Prepared Especially for:

Real Estate ServicesJacqueline Richmond3700 Inland Empire Blvd., Suite # 150Ontario, CA 91764626-831-7757jackie@century21.com

The Purpose of this Presentation• Understand your goals, objectives and

expectations…it’s all about you!

• Understand your home and its valuable features and benefits.

• Discuss the benefits of the CENTURY 21 brand.

• Discuss our local market presence and my professional representation services.

• Assure your confidence in our service.

• Discuss current market conditions and market data to establish the market value of your home.

• Discuss your pricing thoughts and pricing strategies.

• Select the listing price for your home.

• Explain my plan of action

• Start getting your home SOLD!!

Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to set the foundation for a successful transaction for your home, let’s discuss the following topics:

• Why you are selling your home?• Tell me about the time frame for your move?• What is determining that specific deadline?• Are there any challenges that you anticipate that we might have in selling your home?• Are there specific services that you want from me?• What would it take for you to be confident my services would meet your requirements?

CENTURY 21 Town & Country has successfully represented buyers and sellers in your neighborhood. Our knowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.

Working Together to Achieve Your Goals

History: Century 21 Town & Country opened it’s door in 2000 by Nasim Ahmed, Broker. At CENTURY 21 Town & Country we continue to deliver a high standard of service by adhering to a basic yet consistent set of values. We believe in an open dialogue with our clients and recognize the importance of taking the time to make sure we understand your goals and adopting them as our own. Attracting top-notch real estate professionals allows us to maintain this high standard.

We believe in helping our team offer excellent service to customers. Shared beliefs and hard work contribute to excellence. Years of experience, market knowledge and the latest in real estate marketing is what you can expect from our office. We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights.

At c21tnc.com you will be able to find everything you need to buy or sell a home, as well as learn about the market value of homes you may own in the area. Please contact us today so that together we can begin this exciting journey. We look forward to servicing all of your real estate needs.

Community Involvement: Participate in the Easter Seal annual drive. We are a GREEN organization.

Awards: From 2002 through 2010 received Centurion, and Double Centurion awards.

CENTURY 21 Town & Country3700 Inland Empire Blvd., Suite 150Ontario, California 91764626-831-7757www.jacquelinerichmond.com

My Office

My Accomplishments

RESUME DETAILS:Experience: Licensed in 2011. Since I started my Real Estate Business I have managed several transactions: Listings, Purchases and Leased property. I completed Brian Buffini’s, 100 Days to Greatness Quality Customer Service course, LeadRouter, Legal Training, Mike Ferry Productivity School, and Coaching

Affiliations: California Association of Realtors, National Association of Realtors, and a member of the Citrus Valley Board of Realtors

Education: Masters Degree in Organizational Management

Community: Boys & Girls Clubs of Pasadena, volunteer for Operation Community Cares, support for military families, send care packages to active duty service members overseas.

Personal: Grandmother of two amazing grandsons; and mother of three children. My 20 year old son attends college at Stony Brook University in Long Island, NY where he plays football as a wide receiver for his school.

Awards: 2011 Agent of the Month-amongst my peers of 108 agents chosen as Agent of the Month

My Commitment to YouAssure Confidence

Put me to work for you now!

Jacqueline RichmondCentury 21 Town & Country3700 Inland Empire Blvd., Suite 150626-831-7757www.jacquelinerichmond.com

In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important that we get to know your home as well as you do. Let’s use the following points of discussion to explore the features of your home that might be most attractive to a potential buyer:

• What caused you to buy this home?• Which features of the home have you enjoyed?• Features that a typical buyer might miss when walking through? • Other features or benefits to highlight?

Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it deserves.

The Unique Value of Your Home

CENTURY 21®: The Gold Standard

There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries.

•Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization•Founded in 1971•Part of the Realogy Franchise Group•Operate in approximately 8,000 offices around the world•Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most whenconsumers think of real estate services

We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own.

CENTURY 21® has the longevity to navigate you through this marketplace

Source: 2011 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.   Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between September 12 – November 20, 2011 by Millward Brown, a leading global market research organization.

CENTURY 21® at a Glance

An Industry LeaderFor the past decade, CENTURY 21®

has reigned as the nation’s most recognized brand in real estate!

Source: 2011 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.   Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between September 12 – November 20, 2011 by Millward Brown, a leading global market research organization..

Finding Buyers For Your Home

Attracting Buyers

Did you know...

•88% of home buyers use the internet tosearch for a new home*

•38 million home buyers search theinternet each month for real estateinformation*

•Only 2% of home buyers found thehome they purchased in a newspaperin 2011*

The internet is the place to be and CENTURY 21® is there!

*2011 National Association of Realtors Profile of Home Buyers and Sellers

We get your property noticed!

A World Class Web sitecentury21.com

More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community.

Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including:

•An award-winning online marketing program that helps drive over 2 million visitors to our site eachmonth

• A new expanded search that features one-click access to millions of listings

•Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, withmultiple photos, property details, and open house information

A Powerful Web PresenceIt’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our

listings on many of the Internet’s most visited real estate Web sites, including:

CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

LEADROUTER

The CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly and according to the 2011 National Association of Realtor’s® Profile of Homebuyers and Sellers, 65% of buyers used the first agent that contacted them.

Keeping You Informed

The Golden Ruler Tool

Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and

leads on your online property listing.

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Social MediaThe CENTURY 21® System continues to be on the cutting edge of real estate marketing. We successfully utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an

effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis, it is important for your home to be included.

Facebook YouTube

flickr twitter

Market Overview

Factors that Influence the Value of your home

FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME:

• What you paid for it

• Certain investments made in the property

• What you want to net from the sale

• What those outside the industry believe the property is worth

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Comparative Market Analysis

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Intelligent PricingBy pricing your property at market value, you expose it to a much greater percentage of prospective buyers.

This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Pricing Your Home To Sell

Activity vs. TimingA property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market.

Improper pricing at the time of initial listing misses out on this peak interest period and may result in your property languishing on the market.

The Effect of OverpricingImproper pricing may lead to a below market value sale price, or even worse, no sale at all.

Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established

Next Steps

Next Steps Towards Selling Your Home

(Jackie ;

Example:)

•Commit to our partnership to get you moved

•Developing your custom marketing plan

•Place the Internationally recognized CENTURY 21 yard sign on your property

•Create a broker and public open house strategy schedule

Our Commitment to You

This CENTURY 21® Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than _____ days. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.

Thank You for taking time to review the steps we plan to take to sell your home.

Do you have any questions about what we have discussed?

Are you ready to list your home for sale with CENTURY21 Town & Country and me?