century 21 town & country realty brandbook. mission statement our office is committed to putting...

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CENTURY 21 Town & Country Realty BRANDBOOK

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CENTURY 21 Town & Country Realty

BRANDBOOK

Mission StatementMission Statement Our Office is committed to putting Our Clients

needs first. Our Agents are professional and possess the core values of honesty, integrity and trustworthiness. Our main priority is that Our Agents treat their Clients as well as fellow Agents with the utmost respect. An excellent sales support staff for Our Agents is a must. The support staff will help Our Agents achieve the goals they set and become independent.

ResumeResume

CENTURY 21 Town & Country Realty is owned and operated by Anthony Morda. Our staff has over 30 years of experience in real estate sales. We are enthusiastic to be located in one of the fastest growing areas of New Jersey. We are proud of our brand and dedicated to excellence.

We Offer Our AgentsWe Offer Our Agents Attractive Bonus Program Advertising Reimbursement Program Comprehensive Agent Training Weekly Sales Meetings Create 21 Training (Reimbursement Upon First Transaction)

Member of TREND and SJ Shore MLS (optional) House Tours For New Listings Personalized Post Card Programs Seminars on Real Estate Related Issues

Our WebsiteOur Websitewww.century21tcrealty.comwww.century21tcrealty.com

Clients have access to Multiple Listing Service

Clients are able to pre-qualify themselves Clients are able to e-mail Agents directly Displays Agent Bios/Photos Agents can link individual websites Features all office’s listings Website Leads Distributed Fairly

Marketing StrategiesMarketing Strategies

Strategic Partnership with Foundation Title offers Our Agents many benefits including:

Discounted Marketing Materials for mailings and FREE personalized flyers and community brochures for Our Company’s listings!

Guaranteed Marketing For Our Clients!Guaranteed Marketing For Our Clients!

Enhanced Package on REALTOR.com CENTURY 21.com Gloucester County Times Salem County Sunbeam Book of Homes Homes and Living Magazine NJ.com Trulia.com All MLS listings appear on our website:

www.century21tcrealty.com Open Houses (generate new leads for agents)

Our Community InvolvementOur Community Involvement Member of local Chamber of Commerce Woodstown 4th of July Parade Salem County 4-H Fair Woodstown Chili Cook-off Gloucester County College Fall Event Photos with Santa at the Office

TeamworkTeamwork

It is important to work with other professionals that provide GREAT SERVICE!

CENTURY 21 Town & Country Realty has worked with the following companies:

Foundation Title Company Northern States Funding Group Century 21 Mortgage Countrywide Home Loans Kenneth Fones Construction (new construction)

Our OfficeOur Office

1150 Route 40Woodstown, New Jersey 08098

Inside Our OfficeInside Our Office

Office ManagementOffice Management

Kathie Rammel Broker Associate E-PRO Office Manager 25 +Years of Experience

Office SupportOffice Support

Sharon Everwine & Kathie Rammel

Sharon Everwine,Administrative Assistant

IT SupportIT Support

Microsoft Certified Professional

Web Site Designer

Available for Home Computer Service

Charles Bell,IT Support Help Desk

MEET OUR AGENTSMEET OUR AGENTS

Note: Pictures of all Agents are not displayed.

The CENTURY 21The CENTURY 21®® System SystemImagine a career that offers unlimited growthopportunities. A career that gives you the powerto take control of your future, the tools to see quickresults, the satisfaction of finding customers thehome of their dreams – and the support of asuccessful team of proven real estate professionalsstanding behind you. Welcome to the CENTURY 21®System. And welcome to everything you shouldexpect from a career – Rewards, Recognition,Respect and Results.

Imagine a career that offers unlimited growthopportunities. A career that gives you the powerto take control of your future, the tools to see quickresults, the satisfaction of finding customers thehome of their dreams – and the support of asuccessful team of proven real estate professionalsstanding behind you. Welcome to the CENTURY 21®System. And welcome to everything you shouldexpect from a career – Rewards, Recognition,Respect and Results.

Our Brand Value PropositionOur Brand Value Proposition–We are a strong, vibrant and global real estate family.–We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.–We embrace your goals and are committed to achieving them. –Our network is your edge: –56 countries, 8,000 offices and 143,000 agents strong.

CENTURY 21: The Gold Standard.CENTURY 21: The Gold Standard.

Our HistoryOur History

8,000 Offices Worldwide143,000 Sales Associates

56 Countries

8,000 Offices Worldwide143,000 Sales Associates

56 Countries

1971

2007

1974

1983

1989

1998

2002

2006

First Century 21 Office Opens in California

First Century 21 Office Opens in California

First Century 21 International Office Opens in Canada

First Century 21 International Office Opens in Canada

Century 21 Expands to Japan

Century 21 Expands to Japan

Century 21 Expands to Mexico

Century 21 Expands to Mexico

Century 21 Expands to China

Century 21 Expands to China

Century 21 Expands to Asia Pacific

Century 21 Expands to Asia Pacific

Century 21 Expands to Russia

Century 21 Expands to Russia

10 Countries

20 Countries

40 Countries

2 Countries

5 Countries

How the CENTURY 21 System helps you How the CENTURY 21 System helps you achieve your goalsachieve your goals

Business Benefits

Award Winning Training

Industry Leading

Marketing

Awards and Recognition Programs

Technology

Brand Awareness

MarketShareMarketShare

Brand AwarenessBrand Awareness

When people think about real estate, they think of the CENTURY 21 brand. By putting the power of this international brand to work for you, you can take advantage of all the CENTURY 21 System has to offer and align your career with a name that’s known throughout the world!

What do consumers think?What do consumers think?

2%

5%

12%

27%

49%

45%

0% 10% 20% 30% 40% 50% 60%

GMAC

ERA

Prudential

Coldwell Banker

ReMax

CENTURY 21

1%

1%

4%

11%

27%

21%

0% 5% 10% 15% 20% 25% 30%

GMAC

ERA

Prudential

Coldwell Banker

ReMax

CENTURY 21

CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.

First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!

2006 Millward Brown Study

Brand Name and PreferenceBrand Name and Preference

CENTURY 21 Marketing ProgramsCENTURY 21 Marketing Programs• Our programs maximize your chances of success

by…

– Generating leads

– Creating Preference for the CENTURY 21 Brand

– Increasing consumer interest and satisfaction

– Enhancing customer retention

– Helping you differentiate from your competition

– Increasing listings and sales

Local AdvertisingLocal Advertising

Real Estate Search EnginesReal Estate Search Engines

Preferred Client ClubPreferred Client Club

All This For Just $5 Per Year!

Personalized Welcome Letter

Personalized Bi-monthly Magazine

Personalized Spring and Fall Postcards

eNewsletterseNewsletters

FREE!!!FREE!!!

Personal TV AdvertisingPersonal TV Advertising

Tools For AgentsTools For Agents(21online.com)(21online.com)

Property SlideshowProperty Slideshow

Build Your Own Web SiteBuild Your Own Web Site

Global Referral Network (CGRN)Global Referral Network (CGRN)

Web-based referral management tool that connects nearly 6,000 activated offices

No activation fees No software purchases Free automatic upgrades Guaranteed referral fees

The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

Training for Associates at All LevelsTraining for Associates at All Levels Sales Skills

– CREATE 21– Advanced Real Estate Skills (ARES)

Coaching and Accountability– BLAST!– Productivity Enhancement Process (PEP)

Niche Markets & Specializations– Fine Homes & Estates– New Home Sales– Mature Moves– Commercial Brokerage

Designations– CGRN Sales Associate– Accredited Buyers Representation– Residential Finance Specialist

National DiscountsNational Discounts

• Up to 70% Savings Off Catalogue Pricing

• Free Retail Connect Savings Card

•Up to 12% off on dell.com

•Customized personal advertising•Affordable - $349 gets you an ad ready for air

•6% discount•25% discount on accessories

•Up to 50% off competitor pricing

Virtual ToursVirtual Tours

Giving Back To The Giving Back To The CommunityCommunity

To Date Century 21 Has Raised Over $91,000,000

For Easter Seals

To Date Century 21 Has Raised Over $91,000,000

For Easter Seals

1979

2007

1984

1989

1994

1999

2004

Easter Seals SelectedAs Primary Charity

Easter Seals SelectedAs Primary Charity

$6,000,000 Raised In TheFirst 5 Years

$6,000,000 Raised In TheFirst 5 Years

$20,000,000 Raised In TheFirst 10 Years

$20,000,000 Raised In TheFirst 10 Years

$47,000,000 Raised In TheFirst 15 Years

$47,000,000 Raised In TheFirst 15 Years

$62,000,000 Raised In TheFirst 20 Years

$62,000,000 Raised In TheFirst 20 Years

$76,000,000 Raised In The First 25 Years

$76,000,000 Raised In The First 25 Years

SummarySummary Why CENTURY 21 Town & Country Realty

? The power of the team to get the job done. The power of the record of results we have

assembled. The power of the systems that are in place

that allow us to grow and increase market share, services, and profitability.

The power in the vision of management and their commitment to excellence in this company.

The power of the Century 21 name.

If you are looking for…If you are looking for… Unlimited growth opportunities? Flexible work schedule? Security and financial independence? More control of your future? Personal satisfaction and recognition?

Then…

Let’s Get Started!

Next Steps…