cet
TRANSCRIPT
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CET U.C. Berkeley 1
Internet Internet Web 0.0, 1.0, 2,0, 3.0 .... and BeyondWeb 0.0, 1.0, 2,0, 3.0 .... and Beyond
Bernt WahlIndustry Fellow
Engineering, U.C. Berkeley
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CET U.C. Berkeley 2
Silicon Valley HistorySilicon Valley History
• Gold Rush, Movies, and Electronics
• Academic Excellence and Garages– De Forest – Vacuum Tubes (1906)– Hewlett- Packard – HP (1939) – SRI– Fairchild– Intel
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Tsunghua University Program 3
Silicon Valley SuccessSilicon Valley Success
• Resources:– Excellent Academic Institutions:
• U.C. Berkeley & Stanford
– Culture - Gold Rush Mentality– Past Successes
• HP, Intel, and Oracle
– Ready Capital (VC Community)– Minimal Bureaucracy– Experienced Talent (from around the world)
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CET U.C. Berkeley 4
Silicon Valley Companies Silicon Valley Companies
Started by College Students:• Hardware: Apple, Cisco, and Sun. Dell but in Texas.
• Software: Too many to count …
• Internet Search Engines: Inktomi, Yahoo, Ask, and Google.
• Social Network: Facebook, Twitter, Linked-in and Friendster.
• Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist
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Tsunghua University Program 5
Readings of VisionariesReadings of Visionaries
• As We May Think – The Memex• Vannevar Bush, The Atlantic, July 1945.
• A Conceptual Framework for the Augmentation of Man's Intellect
Douglas Engelbart, October 1962
• Web 2.0Tim O'Reilly September 2005
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CET U.C. Berkeley 6
Memex - Memex - WikipediaWikipedia
– World Wide Web– Wikipedia– Vast Retrieval– Data Storage– Shared Information
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Augmentation of Man's Intellect Augmentation of Man's Intellect Concept of Knowledge Sharing Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“Augmentation Research Center's Pioneering "Firsts“
• The mouse • 2-dimensional display editing • In-file object addressing, linking • Hypermedia and outline processing • Flexible view control and multiple windows • Cross-file editing • Integrated hypermedia email and hypermedia publishing • Document version control • Shared-screen teleconferencing • Computer-aided meetings • Formatting directives • Context-sensitive help • Distributed client-server architecture • Uniform command syntax • Universal "user interface" front-end module • Multi-tool integration • Grammar-driven command language interpreter • Protocols for virtual terminals and remote procedure call protocols • Compliable "Command Meta Language"
SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
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CET U.C. Berkeley 8
Foundation of Dreams Foundation of Dreams Web 0.0Web 0.0
• Early Predecessors– Telegraph– Facsimile Phone (1842) Alexander Bain– Telephone (1876) Alexander Graham Bell
• (Who do you call ?)
– Memex (1945) Vannevar Bush
1809 1842 1876 1945 1960
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Tsunghua University Program 9
Building the Internet Building the Internet Web 0.3 (Alpha)Web 0.3 (Alpha)
• Arpanet (Advanced Research Projects Agency Network),
• U.S. afraid of U.S.S.R. and China disrupting communications
• Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)
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CET U.C. Berkeley 10
Building the Internet Building the Internet Web 0.5 (Beta)Web 0.5 (Beta)
The Web - CERN Publishing on NeXT (1989)Tim Berners-Lee
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CET U.C. Berkeley 11
Building the Internet Building the Internet Web 0.7 (Beta)Web 0.7 (Beta)
• FTP Gopher, Archie, Verona,… (1990 onward)• University of Illinois Mosaic – Netscape (1993)
Marc Anderson
In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
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CET U.C. Berkeley 12
Internet Web 1.0 (Commercial)Internet Web 1.0 (Commercial)
1993 U.S. Congress enacted .com legislation
1995 Internet commerce is a $ 0 billion industry
2010 Internet commerce advertising is $25 billion,
Len Bosack and Sandra Lerner
Jerry Jang and David Filo
Jeff Bezos
Woz and Jobs
Pierre Morad Omidyar
Steve Kirch ($10 million )
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CET U.C. Berkeley 13
Internet Web 2.0Internet Web 2.0
Tim O’Reilly (Web 2.0 Vision)Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia Personal websites --> blogging Evite --> upcoming.org and EVDB Domain name speculation --> search engine optimization Page views --> cost per click Screen scraping --> web services Publishing --> participation Content management systems --> wikis Directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication
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CET U.C. Berkeley 14
Internet Web 3.0 +Internet Web 3.0 +
Creating the future:• Web 3.0 • Google AdSense -> Pay for transaction• Flickr -> Photosynth• BitTorrent -> Holodeck• Napster - > Pandora• Wikipedia -> seti@home,- Crowd sourcing• Blogging ->Tweeting• Upcoming.org -> Spontaneous Crowd Formation• Search Engine Optimization -> Anticipating Needs and Solutions• Cost per click -> Sales Commission• Web services -> Cloud Hosting• Publishing --> Participation • Wikis -> VR Collaboration• tagging ("folksonomy") - > Augmented Reality• Syndication -> The Symantec Web
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CET U.C. Berkeley 15
What Internet Web 3.0 Looks LikeWhat Internet Web 3.0 Looks Like
The future:
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CET U.C. Berkeley 16
Internet Web 3.0 +Internet Web 3.0 +
Tools for creating the future:• Social networking: Facebook, Twitter & FourSquare
• Augmented reality: Second Life, Spore, and Sims
• Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing
• Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge
• Ubiquitous Computing: Monitor the world around us
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CET U.C. Berkeley 17
Business Plan 2.0 Business Plan 2.0 (no business plan)(no business plan)
1. Find the Problem2. Find the Solution3. Find the Customer4. Iterate ( and be passionate about it)
Philip Rosedale
Dean Kaman Jack Dangerman Fractal Fathers
Collins and Townes
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CET U.C. Berkeley 18
Life Lessons LearnedLife Lessons Learned
Be willing to dream
Recognize opportunity
Be willing to go for it
Work well with others
Execute, a work hard
Have passion doing it
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CET U.C. Berkeley 19
Q & AQ & A
Maybe the World is truly flat, both of them as they collide.