certified management accountants of saskatchewan social media presentation
DESCRIPTION
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.TRANSCRIPT
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The Power of Social Media in Corporate CultureChanging the way we work, market and lead.
@shanegibson
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http://socialized.me/cmask
“I think that’s going
to break.”
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http://socialized.me/cmask
“The Community Owns Your Brand”
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http://socialized.me/cmask
The Future is Now• Nearby restaurants
• Shopping
• Community workforce breakdown
• Schools
• Housing inventory and stability
• Crime rates
• Past pricing and sales on the home itself
Better Homes & Gardens
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http://socialized.me/cmask
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http://socialized.me/cmask
We Still Use Old Media
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http://socialized.me/cmask
700 million
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http://socialized.me/cmask
90 Million
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http://socialized.me/cmask
100 million updates/day
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http://socialized.me/cmask
1Billion Views/Day
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http://socialized.me/cmask
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
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http://socialized.me/cmask
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http://socialized.me/cmask
The Reverse Drip
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http://socialized.me/cmask
Boeing
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http://socialized.me/cmask
Mediadecoder.com:
“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
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http://socialized.me/cmask
Trust and Transparency
“The beauty in trust, credibility, likability and relevance is that because so few companies really practice it. Companies that do rise above the noise and get noticed.”
– Jeff Booth, CEO, BuildDirect.com
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http://socialized.me/cmask
Marketing Now Belongs to Everyone
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http://socialized.me/cmask
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http://socialized.me/cmask
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http://socialized.me/cmask
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http://socialized.me/cmask
Don’t outsource your personal
brand
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http://socialized.me/cmask
Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
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http://socialized.me/cmask
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http://socialized.me/cmask
Listening
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http://socialized.me/cmask
Wired Workers
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http://socialized.me/cmask
Learning & Team Work
•Byte / Bite Sized
•Collaborative
•JIT
•Social
•Frequent Engagement
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http://socialized.me/cmask
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http://socialized.me/cmask
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http://socialized.me/cmask
Getting Sociable!
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http://socialized.me/cmask
The Future
•Nano-casting
•Customer collaborated brands and products
•Location based and mobile networks
•Social CRM
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http://socialized.me/cmask
Resources
http://socialized.me/cmask
http://twitter.com/shanegibson
http://closingbigger.net
http://inSocialMedia.com