cga wine insight reports 2019... [2]the cga wine insight reports 2019 wine in the gb on trade using...

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CGA Wine Insight Reports 2019A unique set of reports providing insight into the key topics within the ‘out of home’ wine category

CGA BrandTrack Consumer & Volumetric data/ Additional Insight and Commentary from The Buyer

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The CGA Wine Insight Reports 2019

Wine in the GB on trade

Using a combination of CGA’s proprietary ‘BrandTrack’ consumer and volumetric data, and industry commentary from Richard Siddle (Co-Founder & Editor of The Buyer), CGA has again – in association with The Buyer -created a portfolio of short, syndicated reports designed to provide impactful insight and category expertise for the coming year - 2019.

In order to provide thought leadership, inform strategy and detail consumer opinion and habit into the category, CGA have conducted online interviews with over 8,000 wine drinkers, taken key volumetric and sales data from our OPMS service and have spoken with the key experts within the on trade wine category through our relationship with the Buyer.

Tailored to answer the most important and frequently asked questions around on trade wine, this completely revised set of four affordable reports focus the lens on CGAs phenomenal data to uncover insight across the broader category.


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WINE PERCEPTIONS IN CASUAL DINING

Which Casual Dining brands – from a consumer perspective – offer the

best opportunity for wine?

LATEST TRENDSConsumer wine trends within the current casual dining market and

how it compares to the avg. on trade wine drinker.

CHANGING LANDSCAPEUnderstand the changes that have occurred on the High Street in the

last 12-18 months and how this has affected the wine category


REPORT 1: Casual Dining – Changes in the High Street


Report 1: Sample Excerpt

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COUNTRY OF ORIGIN POPULARITY

Understand current best performing countries of origin

throughout the market, with most up to date consumer perception

and preference by country.

VARIETAL PERFORMANCEWhich are the varietals that are currently gaining most traction

with consumers and how does this compare to latest sales

performance?

PRICING TRENDSAnalysis of the likelihood of ‘trade-ups’ within the wine category and

the differences between mainstream and premium consumers in the on trade.


REPORT 2: Global Origins & Price Polarisation

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WHAT IS THE CATEGORY OVERLAP?

Profile of key consumers who have a promiscuous relationship with

other drinks categories, compared to those more loyal to wine

EFFECTS OF OCCASIONALITYUnderstanding the role that

occasion can play when consumers are drinking wine versus other

categories and how decisions are made in outlet

WHAT CATEGORIES POSE GREATEST THREAT?

Evaluation of the key category options such as craft beer & cider,

cocktails and premium/ super premium spirits


Wine Threats: Competitive Categories

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ROLE OF INNOVATIONAnalysis of innovations in the

category such as fruit flavoured and lower abv wine and the

consumers who are most likely to switch in the on trade

CONSUMER EDUCATIONEvaluation of the importance and

breadth of customer wine category knowledge and how greater

understanding can unlock higher spend

BY THE GLASS…The trends at both ends of the

spectrum from bag in the box and traditional draught, to the latest

‘by the glass’ dispense technology


REPORT 4: Next Big Thing? The Future for Wine

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A saving of up to £900 with purchase of all reports

Each individual report priced at £850, details below:

1 report - £8502x reports - £1,5503x reports - £2,2504x reports - £2,500


Content & Cost

EXPERT COMMENTARYCGA expertise, alongside

market-leading commentary from Richard

Siddle (The Buyer) providing additional

context

ACCESS TO CGA DATAFull range of data services used within reports, from

consumer, supply and demand

PDF/PowerPointFull results in both pdf & PowerPoint format, plus

optional Excel data results (at extra cost), for

customisation

BI-MONTHLY DELIVERYSubscription available to

purchase and reports prepared to deliver on bi-

monthly basis starting from #1 in March 2019


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For more information, or to purchase the reports, please contact:

ContactThe CGA Wine Insight Reports

[email protected] Category Development Manager (Wine)

[email protected] Consumer Research Manager

Richard SiddleCo-Founder & Editor of The [email protected]@TheBuyer11www.the-buyer.net

“This new updated series of category reports from CGA for 2019 are a great way of understanding the key questions and changes currently facing the wine industry in the UK on-trade. Through a combination of industry leading data and expert insight they will help you to recognise opportunity, unlock potential and increase sales.”

Richard Siddle, Co-Founder & Editor of ‘The Buyer’

cga wine insight reports 2019... [2]the cga wine insight reports 2019 wine in the gb on trade using...

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