c&g technologies brand identity guidelines
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C&G Technologies Brand Identity GuidelinesTRANSCRIPT
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Guidelines
BRANDIDENTITY
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VISU
AL
GUI
DELI
NES
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CONTENTS
Logo Arrangement ................3
primary logo usage...............4
Color Examples.......................5
Color pallet..............................6
Typography..............................7
Logo lockups...........................8
Do’s and Don’ts......................9
Patterns....................................10
Uniforms....................................11
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BRA
ND
PRO
MIS
E
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Our passion is to help companies and logistic operations accelerate their growth through the deployment of innovative information technology solutions that increase clients’ strategic and operational e�ectiveness. By blending business experience and expertise with technical know how, we are able to develop and deploy customerspeci�c solutions, enabling them to take advantage of business opportunities and overcome obstacles.
OUR GUIDING VALUES• Customer 1st• Discipline• Teamwork• Sense of Urgency• Innovation• Commitment• Accountability• Candor
By deploying a combination of proprietary products, custom solutions, and o� the shelf products, we are able to ensure that the most appropriate, �exible, and cost e�ective solutions are put in place. We are committed to investing in the technical capabilities of our people and our products as a means of ensuring our ability to provide signi�cant value to our customers and shareholders alike. We strongly believe that business should always drive technology not vice‐versa.
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PRIM
ARY
LO
GO
US
AG
E
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C and G technologies Logo is the face of our brand identity. Consistent use of the logo is essential to maintain our identity and is important to gain instant recognition across all marketingchannels and media.
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To maintain the integrity of primary logo it is essential to follow the Guidelines below regarding safe area, minimum size and scaling.
SAFE AREAIn order to enhance the presentation of theprimary logo, it is required to maintain clear area around it. This area is represented by extending the leaf halfway outside the logo
SCALINGThe logo strokes, the spacing betweenthe shpes and tag line to maintain scaling when scaled up or down.
.75 inch
To ensure the brand consistency the width of logo should never be reduced any smaller than .75’’ box
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LOG
O
ARR
AN
GEM
ENT
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Our Logo is an important asset of our organization.It should be used in standard approved way while displayed on any media.
The logo is composed of organic shapes. The compositionof space, color and arrangement of individual elements is key to maintain the integrity of our identity
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APP
ROVE
D BA
CKG
ROUN
DS
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The logo should be displayed only with approved backgroundcolors. The logo can be displayed with or without border as long as the safe area rules are followed.
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LOG
OLO
CKU
PS
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C&G Technologies Inc.
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The logo can be displayed in twoforms Pictorial Form Emblem Form
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Tagline in the logo is always represented in CAPITAL letters andneeds tp mainain its form and scale with the overall logo shape
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CO
LOR
PALL
ET
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C and G Technologies has expanded its core color pallet with arage of related tones to add nuance, depth and dimension for more engaging consumer experience. The C and G technologies orange, green and brownserve as anchor points. Additional colors are derived from these three and serve specific purpose in complimenting the brand.
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C=0M=80Y=97K=0
C=13M=0Y=100K=33
C=36M=57Y=84K=23
C=8M=6Y=7K=0
C=M=Y=K=
C=42M=70Y=97K=49
C=75M=68Y=67K=90
C=75M=68Y=67K=90
C=0M=51Y=96K=0
C=0M=0Y=0 K=26
C=0M=0Y=20K=4
C=4M=3Y=3K=0
1798937
PRIMARY COLOR PALLET
SECONDARY COLOR PALLET
C=6M=0Y=76K=0
Pantone 421C
Pantone 614C Pantone 394C
Pantone 391C
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TYPO
GRA
PHY
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C and G Technologies typography is built around clarity and uniformity. Unifying around communications around single legible typeface makes it easierfor consumer to make a perfect match.
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0123456789
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0123456789
MYRIAD PRO CONSENSED
MYRIAD PRO REGULAR
MYRIAD PRO SEMIBOLD
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PATT
ERN
S &
CO
NTA
ININ
G
SHA
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In order to maintain consistencythe patterns use colors fromthe color pallet for backgroundand approved containing shapes.
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Square withtwo rounded
corners
RoundedRectangle
Rectangle
CONTAINING SHAPES
APPROVED PATTERNS
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DO’S
AN
D DO
N’TS
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C&G Technologies Inc.
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DO’S DON’TS
Pictorial logo Do not change the aspect ratio of the logo
Logo can be scaled to meetneeds of di�erent applications.Refer to instructions on scaling inDon’t section
This variation of logo to be usedfor B&W application needs. This can be used with or withoutthe border
Logo variation with backgroundcolor
Do not �ll parts of logowith unapproved colors
Logo should not be scaledto a size smaller than 1” X 1”
Logo should not be transformed or rotated
Do not color elements oflogo with un approved colors
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APP
LIC
ATIO
NS
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C & G Technologies IncM
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