ceo li ve presentation10
DESCRIPTION
A brief overview of the LiVe PSA Campaign and how it helps healthcare organizations promote healthy habits to teens and their families.TRANSCRIPT
- 1. Using LiVe to help Create HealthyChange CEO Presentation 10 slides
2. ChildObesityRatesareSkyrocketing OnethirdofAmericanchildrenareoverweight. Theprevalenceofteenobesityhasmorethantripled. Thisgenerationhasalowerlifeexpectancythantheirparents.Thepercentageofobeseteenssince1980.PercentofChildren(1017)whoareOverweightorObese,2007Source: National Center for Health Statistics, part of CDC 3. Education is the Key 5 Truths About Care in America: www.time.com/time/interactive/ 4. is a comprehensivePublic Service Education Campaignthat promotes Healthy Habits BroadcastMedia13TVspots7radio:30s&60sPrintMedia 2x3newspaperseries 4posters,6OOH 8toLiVeByEducationalMaterials24,4&2pageHealthyHabitsbrochuresEvidencebasedCareProcessGuideforclinicians InteractiveComprehensiveLiVeWebsiteLiVeIslandOnlineGameiPhone Application&TrackerLiVe2.0:TweetsandTextMessaging 5. MemorablePSAs 6. LiVe Uses All Media Channels 7. LiVe Engages Clinicians 8. LiVe Supports EveryoneCliniciansEducators CareProcessModel SchoolLaunchesPatientHandouts ClassLessonPlans ClinicalCourseMaterialsStudentMaterials Play,OnlineGame,Trackers LiVe Community Families PSAsiPhone Tracker OutreachProgramsTexts,Newsletters WebsiteHealthyHabitsPromotion LiVe-the 8 Healthy Habits programming meets the501 (c)(3) requirements for a Public Benefit Campaign. 9. is a collaborative national Public Service Campaignwith exclusiverightslicensedbyDMA1st LiVePartnersConference March23rd,2011SharedSuccessStrategies&Tactics NewMediaDevelopment ReinvestmentbyIntermountain DonatedMediabyPartnersVetted3rd PartyAddonsResearchStandardizedSurveyTools SharedResults NationalBrandCobuildBrandAwarenessNationalPRCoverage 10. ContactForadditionalinformationabouttheLiVeandViVecampaigns,pleasecontact:GaleWilsonSteeleCEOandFounder8057053121 [email protected] OrVisithttp://www.HealthMediaSyndicate.com/LiveCampaign 2028VillageLane,Suite201,Solvang,CA93463