that is

localized for user of the products in

China. This includes manuals and

videos in downloadable formats.

This service allows our clients to cut

staffing costs because it doesn’t

require them to hire additional tech

support.

Online Training

Page 16: CGITUS Presentation

• Through CGIT’s tradeshow support services, we

can target the appropriate medical tradeshows

and provide the following services:

• Booth Display and design

• Brochures design

• Provide bilingual hospitality services

• Host conference meetings.

 

Trade Show Support

Page 17: CGITUS Presentation

• Licensing/Copyright– We provide a fast track to

SFDA licensing and CCC Certification to minimize

cost, time and frustration.

• Investigation/ Monitoring upon Specific Targets

• Background investigation

• Periodical Monitoring

• Information and evidence collecting

• Protection of Business Secrets

Legal Support

Page 18: CGITUS Presentation

• Through CGIT Legal Support We assist clients in:

• Protection of Business Secrets

• Creating and managing confidentiality

agreements

• Resolving disputes and Litigations

Legal Support

Page 19: CGITUS Presentation

• Trademark/ Patent/ Copyright Registration and

Transfer Procedure

• Qualification Investigation and Monitoring on

Authorized Factories

• Intellectual Property Due Diligence in

Enterprise's Mergers and Acquisition

Legal Support

Page 20: CGITUS Presentation

SFDA Regulatory Process

Determining the classifica

tion of the

device using

order No 15 of SFDA guide.

Classification

of your

medical

device (I,II,III)

CGIT appoints

legal agent who

directs all

registration for your

device

Manufacturer

provides proof of

compliance with their

national quality system

regulations

CGIT prepares

registration form and

submits for approval. Device is

submitted to SFDA* for testing.

CCC Certification** required for some devices

Prepare and

submit application to SFDA for Import Medical Device

Registration

Certificate (IMDRC) testing

SFDA Issues IMDRC upon application

reviewCertificate valid for up to 5 yearsPlace SFDA registration number on

device label, packaging, and user manual

CCC certification is required of electrical devices. CGIT can prepare application for CCC Certification as needed.

CGIT can prepare and submit specific registration documents along with samples for testing.

CGIT can prepare your license application and translate all documents associated with your product.

Companies importing goods into China are required to have a legal agent and an after sales agent. CGIT services allow you to have both so that you will have control over your distribution

If you can provide proof of US FDA, European, Canadian, Japanese certifications, this will be accepted in China. If you do not have this, we can help your company implement ISO 13485.

CGIT assigns legal project managers to handle your application.

Page 21: CGITUS Presentation

How Do We reach the End User?

Page 22: CGITUS Presentation

Search Engine

News BlogMailing

List

Market

Cell Phone

Digital Magazine

Industrial Website

Magazine

How CGIT reaches your customer base

Page 23: CGITUS Presentation

For More Information please contact:

CGIT (Crystal Global Information Technology)

300 Congress Street (Suite 302B)

Quincy, MA 02169

Telephone: (617) 405-5574

Email: [email protected]

Website: www.cgitus.com